Content Specialist

• Jan 2020 - Present

Perform initial optimization for new websites, including optimization of content pages, writing optimized page titles and meta descriptions, installation of Google Analytics and Search Console, creating 301 redirects, and more• Perform minor site updates • Compose and post compelling content, optimized with SEO in mind, including blog posts, on page content, ebooks, and more• Create content production calendars for a wide range of clients (including on page content, blog posts, and more) and then implement it• Perform content audits for websites, coming up with a strategic plan to help improve the content on the website, increase traffic, and create a better user experience• Brainstorm and collaborate with team members to come up with creative ways to help clients achieve their digital marketing goals

Content Specialist

• Jun 2018 - Jan 2020

Perform initial optimization for new websites, including optimization of content pages, writing optimized page titles and meta descriptions, installation of Google Analytics and Search Console, creating 301 redirects, and more• Perform minor site updates • Compose and post compelling content, optimized with SEO in mind, including blog posts, on page content, ebooks, and more• Create content production calendars for a wide range of clients (including on page content, blog posts, and more) and then implement it• Perform content audits for websites, coming up with a strategic plan to help improve the content on the website, increase traffic, and create a better user experience• Brainstorm and collaborate with team members to come up with creative ways to help clients achieve their digital marketing goals

Newsletter Editor

• Dec 2014 - Jun 2018

I design the monthly newsletter for Rotary District 6800, including soliciting items for publication, editing contributions, doing layout, etc. I design the monthly newsletter for Rotary District 6800, including soliciting items for publication, editing contributions, doing layout, etc.

Senior Content Specialist

• Aug 2014 - Jun 2018

Outlined, researched, and composed a variety of engaging content, including website content, blogs, articles, and more• Wrote ad copy and clear, quantifiable calls-to-action for clients and prospects• Wrote on-page meta titles/descriptions for clients, along with website analysis, keyword research, and competitor analysis• Strategized and wrote content to capture featured snippets in Google• Developed and analyzed content metrics and made recommendations for content strategy and tactical improvement• Utilized SEO strategies and implemented best practices to enhance the distribution of created content• Managed freelance content writers and their content calendars

Account Executive

• Oct 2011 - Oct 2013