Ashley Caballero

Copywriter & Website Manager at Shop Avara, an Inc. 5000 Company
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Contact Information
us****@****om
(386) 825-5501
Location
Dallas, Texas, United States, US

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Experience

    • United States
    • Retail
    • 1 - 100 Employee
    • Copywriter & Website Manager
      • Apr 2023 - Present

      - Write descriptions, upload images, and ensure proper formatting for all new products in Shopify - Maintain and update the company website as needed including organizing collections, expanding navigation, and approving SEO and OPO content - Write descriptions, upload images, and ensure proper formatting for all new products in Shopify - Maintain and update the company website as needed including organizing collections, expanding navigation, and approving SEO and OPO content

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Quality Team Producer
      • Mar 2023 - Present

      - Review existing articles from various publications and revise content according to the projectinstructions- Identify and update outdated material for the commerce team

    • Commerce Producer
      • Oct 2022 - Feb 2023

      - Build new and updated content in the CMS for shopping articles, product reviews, and roundups while adhering to strict guidelines and tight deadlines- Ensure all content, images, and links are in the correct format and working properly

    • Quality Team Producer
      • Jun 2022 - Oct 2022

      - Review existing articles from various publications and revise content according to the projectinstructions- Identify and update outdated material for the commerce team

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Adjunct Professor
      • Aug 2021 - Jun 2023

      - Teach students how to turn a story for broadcast news- Supervise student journalists and edit stories for daily newscast

    • Journalism Instructor
      • Jan 2022 - Oct 2022

      - Teach students how to research, pitch, write, and edit stories for mass media- Supervise student journalists and edit stories for daily student-led newscast

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • News Producer
      • Jan 2018 - May 2021

      - Research, write, and edit content for daily newscast - Build graphics, coordinate live shots, communicate with reporters/anchors - Research, write, and edit content for daily newscast - Build graphics, coordinate live shots, communicate with reporters/anchors

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Adjunct Professor
      • Aug 2018 - Dec 2019

      - Multimedia Newsgathering Course in journalism department - Taught storytelling techniques in online, print, and broadcast formats - Multimedia Newsgathering Course in journalism department - Taught storytelling techniques in online, print, and broadcast formats

    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Freelance Retail Makeup Artist
      • Nov 2015 - Jan 2018

      - Meet daily/weekly sales goals while maintaining excellent customer service- Help out the brand during events, high traffic times, and/or understaffed shifts

    • Retail Makeup Artist/Assistant Manager
      • Apr 2012 - Nov 2015

      - Met weekly sales goals while maintaining excellent customer service- Member of Impact Team: a select group of employees chosen to represent the company at large events

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Graduate Teaching Assistant
      • Aug 2015 - Jul 2017

      - Assist journalism professor with Electronic News-gathering Class - Teach Approximately 12 students a semester how to use Avid Media Composer - Assist journalism professor with Electronic News-gathering Class - Teach Approximately 12 students a semester how to use Avid Media Composer

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Freelance Writer
      • Feb 2015 - Dec 2015

      - Write blog posts for designated clients - Write monthly social media content for designated clients - Write blog posts for designated clients - Write monthly social media content for designated clients

    • United States
    • Media Production
    • 1 - 100 Employee
    • Special Projects Reporting Intern
      • Jan 2015 - Aug 2015

      - Filmed and edited interviews with city officials and Oklahoma City residents about community concerns - Special project through the Online News Association grant: talkwithus.net - Filmed and edited interviews with city officials and Oklahoma City residents about community concerns - Special project through the Online News Association grant: talkwithus.net

    • United States
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Merchandising and In-Store support
      • Feb 2012 - Jun 2012

      - Work exclusively with Pravana: professional hair care and color line - Represent Pravana at 25-30 stores in Oklahoma - Conduct sales meetings, train employees on the line, facilitate in-store events - Work exclusively with Pravana: professional hair care and color line - Represent Pravana at 25-30 stores in Oklahoma - Conduct sales meetings, train employees on the line, facilitate in-store events

    • United States
    • Writing and Editing
    • 1 - 100 Employee
    • News Intern
      • Jan 2010 - May 2010

      - Covered local court cases - Photographer and Videographer - Covered local court cases - Photographer and Videographer

Education

  • University of Oklahoma
    Master's degree, Journalism
    2015 - 2017
  • York College
    Bachelor's degree, Business/Corporate Communications

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