Ashley Wechter
Senior Director of Business Strategy at Anomaly Sports Group- Claim this Profile
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Bio
Experience
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ADVANCE
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United States
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Education
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1 - 100 Employee
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Senior Director of Business Strategy
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Jun 2022 - Present
Working to protect and educate athletes at all levels beyond their sport
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Director of Collegiate Partnerships
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Jun 2022 - Present
Columbus, Ohio Metropolitan Area Advance, powered by Anomaly Sports & Team Altemus, is an unbiased industry leader in Consulting, Education and Due Diligence Technology Solutions. We strategically bring together experts across sports business, education, finance, law, marketing, branding and risk management/compliance for the benefit of our partners.
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Wake Forest University
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United States
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Higher Education
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700 & Above Employee
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Associate Athletic Director of S-A Development and Administration / Chief Diversity Officer
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Aug 2020 - Jun 2022
Winston-Salem, North Carolina, United States •Served as a senior staff member and key advisor to all student-facing, campus and community initiatives; highly visible, approachable and collaborative member of various departmental, University and ACC Committees •Primary administrator for 7 sports, including administrative oversight; assess and ensure programmatic needs were met and planned for, provided timely information to Athletic Director on important matters, and performed operational duties as assigned •Created harmonious… Show more •Served as a senior staff member and key advisor to all student-facing, campus and community initiatives; highly visible, approachable and collaborative member of various departmental, University and ACC Committees •Primary administrator for 7 sports, including administrative oversight; assess and ensure programmatic needs were met and planned for, provided timely information to Athletic Director on important matters, and performed operational duties as assigned •Created harmonious working relationship with Campus Life, Title IX, DE&I, Human Resources and Faculty Representatives to ensure student-athletes and staff are cared for and supported appropriately and make most efficient use of resources •Developed relationships with external learning communities to provide awareness systems that speak to civic responsibility, social action, and the power of sport; provided experiences that positively contributed to the WFU community including formation of a “RIDE” (Realizing Inclusion, Diversity and Equity) Committee, mandated DE&I education, monthly lunch and learns and revamped of hiring, retention and promotion policies •Solicited gift of $1M to annually support Athletics Department which has only occurred eleven times in the department history •Designed the ACC Professional Development Academy for 15 institutions, including a 6-week virtual series devoted to personal, leadership and professional development; included, high-profile speakers, small group discussions and networking opportunities
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Assistant Athletic Director of Student-Athlete Development
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Jun 2016 - Aug 2020
Greensboro/Winston-Salem, North Carolina Area •Co-led department wide leadership system from conceptualization to execution; oversaw all student-athlete led programming, events, assessments and curriculum writing, as well as staff professional development •Renewed strategic focus of athletic department through year along assessment, staff feedback, productivity, and engagement levels; assisted in rewriting strategic plan to make applicable to all staff, at all levels •Initiated, planned and executed all athletic department signature… Show more •Co-led department wide leadership system from conceptualization to execution; oversaw all student-athlete led programming, events, assessments and curriculum writing, as well as staff professional development •Renewed strategic focus of athletic department through year along assessment, staff feedback, productivity, and engagement levels; assisted in rewriting strategic plan to make applicable to all staff, at all levels •Initiated, planned and executed all athletic department signature events as the primary supervisor; •Created a learning impact model to ensure all programming was consistent with overarching departmental goals and intentional follow-up was prepared •Served as a primary sport administrator •Developed and maintained mission-critical relationships with campus partners such as the Office of Personal and Career Development with goal of making most efficient use of campus resources; awarded “strategic partner” of the year by OPCD; collaboration was recognized by NCAA at the 2015 Convention as a “model program,” and highlighted at Southern Association of Colleges and Employers (SoAce) •Collaborated with campus partners: Thrive, the Women’s Center and the Office of Diversity and Inclusion; enacting civic responsibility and partnership through participation in events •Developed relationships with external learning communities such as NFL Transition coaches, Growing Leaders, Ross Institute in Sports for Equality (RISE), to provide awareness systems that speak to civic responsibility, social action, and the power of sport; provided experiences that positively contributed to the WFU community •Rewrote the athletic advisory body policies and procedures to strengthen communication among staff and administration, eliminate redundancy and to hold the department to a high standard outlined by strategic plan •Led department community engagement program and won the 2017 ACC “Game Changers” award based on volunteerism and impact in community
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Assistant Director of Student-Athlete Development
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Jul 2013 - Jul 2016
