Experience

Monsters Co
• Netherlands
• Movies, Videos, and Sound
• Director of Event Operations

  • Dec 2022 - Present

Hwadisa
• South Africa
• Head of Ops and Events Management

  • Mar 2022 - Dec 2022


Blink Experience

• Saudi Arabia
• Events Services
• 100 - 200 Employee

• Head Of Operations - Saudi Tour 2022

  • Jan 2022 - Apr 2022

  Head of operations for the international cycling event - Head of operations for the international cycling event -



Sela Sport I صلة الرياضية

• Project Director(Zone Manager)

  • Jul 2019 - Mar 2020

  In response to the 2030 Vision in Saudi Arabia, managing the end to end delivery of the Riyadh Seasons event (comprising of 2 areas/elements). A full safari where guests could experience exotic animals (including white tigers, lions and elephants)A park area with a range of food vendors, a cinema, water sports and various cultural shows. •Leading a team of 12 senior managerial staff across the end to end event delivery (incl. a H&S Manager, an Animal Expert and a Technical Manager). •Devising and implementing the event strategy (including managing the scheduling/build/live/strike). •Leading the build of permanent structures, involving: managing a team comprised of multi-disciplinary trades, engaging with all necessary stakeholders (including the Police, Government Entertainment Authority) •Maintaining responsibility for organising all areas of building control, in addition to selecting contractors in accordance with event requirements. •Change management: creating and implementing European standards to health and safety across the site, ensuring buy in from all on site staff to ensure on-going compliance. •Attending routine meetings with fellow Project Directors across 12 zones, involving: disseminating feedback in relation to event successes and trends, reviewing regional issues and devising strategies to enhance engagement and customer experience. •Chairing daily update meetings with senior managerial staff, involving: devising strategies across a broad range of areas (including customer experience, security, compliance and press), ensuring all staff are suitably notified regarding any VIP visits from members of the Saudi Royal Family and continually ensuring a strong focus on animal welfare. •Conducting regular checks of all event areas in accordance with the Technical Manager to ensure compliance and adherence to all strategic objectives. •Providing routine updates to the Head of PR regarding VIP visits, press opportunities and social media marketing ideas. Show less



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance Events Project Director

  • Mar 2017 - Jul 2019

  Maintaining full responsibility for the end to end delivery of events, including: sponsorship, senior stakeholder engagement, leadership, strategic planning, procurement, budget oversight, logistics and post production. - Leading 50-150 staff members across a wide range of events and ensuring all staff are aware of their expectations. - Senior stakeholder engagement: liaising with the Head of Activation, Head of Europe and the Head of Marketing, as well as the CEO internally to review project progress. - Developing strategic partnerships with all associated stakeholders and ensuring continued efficiency, innovation and professionalism across all endeavours. - Devising and rolling out cost saving initiatives where required. - Maintaining an excellent rapport with staff and demonstrating a collaborative and clear approach to resolving on-going project issues. Key Project: Project and Partnership Director, London Youth Games Events - Leading the delivery of this London based youth multi disciplinary sporting event, which saw 800 children compete, with an audience of 2,200. Show less



International Sporting Event (Confidential Disclosure Agreement)

• Head of Events

  • Feb 2016 - Feb 2017

  Managing the delivery of this European sporting event, involving: working with a multi-cultural team across 4 different venues, leading a team of 40 staff members, managing all stakeholder engagement, PR, sponsorship, budget management, contractor oversight (with up to 700 contracts on site), procurement and post implementation analysis. - Leading sponsorship, installation and logistics teams, as well as Project Managers. Managing the delivery of this European sporting event, involving: working with a multi-cultural team across 4 different venues, leading a team of 40 staff members, managing all stakeholder engagement, PR, sponsorship, budget management, contractor oversight (with up to 700 contracts on site), procurement and post implementation analysis. - Leading sponsorship, installation and logistics teams, as well as Project Managers.



MY BEAUTIFUL CITY

• United Kingdom
• Events Services
• 1 - 100 Employee

• Head of Events

  • Oct 2013 - Jan 2016

  Working with clients such as: Vogue, BFC, Unilever, Evening Standard, Net-a-porter, Harrods, and Burberry to deliver a number of high profile events. - Leading a team of 12 staff and overseeing all aspects of performance management, succession planning, recruitment and coaching. - Staff empowerment: ensuring all staff are aware of their role expectations within the organisation and continually promoting a positive work environment. Key Project: Overseeing the Vogue and Evening Standards Theatre Awards event, this was held at the London Palladium. - Working in collaboration with the US Vogue Editor In Chief to design all aspects of creative concepts/guest experience, as well as sourcing a venue and coordinating all press, PR and sponsorship. Show less


Westfield
• Real Estate
• 700 & Above Employee
• Senior Events Manager

  • Sep 2008 - May 2013

Action Impact
• Singapore
• Non-profit Organizations
• 1 - 100 Employee
• Senior Production Manager / Senior Events Manager

  • Jan 2007 - Nov 2007

Imagination
• Events Services
• 1 - 100 Employee
• Global Production Manager

  • Mar 2003 - Dec 2006