Experience

Banzai

• United States
• Events Services
• 1 - 100 Employee

• VP of Marketing

  • Jul 2021 - Present

  Banzai is a marketing technology company that enables businesses to create, deliver, and analyze engaging experiences with their audience. An engagement marketing experience attracts, engages, and delights audiences by driving audience participation, and being more personalized than traditional marketing and sales tactics. Our software platform features integrated applications to help businesses drive registrations to their experiences, host engaging experiences, and analyze the audience's… Show more Banzai is a marketing technology company that enables businesses to create, deliver, and analyze engaging experiences with their audience. An engagement marketing experience attracts, engages, and delights audiences by driving audience participation, and being more personalized than traditional marketing and sales tactics. Our software platform features integrated applications to help businesses drive registrations to their experiences, host engaging experiences, and analyze the audience's journey across all marketing channels. These integrated applications include live and automated webinar promotion, live and automated webinar hosting, landing page content management, email automation, multi-channel attribution, and analytics.

• Host, SaaS Breakthrough Podcast

  • Jun 2021 - Jul 2022

  Deep dives with the leaders in SaaS. This isn't a fluffy podcast. We're getting into the tangible, actionable ways you can leverage marketing to grow your business. Check out the podcast here: https://learn.demio.com/podcast-categories/saas-breakthrough/

• Director of Marketing

  • Sep 2020 - Jul 2021



#GirlsClub

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• #GirlsClub Mentor

  • Jan 2021 - Jul 2022

  #GirlsClub is committed to changing the face of sales by empowering more women to earn roles in leadership helping reverse the zero growth trend of women leaders in sales. We address this by providing a cross-company community + a six-month exclusive training program. We value inclusion, education, hard work, and spirit. We believe in the power of role models and integrity as passionately as we do authenticity and imperfection. We are initiative takers, people developers and esteem… Show more #GirlsClub is committed to changing the face of sales by empowering more women to earn roles in leadership helping reverse the zero growth trend of women leaders in sales. We address this by providing a cross-company community + a six-month exclusive training program. We value inclusion, education, hard work, and spirit. We believe in the power of role models and integrity as passionately as we do authenticity and imperfection. We are initiative takers, people developers and esteem builders. We hold true that opportunity is abundant, and a community of support and encouragement will shine a light into corners where scarcity may still exist. We celebrate trail blazers, risk takers, working moms, and every single woman in the World who listened to her little voice that said, “More” and then did just that. Show less



Pavilion

• United States
• Think Tanks
• 400 - 500 Employee

• Member

  • Jul 2021 - Feb 2022

  Revenue Collective is a private membership for high-growth operators who are looking to thrive in today's evolving business world.



RevGenius

• United States
• Think Tanks
• 500 - 600 Employee

• Marketing Host, The Revenue Podcast

  • Jul 2020 - Dec 2020

  RevGenius is a community of revenue generating sales and marketing professionals brought together to learn, share, support and grow with each other. Check out the podcast here: https://podcasts.apple.com/us/podcast/the-revenue-podcast/id1537439173 Sign up to join RevGenius here: https://vrlps.co/iLyyvJ0/cp



Soft Robotics Inc.

• United States
• Automation Machinery Manufacturing
• 1 - 100 Employee

• Senior Marketing Manager

  • Dec 2019 - Jul 2020

  Bedford, MA - Contributed to development and implementation of new GTM Partner Distribution Channel including (but not limited to) the design and execution of onboarding/training/education programs as well as ownership of the strategy, key results and execution of the associated Channel Marketing Program. - Consulted ~40 Channel Partners on Marketing and Business Strategy - Planned and executed first ever Soft Robotics Partner Conference – in Ireland - Designed downstream OKRs and KPIs -… Show more - Contributed to development and implementation of new GTM Partner Distribution Channel including (but not limited to) the design and execution of onboarding/training/education programs as well as ownership of the strategy, key results and execution of the associated Channel Marketing Program. - Consulted ~40 Channel Partners on Marketing and Business Strategy - Planned and executed first ever Soft Robotics Partner Conference – in Ireland - Designed downstream OKRs and KPIs - Increased SQLs from Q4 2019 to Q1 2020 by 47.5% and from Q1 to Q2 2020 by another 2.2%

• Manager, Marketing

  • Sep 2018 - Dec 2019

  Bedford, MA - Led all downstream marketing and sales enablement strategy, execution, analytics, operations and results. Included (but not limited to) lead management, content management, social media, website, demand generation, all events and tradeshows, education and training and channel marketing. - Set strategy for all marketing channels and forms including social media, blog, long form content, partner content, sales enablement, email marketing, videos, webinars, events and more - Responsible… Show more - Led all downstream marketing and sales enablement strategy, execution, analytics, operations and results. Included (but not limited to) lead management, content management, social media, website, demand generation, all events and tradeshows, education and training and channel marketing. - Set strategy for all marketing channels and forms including social media, blog, long form content, partner content, sales enablement, email marketing, videos, webinars, events and more - Responsible for development of internal and external training, education and communications through powerpoint presentations, video, email newsletters, digital asset management and more - Designed and implemented all processes, workflows related to marketing, lead management, channel and sales enablement - Implemented the Gripper Guys Campaign, distinguishing a new brand for Soft Robotics - maintained a 43% average email open rate over a one year period

