Strategy Manager

• Jun 2018 - Present

Lead business performance and growth strategy for Disney Destinations in EMEA region, from long-term planning to short-term implementation - Initiated an ambitious 5-year expansion plan. Decide market, distribution and investment priorities. Identify key growth levers & build long-term success roadmap- Shape product and pricing strategies, collaborating closely with broad cross-functional teams- Define customer segmentation, brand positioning, creative & messaging strategies- Regular engagement with senior executives (SVPs, President) to influence decisions at a global level, i.e. new technology investment and cruise deployment plan- Provide strategic leadership to a marketing & sales teams of 100+ across 10 countries in executing 3600 annual plan and tactical execution

EMEA Marketing & Sales Strategy Executive

• Oct 2014 - Jun 2018

Finance and Planning Intern

• Aug 2012 - Sep 2013

Responsible for producing DDI marketing and finance reports, implementing and analyzing results of Image and Awareness study, supporting brand strategy projects and helping other lines of business with ad-hoc projects. Responsible for producing DDI marketing and finance reports, implementing and analyzing results of Image and Awareness study, supporting brand strategy projects and helping other lines of business with ad-hoc projects.