Experience

ASR Media Productions

• United States
• Media Production
• 1 - 100 Employee

• Founder & President

  • Mar 2013 - Present

  Bethlehem, PA ASR Media Productions specializes in video and television production services, creative direction and writing, documentary story-telling, commercial concept and development, event recaps, and media training. Awarded three and nominated for eleven Emmy® awards, clients range from Fortune 500 companies to solo business owners, large healthcare networks, and worldwide nonprofits. ASR Media’s team handles projects of nearly every scale and genre – from studio interviews and on-location… Show more ASR Media Productions specializes in video and television production services, creative direction and writing, documentary story-telling, commercial concept and development, event recaps, and media training. Awarded three and nominated for eleven Emmy® awards, clients range from Fortune 500 companies to solo business owners, large healthcare networks, and worldwide nonprofits. ASR Media’s team handles projects of nearly every scale and genre – from studio interviews and on-location, corporate and commercial shoots, to in-house graphics and motion productions. In-house editors, marketing director, executive and coordinating producers, cinematographers, audio and lighting options, and a multi-set studio allow for quick and efficient ways to meet 21st-century client needs. In addition to ASR Media’s individual client work and production of the PEAK TV and St. Luke's Health Now, Ashley has produced several collaborative television productions including Roey’s Paintbox, seen nationally on APT broadcasting stations and locally on PBS39; Fireflies Musical Yoga; and Science Time, all co-productions with PBS39. The company's business plan relied on assembling a team of creative, hungry minds, currently consisting of seven production and marketing employees. She invests in her team, fostering independence and allowing room for growth, in the hope that they become leaders themselves. With company time for employees to volunteer, Ashley encourages everyone at ASR Media to join a nonprofit committee or board to share their time and talents with others. Clients rave about Ashley’s work ethic, her decisiveness, her relentless follow through and interviewing skills. As Lenore Mohr, Senior Director of Marketing & Communications of United Way and a former Hollywood executive relates, “Ashley’s abilities are on par with the best in the industry. She creates video gold, understanding and capturing the ideal sound bite. I’m constantly amazed by her.” Show less



Magnaplate

• United States
• Nanotechnology Research
• 1 - 100 Employee

• Chief Operating Officer

  • Jul 2019 - Present

  What began as a consulting position transitioned into a full-time appointment with my first major project - the consolidation of General Magnaplate’s Linden NJ plant with the Austin TX plant. I successfully combined all engineered coating processes under a single roof to maximize efficiency, improve lead times for clients, and strengthening the focus on customer satisfaction through innovation, performance, product quality, and experience. My years of management experience ensured the… Show more What began as a consulting position transitioned into a full-time appointment with my first major project - the consolidation of General Magnaplate’s Linden NJ plant with the Austin TX plant. I successfully combined all engineered coating processes under a single roof to maximize efficiency, improve lead times for clients, and strengthening the focus on customer satisfaction through innovation, performance, product quality, and experience. My years of management experience ensured the enhancement of multiple systems in all General Magnaplate departments by creating and implementing numerous procedures to improve efficiency and communication. Show less



The PEAK TV

• Creator, Host, Executive Producer

  • 2013 - Present

  Allentown, Pennsylvania Area In addition to her work at ASR Media, Ashley created and serves as executive producer for the nationally syndicated, Emmy® award winning The PEAK TV. The PEAK is the Lehigh Valley’s first 30-minute newsmagazine dedicated to health and wellness and it airs Sundays at 6:30 p.m. on WFMZ, Channel 69 and nationally on the Doctor Television Channel (DrTV). The show features health and lifestyle updates and local nonprofit organizations making a difference in the region. The PEAK TV’s mission… Show more In addition to her work at ASR Media, Ashley created and serves as executive producer for the nationally syndicated, Emmy® award winning The PEAK TV. The PEAK is the Lehigh Valley’s first 30-minute newsmagazine dedicated to health and wellness and it airs Sundays at 6:30 p.m. on WFMZ, Channel 69 and nationally on the Doctor Television Channel (DrTV). The show features health and lifestyle updates and local nonprofit organizations making a difference in the region. The PEAK TV’s mission is to give to the community and help people to become their best selves. Featured stories are aspirational, inspirational, and uplifting, and offer nonprofit organizations the opportunity to showcase their cause, mission, people, and success stories. Ashley donates nonprofit stories back to the group for use in their marketing, development, and fundraising. In addition to conducting interviews, Ashley manages show content, story development, scripts, filming schedules and instructions, post production details, and show promotion. Thus far the PEAK team has produced over 250 stories about the Lehigh Valley, its community and the people living there. The team learns participant’s stories, plans the narrative, schedules interviews, films, and edits, and uses social media to promote. With Ashley, people open windows into their darkest moments, and the team works to bring beauty - giving vision and clarity to their voice. In the words of one nonprofit leader: "ASR Media did an amazing job breaking down complexity into easily digestible sound bites and compelling visuals. Through the mastery of asking the right questions and beautiful footage overlaid with our key messages, donors and prospects finally understand what we do and how we serve the Lehigh Valley." In the short time since Ashley conceived the show, it has earned three Emmy nominations and won two. Show less



