Senior Manager, Social

• Oct 2021 - Present

Brand and Content Manager

• Sep 2017 - Oct 2021

- Create and execute marketing plans for new and existing products. - Drive strategic roadmaps for launching new products and business lines.- Develop key KPIs to measure the success of brand and marketing campaigns including activations, partnerships, social, editorial and paid media.- Negotiate and execute large-scale influencer campaigns between talent, PR agencies, multi-channel networks, and brands.- Create and execute brand marketing plans across all channels, in partnership with video team, agents, managers, and publicists.- Lead conversations around brand and business strategy, creative concepts, marketing strategy, and execution.- Increase viral presence, fan base, and engagement level of all of Molly Sims’ verticals on social networks, drawing attention to brand culture, collaborations, events, and product launches.

Digital Content Producer

• Mar 2016 - Sep 2017

- Mapped out, developed, and executed social media and online marketing strategies that resulted in successful metrics for five of Los Angeles’ top radio stations.- Curated the narrative of marketing campaigns in the voice of each station’s audience. - Collaborated with the marketing, operations, and sales departments to support senior management members in shaping overall goals, strategies, and tactics.- Developed and oversaw social efforts for national live events, such as iHeartRadio Music Festival, iHeartRadio Music Awards, Wango Tango, and the Jingle Ball tour.

Producer

• Dec 2015 - Mar 2016

- Increased 102.7 KIIS-FM’s Monthly Unique Visitors by ten percent in three months.- Trained and managed the digital interns on social media strategy and copywriting. - Created video content for Twitter, Instagram, and Facebook.- Monitored trends on Facebook, Twitter and, Google to drive traffic to KIIS-FM’s website.

Lead Guest Producer | On Air With Ryan Seacrest

• May 2015 - Dec 2015

- Prepared the host (Ryan Seacrest) every morning on all guest materials and managed celebrity guests during in studio interviews.- Pitched segment ideas to staff members to create entertainment for every interview.- Responsible for talent schedules and red carpet appearances to be executed correctly and efficiently.

Producer

• Jan 2015 - May 2015

- Wrote blogs for Sisanie (on-air daypart 10am-3pm) then posted the blogs to Facebook and Twitter.- Found content for jock to talk about during breaks.- Prepped talent with facts and questions for when artists come in studio.- Scheduled artists to come in studio for interviews and performances. - Updated the Community Affairs website.

Production and Programming KIISFM

• Jan 2014 - Dec 2014

- Prepared for JoJo Wright's radio show and assisted him with on-site broadcasts.- Worked Wango Tango Concert 2014, wrangled artists and managed VIP access.- Trained on Hot 92.3 10am and 102.7 KIISFM 5am shows as a board-op.- Assisted with in studio performances and assisted artists with every request. - Edited interviews and cut audio for sweepers.- Effectively communicated with listeners on a daily basis.- Updated the KIISFM community affairs website daily.- Pulled extensive reports for the program director.

Assignment desk and Production Assistant

• Jan 2014 - Apr 2014

- Worked with law enforcement agencies to find and confirm breaking newsworthy events in the L.A., Orange, Ventura, and San Bernardino counties.- Gathered background material and set-up news stories for reporters and photographers.- Researched breaking news, assisted with anchor scripts and beat calls.- Worked closely with Assignment Editors and Planning Editor to help determine stories to cover for the newscast.- Pulled and filed video for reporters and writers.- Verified events and story information.- Answered phones, checked faxes and emails in an office setting.- Managed weekend contesting.- Uploaded segments to YouTube and KTLA.com.

Intern

• Aug 2013 - Nov 2013

- Interviewed Jets Quarterback, Mark Sanchez.- Created a fashion segment.- Had hands on work with DJ-ed, hosted shows, conducted guest interviews.- Created show content, ran camera, edited, designed graphics and animations.- Specialized in celebrity gossip and entertainment portion of the segments. - Interviewed Jets Quarterback, Mark Sanchez.- Created a fashion segment.- Had hands on work with DJ-ed, hosted shows, conducted guest interviews.- Created show content, ran camera, edited, designed graphics and animations.- Specialized in celebrity gossip and entertainment portion of the segments.

Intern

• Dec 2012 - Mar 2013

- Created and Managed Company Facebook, Instagram, and Twitter.- Assisted in planning events.- Created magazine editorials.- Publicized events for customers and employers in South Coast Plaza. - Created and Managed Company Facebook, Instagram, and Twitter.- Assisted in planning events.- Created magazine editorials.- Publicized events for customers and employers in South Coast Plaza.