• Commercial Operations Manager

  • Sep 2017 - Sep 2018

  - Designed and created entire Marketing Program including implementing and building multiple CMS and Marketing Automation platforms (Marketo, Hubspot and Salesforce) - Responsible for sales and marketing operations and analytics as it related to aggressive and growing sales revenue goals. - Ensure Sales and Marketing alignment in processes and operations spanning multiple systems

• Executive Assistant To Chief Executive Officer

  • Nov 2016 - Sep 2017

  Cambridge, MA - Employee #10 at Soft Robotics - Managed a fast, start up office as well as calendar and objectives of Chief Executive Officer



Great Hill Partners

• United States
• Financial Services
• 1 - 100 Employee

• Executive Assistant

  • Mar 2012 - Nov 2016

  Boston, MA - Promoted to EA from Meeting Services Position – the first person in the company’s history to ever be promoted internally to this position - Managed and scheduled complex domestic and international travel arrangements, internal and external meetings, general calendaring, and expense reports for two managing partners, two vice presidents and two associate investment professionals - Stayed organized, flexible, efficient and positive in a high paced environment with constant change -… Show more - Promoted to EA from Meeting Services Position – the first person in the company’s history to ever be promoted internally to this position - Managed and scheduled complex domestic and international travel arrangements, internal and external meetings, general calendaring, and expense reports for two managing partners, two vice presidents and two associate investment professionals - Stayed organized, flexible, efficient and positive in a high paced environment with constant change - Collaborated with team to ensure the highest level of customer service - Communicated with high level executives and leadership teams with professionalism and discretion

• Meeting Services Coordinator

  • Mar 2011 - Mar 2012

  Boston, MA - Maintained a busy and evolving corporate calendar of multiple meeting rooms, supporting the entire firm - Managed catering and ordering responsibilities to ensure the highest customer service for all meetings and guests



Bad Habit Productions, Inc.

• Assistant to the Producing Artistic Director

  • Mar 2015 - Jan 2016

  Boston, MA Bad Habit Productions, Inc. is a 501(c)3 non-profit theatre dedicated to creating dynamic, innovative productions. We celebrate literary merit, examine human nature, and explore imaginative design. BHP is committed to providing audiences with high-quality, professional theatre experiences that are accessible and affordable. We foster new talent in the Boston theatre scene, thereby encouraging a vibrant, connected environment for artists while enriching the Boston arts… Show more Bad Habit Productions, Inc. is a 501(c)3 non-profit theatre dedicated to creating dynamic, innovative productions. We celebrate literary merit, examine human nature, and explore imaginative design. BHP is committed to providing audiences with high-quality, professional theatre experiences that are accessible and affordable. We foster new talent in the Boston theatre scene, thereby encouraging a vibrant, connected environment for artists while enriching the Boston arts community. www.badhabitproductions.org Show less



Namaste Boston (DBA Om Boston)

• Co-Founder and Owner

  • Apr 2012 - Dec 2015

  Boston MA A registered LLC that offers marketing to local yoga studios and wellness centers through the website, newsletters and social media of Om Boston. Studios and wellness centers promote their upcoming trainings, workshops, classes and events through Om Boston, while practitioners can use Om Boston as a one stop shop to see all upcoming happenings in their area. A monthly newsletter circulates to over 1400 subscribers detailing the month's events.



Bad Habit Productions

• Company Manager

  • Jan 2014 - Mar 2015

  Boston, MA Bad Habit Productions, Inc. is a 501(c)3 non-profit theatre dedicated to creating dynamic, innovative productions. We celebrate literary merit, examine human nature, and explore imaginative design. BHP is committed to providing audiences with high-quality, professional theatre experiences that are accessible and affordable. We foster new talent in the Boston theatre scene, thereby encouraging a vibrant, connected environment for artists while enriching the Boston arts… Show more Bad Habit Productions, Inc. is a 501(c)3 non-profit theatre dedicated to creating dynamic, innovative productions. We celebrate literary merit, examine human nature, and explore imaginative design. BHP is committed to providing audiences with high-quality, professional theatre experiences that are accessible and affordable. We foster new talent in the Boston theatre scene, thereby encouraging a vibrant, connected environment for artists while enriching the Boston arts community. www.badhabitproductions.org Show less