Ashley Caballero
Copywriter & Website Manager at Shop Avara, an Inc. 5000 Company- Claim this Profile
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Bio
Experience
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Shop Avara, an Inc. 5000 Company
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United States
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Retail
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1 - 100 Employee
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Copywriter & Website Manager
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Apr 2023 - Present
- Write descriptions, upload images, and ensure proper formatting for all new products in Shopify - Maintain and update the company website as needed including organizing collections, expanding navigation, and approving SEO and OPO content - Write descriptions, upload images, and ensure proper formatting for all new products in Shopify - Maintain and update the company website as needed including organizing collections, expanding navigation, and approving SEO and OPO content
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Dotdash Meredith
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United States
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Technology, Information and Internet
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700 & Above Employee
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Quality Team Producer
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Mar 2023 - Present
- Review existing articles from various publications and revise content according to the projectinstructions- Identify and update outdated material for the commerce team
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Commerce Producer
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Oct 2022 - Feb 2023
- Build new and updated content in the CMS for shopping articles, product reviews, and roundups while adhering to strict guidelines and tight deadlines- Ensure all content, images, and links are in the correct format and working properly
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Quality Team Producer
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Jun 2022 - Oct 2022
- Review existing articles from various publications and revise content according to the projectinstructions- Identify and update outdated material for the commerce team
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Gaylord College of Journalism and Mass Communication
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United States
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Higher Education
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1 - 100 Employee
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Adjunct Professor
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Aug 2021 - Jun 2023
- Teach students how to turn a story for broadcast news- Supervise student journalists and edit stories for daily newscast
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Journalism Instructor
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Jan 2022 - Oct 2022
- Teach students how to research, pitch, write, and edit stories for mass media- Supervise student journalists and edit stories for daily student-led newscast
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KOCO 5
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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News Producer
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Jan 2018 - May 2021
- Research, write, and edit content for daily newscast - Build graphics, coordinate live shots, communicate with reporters/anchors - Research, write, and edit content for daily newscast - Build graphics, coordinate live shots, communicate with reporters/anchors
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Gaylord College of Journalism and Mass Communication
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United States
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Higher Education
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1 - 100 Employee
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Adjunct Professor
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Aug 2018 - Dec 2019
- Multimedia Newsgathering Course in journalism department - Taught storytelling techniques in online, print, and broadcast formats - Multimedia Newsgathering Course in journalism department - Taught storytelling techniques in online, print, and broadcast formats
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MAC Cosmetics
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Personal Care Product Manufacturing
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700 & Above Employee
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Freelance Retail Makeup Artist
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Nov 2015 - Jan 2018
- Meet daily/weekly sales goals while maintaining excellent customer service- Help out the brand during events, high traffic times, and/or understaffed shifts
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Retail Makeup Artist/Assistant Manager
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Apr 2012 - Nov 2015
- Met weekly sales goals while maintaining excellent customer service- Member of Impact Team: a select group of employees chosen to represent the company at large events
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Gaylord College of Journalism and Mass Communication
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United States
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Higher Education
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1 - 100 Employee
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Graduate Teaching Assistant
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Aug 2015 - Jul 2017
- Assist journalism professor with Electronic News-gathering Class - Teach Approximately 12 students a semester how to use Avid Media Composer - Assist journalism professor with Electronic News-gathering Class - Teach Approximately 12 students a semester how to use Avid Media Composer
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Backslash Creative
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Freelance Writer
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Feb 2015 - Dec 2015
- Write blog posts for designated clients - Write monthly social media content for designated clients - Write blog posts for designated clients - Write monthly social media content for designated clients
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Oklahoma Watch
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United States
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Media Production
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1 - 100 Employee
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Special Projects Reporting Intern
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Jan 2015 - Aug 2015
- Filmed and edited interviews with city officials and Oklahoma City residents about community concerns - Special project through the Online News Association grant: talkwithus.net - Filmed and edited interviews with city officials and Oklahoma City residents about community concerns - Special project through the Online News Association grant: talkwithus.net
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The Kirschner Group, Inc.
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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Merchandising and In-Store support
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Feb 2012 - Jun 2012
- Work exclusively with Pravana: professional hair care and color line - Represent Pravana at 25-30 stores in Oklahoma - Conduct sales meetings, train employees on the line, facilitate in-store events - Work exclusively with Pravana: professional hair care and color line - Represent Pravana at 25-30 stores in Oklahoma - Conduct sales meetings, train employees on the line, facilitate in-store events
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York News Times
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United States
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Writing and Editing
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1 - 100 Employee
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News Intern
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Jan 2010 - May 2010
- Covered local court cases - Photographer and Videographer - Covered local court cases - Photographer and Videographer
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Education
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University of Oklahoma
Master's degree, Journalism -
York College
Bachelor's degree, Business/Corporate Communications