Ashley Falto

Marketing Advertising Specialist at Allen Media Group
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Contact Information
us****@****om
(386) 825-5501
Languages
  • English -

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Experience

    • United States
    • Entertainment Providers
    • 100 - 200 Employee
    • Marketing Advertising Specialist
      • Mar 2023 - Present

    • United States
    • Truck Transportation
    • 1 - 100 Employee
    • Creative Marketing Coordinator
      • Mar 2022 - Mar 2023

      • Creating and organizing original content to 4 different brands and utilizing it throughout different platforms; TikTok, Facebook, Twitter, Instagram, Yelp Connect, Google, LinkedIn • Creating a content calendar and sticking to creative deadlines with Canva and Planable • Work closely with our Business Development Department to create multiple advertisement campaigns such as PPC, Google, Yelp and Email campaigns. • Sending over all influencers leads to the Relocation Department and overseeing the engagement rate and insights • Creating a daily leads report for the Operations Department to see current KPI's and ROI's • Planning and executing photoshoots days for the various brands with our videography team • Following up to clients through social media DM's, press emails or collaboration emails • Monetizing influencer and collaboration success and recording how many leads we got from every collaboration on a weekly basis. • Managing leads and data analytics through our CRM System, Zoho and through our SEO pages • Help with the various projects in the marketing department, such as non-profit events or in house events

    • United States
    • Medical Practices
    • 1 - 100 Employee
    • Marketing Associate
      • Jan 2021 - Mar 2022

      • Design social media content and advertise them on platforms such as Instagram, Twitter, Facebook, Youtube, Shopify, Snapchat, etc. • Track leads by referrals with our SEO and CRM systems that target specific demographics through our AestheticNow/Salesforce systems. • Record engagement from social media platforms with GoogleAnalytics, Facebook/Instagram insights and Shopify sales. • Manage weekly content calendars and campaigns. • Assist with the creation of brand ads for Facebook, Twitter and Google Ads to drive audience development.

    • United Kingdom
    • Hospitality
    • 700 & Above Employee
    • Customer Relations Developer
      • Feb 2019 - Mar 2020

      • Assisted in the training of new employees, interpreting/communicating work procedures and company policies. • Greeted clients entering establishment, determine purpose of visit, and direct or escort them to specific destinations. • Maintain daily intake of sales information into database and provide reports to management to assist with day-to-day operations, such as sales force, open table, outlook and GEM. • Scheduled appointments and maintain/update appointment calendar for club reception.

    • United States
    • Legislative Offices
    • 700 & Above Employee
    • Social Media Executive
      • Jan 2018 - May 2018

      Assisting the Communications and Public Relations Department with daily tasks • Record/produce Assemblymember video clips • Write/edit press releases • Compile daily social media posts Assisting the Communications and Public Relations Department with daily tasks • Record/produce Assemblymember video clips • Write/edit press releases • Compile daily social media posts

Education

  • University at Albany, SUNY
    Bachelor's degree, Communications / Business Administration
    2015 - 2018
  • Long Island University
    2014 - 2015
  • Cathedral High School NYC
    High School Diploma
    2010 - 2014

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