Ashley Veatch
Corporate Marketing Manager at RWS Group- Claim this Profile
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Bio
Experience
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RWS Group
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United Kingdom
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Translation and Localization
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700 & Above Employee
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Corporate Marketing Manager
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Mar 2019 - Present
• Build creative value driven corporate marketing programs that align to company goals, brand, and ultimately increase revenue.• Liaison and work closely with every division of the company as well as outside industry professionals, building strong working relationships• Responsible for event management including: content creation, inbound marketing, social media strategy, virtual platform creation, analytics and ROI reporting • Manage and execute the company flagship event virtually and in person; that in 2019 contributed $16.9 million in new business, and $24.2 million in cross sell business yearly.
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SDL
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United Kingdom
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IT Services and IT Consulting
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700 & Above Employee
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Field Marketing Specialist
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Jan 2017 - Mar 2019
• Own the relationship between Sales and Marketing for North America while contributing to over $2 million in yearly pipeline. • Identify, pitch, and execute 17 high profile yearly lead generation campaigns, product development/launches, and sales plays utilizing targeted ABM tactics.• Manager of field marketing team budget, ROI reporting, and identifying cost savings opportunities.• Influence customer relations and create customer success stories to be utilized as references. • Manage and execute 37 yearly events both internal and external on a global scale. • Train and manage new team members, and implement new processes to increase work efficiency.
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Program Manager
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May 2015 - Jan 2017
• Work as the first point of contact for key stakeholders, and identify account process advancements and new technology opportunities.• Responsible for recruiting, managing, and point of escalation for remote and onsite project management team of 12 members.• Close financial monitoring of accounts including budgets, change orders, invoicing, and payments. Average yearly budget of $2.0 million - $6.0 million.• Ensure correct process and methodology is applied to all projects including risk assessment, scope and scheduling.• Work with account managers to establish metric-based Quarterly Business Reviews with all key clients.
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Senior Project Manager
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Jun 2012 - May 2015
• Manage up to 30 concurrent localization projects.• Provide top of the line customer service, to ensure retention of client satisfaction.• Guarantee project requests were met to client’s standards while working within tight deadlines.• Implement best methodology and process improvement opportunities, in order to reach targeted levels of profitability.• Develop the ability to communicate technical information effectively in both verbal and written format.• Completed the SDL Management Development Program, and 24 of the 35 hours of project management education required for PMI’s PMP Certification.
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MARKETING RESEARCH/SOCIAL MEDIA MARKETING
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Aug 2009 - Oct 2011
• Analyze non-profit industry trends and competitive landscape.• Responsible for organizing and presenting all research projects and campaign proposals.• Develop strong quantitative and qualitative research skills.• Proficient in social media marketing techniques.• Help organize and participate in multiple fundraising events. Including the Stayclassy awards which recognized the top philanthropic achievements by charities, businesses, and individuals in eight major cities nationwide.
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Marriott Hotels
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United States
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Hospitality
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700 & Above Employee
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RESTAURANT/BANQUET SERVER
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Aug 2005 - Oct 2011
Served guests breakfast, lunch, dinner in an upscale environment Provided the highest quality of guest satisfaction and responsible for all customer related concerns Developed a high retention of regular patrons in the five years employed Gained extensive wine and food knowledge Dedicated lead trainer, responsible for all new hires Worked on banquet events in a high-paced, time oriented environment
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Education
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University of Kansas
Bachelor of Applied Science (B.A.Sc.), Anthropology and Marketing