Experience

Havas Melbourne

• Australia
• Advertising Services
• 1 - 100 Employee

• Digital Integration Director

  • Aug 2022 - Present



European Institute of Communications

• Ireland
• Higher Education

• President - European Institute of Digital Marketing

  • May 2018 - Present

  President of the academic faculty of Social Media & Digital Marketing

• Director of Learning and Development

  • Oct 2011 - Present

  Responsible for managing course content & syllabus reviews.Lecturer in social media and online communication on the national PRII Diploma in Public Relations, Social Media and Digital Marketing courses. National examiner in Digital Marketing and Social Media course programmes. Member of the national academic council.



Impressive

• Australia
• Advertising Services
• 1 - 100 Employee

• Digital Performance Director

  • May 2021 - Aug 2022



Webfirm

• Australia
• Advertising Services
• 1 - 100 Employee

• Head Of Digital

  • Sep 2020 - May 2021

  Build, plan and implement the overall digital marketing strategy Manage, mentor & upskill direct reports Stay up to date with the latest technology and best practices Be proactive in generating & converting new business opportunities Manage and oversee different digital marketing channels Measure ROI and KPIs being delivered to clients Manage Tier 1 accounts Prepare and manage digital marketing budgets Build and inbound marketing plan Anticipate sales performance trends Organize and lead digital marketing team Research competition, investigate benchmarks and provide suggestions for improvement



GrowthOps

• Australia
• IT Services and IT Consulting
• 100 - 200 Employee

• Senior Account Director

  • Mar 2020 - Sep 2020

  Achievements: - Retention of entire portfolio in 2019.- Created very powerful/trusting relationships with clients.- Contributed to bringing in new business/new campaigns.- Empowered colleagues to help grow culture in GrowthOps.Responsibilities: - Strategic account management of key accounts ensuring revenue growth & KPI’s are achieved. - Have a proactive sales approach. Identify and follow-up new business initiatives.- Leading the process of creating client service and sales documentation including proposals, statement of work, briefs, account plans and tender responses. - Present and pitch campaigns to new/existing clients in order to maximise revenue growth. - Educate and empower clients in their digital knowledge and skillset. - Full financial responsibility for client accounts. - Work closely with the internal resources to develop strategic thinking for account planning.- Forecasting to ensure that all figures are supplied for regular financial forecasting. - Budgeting to provide oversight and assist the delivery team to ensure there is no overspend on client budgets and internal gross profits are met. - Ensure clients receive scheduled reports that contain short, medium, and long-term plans so to maximise growth opportunities for the client.- Work collaboratively with other service lines to deliver outstanding results for clients.

• Senior Client Advisor

  • Oct 2016 - Mar 2020

  Responsibilities: - Strategic account management of key client accounts ensuring revenue growth. - Ensure client satisfaction KPI’s are achieved. - Present and pitch campaigns to clients in order to maximise revenue growth. - Educate and empower clients in their digital knowledge and skillset. - Driving revenue growth, profitability and identifying opportunities for cross sell. - Full financial responsibility for client accounts. - Forecasting to ensure that all figures are supplied for regular financial forecasting. - Budgeting to provide oversight and assist the delivery team to ensure there is no overspend on client budgets.- Ensure clients receive scheduled reports that contain short, medium, and long-term plans so to maximise growth opportunities for the client.- Building and maintaining excellent key operation and senior client relationships. - Work closely with the internal resources to develop strategic thinking for account planning and new opportunities. - Work collaboratively with other service lines to deliver outstanding results for clients. - Maintain industry knowledge through self-managed research and learning, as well as participating in GrowthOps’ coordinated learning activities.



TGI Fridays Australia

• Australia
• Hospitality
• 1 - 100 Employee

• Digital Marketing Specialist

  • Jun 2016 - Oct 2016

  Achievements: - Increased overall web traffic. - Increased returning users from 19.5% to 23%. - Created and implemented three successful online campaigns that resulted in an increase of sales across all 10 restaurants. - Increased EDM subscribers by 7.42% in 2 months. Responsibilities: - Create and manage local and national social media campaigns for restaurants. - Creation of the content calendar and analyse content success online. - Source and implement a review aggregator to help manage all online reviews on various platforms. - Manage all online customer reviews and created a strategy to increase positive reviews. - Manage Facebook pages for all locations, Twitter, Instagram and Snapchat accounts, Trip advisor, Zomato and Google presence along with all website updates. - Implement AdWords campaigns. - Improve EDM subscription database & plan, create & publish all EDM campaigns. - Analyse the website and its audience on Google Analytics and action improvements. - Improve functionality of the website to ensure maximum UX. - Manage all large or small Facebook, Twitter, LinkedIn and Instagram advertisements. - Brief external agencies and manage relationships. - Brief graphic designer on creative content needs. - Supervise two interns. - Work closely with the marketing team to ensure full marketing mix is being achieved in all campaigns. - Communicate to all stakeholders on online progress and plans.



Wholefoods Wholesale

• Ireland
• Wholesale
• 1 - 100 Employee

• Digital Marketing Manager

  • Mar 2014 - May 2016

  Achievements: - Increased client digital spend by 30% YOY (on average). - Managed a portfolio of over 50 clients. - Increased web traffic from 500 organic visits a month to 7,000 within 6 months by implementing a detailed SEO strategy. - Decreased the website bounce rate from 30% to 0.1% over 1 year. - Increased average page view from 2.30% to 4.6% over 1 year. - Tripled sales online for UK brand within the Irish market through SEM, Re-marketing and using online influencers. Responsibilities: - Managed, nurtured and maintained relations with Wholefoods’ clients in order to increase digital spend YOY. - Managed 2 team members and multiple interns. - Responsible for managing client budgets. - Created and oversaw comprehensive online communications strategy for B2B and B2C markets. - Created and implemented digital campaigns for 50 international agency brands. - Managed and created content calendars for various social platforms for our various clients. - Responsible for the creation of strategies, budget forecasting, campaign management and analysis. - Pitched campaigns directly to key international agency brands and clients. - Headed the of the re-design of Wholefoods website, including the engagement of the web design company, content creation, SEO, re-launch campaign, blog creation, etc. - Increased web traffic from 500 organic visits a month to 7,000 organic visits a month by implementing a detailed SEO strategy. - Proficiency in video and graphic production resulted in media rich content comprising video and graphics for a range of social media platforms. - Empowered influencers & industry leaders to use our content & deliver our messages to their audiences. - Created & implemented the strategy to move from traditional digital marketing into the new mobile marketing era.



United Colors of Benetton

• Retail Apparel and Fashion

• Senior Sales Advisor & Social Media Manager

  • Nov 2010 - Mar 2014

  Responsible for online stakeholder B2C engagement. Responsible for online stakeholder B2C engagement.