Experience

Rock Central

• United States
• Information Technology & Services
• 200 - 300 Employee

• Project Manager

  • Apr 2020 - Present



PRIME Research

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Project Manager

  • Aug 2019 - Apr 2020

  Provided in-depth data analysis indicating quantitative trends, qualitative insights, and interpretation to provide strategic guidance, along with media monitoring and communication research for existing clients. Intensive data cleaning/management/mining skills based on client requirements. Chosen as a leader to solve/identify issues in communication, cultural differences, and lack of efficiency among international offices. Assess gaps in knowledge and created manuals/training for an international team of 20+ analysts. Was sent on international business travel to a sister office (India). Show less



PRIME Research

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Media Analyst

  • Aug 2018 - Nov 2018

  Monitoring incoming media for clients and their competitors with categorization strategies. Determining and cleaning useful data while interpreting categorized data into valuable communication insights for client reports. Communicating and strategizing better ways to improve analyst-used software. Implementing new categorization strategy based on original media language (heavy use of Spanish skills). Creating and manipulating boolean search methods. Determining from collected insights key drivers in specific regions for report assistance. Show less



Culantro

• Ferndale, MI

• Social Media Manager

  • Jan 2018 - Aug 2018

  Managed and lead Culantro’s social channels with a social media plan for all platforms (Facebook, Instagram, Twitter, Snapchat). Reviewed social media usage analytics and made adjustments. Proposed budgetary projections for social media initiatives and manage annual content and social media advertising budgets. Created branding content to be used on all platforms (Snapchat filter, media assets). Also, communicated and coordinated with local journalists about opening day. Managed and lead Culantro’s social channels with a social media plan for all platforms (Facebook, Instagram, Twitter, Snapchat). Reviewed social media usage analytics and made adjustments. Proposed budgetary projections for social media initiatives and manage annual content and social media advertising budgets. Created branding content to be used on all platforms (Snapchat filter, media assets). Also, communicated and coordinated with local journalists about opening day.



Logicdrop

• United States
• Software Development
• 1 - 100 Employee

• Junior Programmer\Social Media Consultant

  • Jun 2016 - Jun 2018

  Created SEO rich web content as a developer/author. Strategized and coordinated of future branding content through self-lead marketing meetings. Managed social media platforms and observed and recorded social media metrics through Google Analytics. Created social media content calendars and blog calendars. Tailored content to explain complex technological ideas in layman’s terms. Used Google Analytics for trend analysis, competitive research, how to improve web development, and planned new designs for web content. Authored tailored content for the key audience through social media initiatives or blog series. Assisted and crafted press releases. Created and utilized media contact pipelines. Crafted high-level client bios and designed application mockups for clients. Created posts for social media channels. Developed a database of potential keywords (SEO) to be implemented on our website in order to drive traffic. Worked on creating microsites for large clients based on mockups from the client (Nissan, ATLAS Oil, Infiniti). Assisted in creating case studies and unique infographics. Show less