Winston Salem, North Carolina •Led department in the strategic planning, organization and execution of all student-athlete signature events •Expanded the career development focus, required resumes from all student-athletes; solicited and secured high-profile speakers, including CEO of Red Ventures, during the ’15-16 academic year •Envisioned, created, and managed Career Development and Networking Night, monthly Lunch ‘n Learns, resume workshops, Career Trek’s, Skype Lounges and the student-athlete “Career Closet,”… Show more •Led department in the strategic planning, organization and execution of all student-athlete signature events •Expanded the career development focus, required resumes from all student-athletes; solicited and secured high-profile speakers, including CEO of Red Ventures, during the ’15-16 academic year •Envisioned, created, and managed Career Development and Networking Night, monthly Lunch ‘n Learns, resume workshops, Career Trek’s, Skype Lounges and the student-athlete “Career Closet,” spearheading a major culture change and receiving repeated positive recognition from coaches and senior administrators •Implemented programming for over 380 student-athletes with goal of creating positive environment across sports focused on communication, accountability, leadership, and involvement •Led student-athlete engagement with community resulting in an all-time high of 4,500 service hours in the ‘15-16 academic year; initiated the use of Helper-Helper phone application as a pilot program for the NCAA •Facilitated all meetings of the 35-member Student-Athlete Advisory Committee and planned, organized, and delivered Freshman and Senior Transition classes •Provided informal mentoring and individualized career coaching to student-athletes and interested staff •Conveyed the core values of the athletic department by persuading current and prospective student-athletes and their families to make the most of their Wake Forest opportunities •Develop and maintain mission-critical relationships with campus partners such as the Office of Personal and Career Development, Mentoring Resource Center, and Employer Relations with goal of making most efficient use of resources possible; collaboration was recognized by NCAA at the 2015 Convention as a “model program” •Appointed by Development office, Athletics’ primary fundraising group, to chair "Life After the Game" subcommittee, with goal of increasing engagement and support from former student-athletes
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NCAA
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United States
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Higher Education
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700 & Above Employee
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Championships and Alliances, Tournament Operations and Community Programs/Youth Clinics
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May 2009 - Jul 2013
Indianapolis, Indiana Area •Provided leadership and guidance through weekly conference calls, site visits, committee correspondence and creation of manuals for all service-oriented NCAA events on a local and national level •Led community efforts at the 2013 Men’s Final Four, including nine service events in eleven days; managed all event operations, procurement and training of volunteers and scheduling of facilities •Served as the primary Championships administer for DII WSO and secondary administrator for DI… Show more •Provided leadership and guidance through weekly conference calls, site visits, committee correspondence and creation of manuals for all service-oriented NCAA events on a local and national level •Led community efforts at the 2013 Men’s Final Four, including nine service events in eleven days; managed all event operations, procurement and training of volunteers and scheduling of facilities •Served as the primary Championships administer for DII WSO and secondary administrator for DI M/W Cross Country, Indoor/ Outdoor T&F, Rowing, Softball and M/W Tennis; Division II MBKB, Football and M/W Skiing •Liaison to the Championships sport committees for selections, facilities, equipment, travel, hotel blocks, accommodations and annual meetings •Co-developed the results reporting database currently utilized during championship selections by Division I-III cross country which determines the list of 255 participants per gender in a more timely and efficient manner •Streamlined award orders for all 89 national championships with MTM Recognition which provided greater efficiency on delivery and a cost savings for the national office •Finalist for NCAA Presidential Award honoring an employee who displays outstanding leadership and commitment Show less
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Track Shack Events
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May 2007 - May 2009
Orlando, Florida •Handled all youth initiative programs, marketing services, procurement, training and management of volunteers •Assisted internally and operationally in the production of 30+ endurance events over a 9-month period, including all Disney World and Disneyland road races •Conceptualized and executed event promotions for potential and existing partners including Florida Hospital and ASICS, while developing and pitching sponsorship packages designed to meet clients’ needs •Involved with… Show more •Handled all youth initiative programs, marketing services, procurement, training and management of volunteers •Assisted internally and operationally in the production of 30+ endurance events over a 9-month period, including all Disney World and Disneyland road races •Conceptualized and executed event promotions for potential and existing partners including Florida Hospital and ASICS, while developing and pitching sponsorship packages designed to meet clients’ needs •Involved with meeting facilitation, communication, administration and new event verification. Show less
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ESPN Wide World of Sports
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2006 - 2007
Orlando, Florida ACC "Futures" Internships with Event Operations and Sales
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Wake Forest University
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United States
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Higher Education
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700 & Above Employee
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Student-Athlete
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2002 - 2006
Winston-Salem, NC • Division I Student-Athlete, Cross Country, Indoor and Outdoor Track & Field • President, Student-Athlete Advisory Committee (S.A.A.C.) • Honoree, ACC “Futures Internship,” NCAA Leadership Conference
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Education
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Wake Forest University
Bachelors of Science, Health & Exericse Science