Community Leader

• Mentor, Emcee

  • 2012 - Present

  Ashley takes seriously her role as a mentor. By design, she hires many people just starting out, guiding them in the business world. She trains her employees not just in the details of their roles, but in the nuances of how to be a polished, well- rounded employee, including: how to greet people, network, compose clear and succinct emails, be of service, and thrive in the business world. She also hosts young girls for career shadowing at ASR Media and regularly employs women interns… Show more Ashley takes seriously her role as a mentor. By design, she hires many people just starting out, guiding them in the business world. She trains her employees not just in the details of their roles, but in the nuances of how to be a polished, well- rounded employee, including: how to greet people, network, compose clear and succinct emails, be of service, and thrive in the business world. She also hosts young girls for career shadowing at ASR Media and regularly employs women interns as photographers, editors, and marketing assistants, continuing to advise them long after they’ve left the organization. Ashley speaks to school audiences; attends career days, resume and interview skill workshops; and gives presentations on student goal setting and performance. Local organizations continually reach out to Ashley to host events. She donates her time to emcee numerous nonprofit and for-profit events across the region, including Lehigh University’s Community Celebration Breakfast, American Heart Association’s “Pursenalities” Auction, Lehigh Valley Women’s Summit, and several CREW events and panels. Ashley also shares proprietary video content with others in her field, firmly believing that "success breeds success.” Show less



Auxiliary of St. Luke's Hospital

• Vice-President/ Director of Media Relations

  • May 2011 - Apr 2014

  Bethlehem, PA In this volunteer position, Ashley promoted the fundraising efforts of the Auxiliary and the beneficiaries they support in the community.



FireRock Productions, LLC

• President & Executive Producer

  • May 2012 - Feb 2013

  Bethlehem, PA Ashley produced, wrote, and created broadcast commercials, web content, instructional videos, corporate videos, and testimonials.



IFSCCO

• Executive VP - Chief Operating Officer

  • May 2010 - Mar 2011

  As the right hand to the CEO, Ashley worked on business development, sales, team management, and product development.



Northampton County Medical Society Alliance

• President

  • Jun 2008 - May 2010

  Bethlehem, PA As President, Ashley managed the board of directors, fundraising, and community outreach.



Ashley Renna Productions

• Creator & President

  • Aug 2001 - Aug 2004

  NYC/NJ region Ashley produced various television programs including fitness TV for expert Donna Richardson, cooking segments with Cook's Illustrated, and health tips with Prevention magazine. She also: ■ Created and implemented a media training program for book and magazine editors across the country including Weider publications, Rodale, and McGraw Hill ■ Produced the feature film, "The Last Request" and several commercials.



NBCUniversal

• United States
• Entertainment Providers
• 700 & Above Employee

• Associate Producer, Weekend TODAY

  • Jan 1997 - Jul 2001

  Ashley pitched story ideas, coordinated guests, conducted interviews, wrote host intros and questions, setup live studio segments, followed breaking news stories, wrote news copy, and edited taped packages.



WNYU Radio

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• News Director

  • May 1997 - May 1998

  New York, NY Ashley managed the entire news team, oversaw content and story delivery, produced a weekly newsmagazine show, coordinated reporters, and worked with station staff to organize use of news department materials.



Bloomberg

• United States
• Financial Services
• 700 & Above Employee

• Media Sales

  • May 1996 - May 1997

  New York, NY Ashley worked with sales team to match companies with appropriate sales opportunities and programming.



Ruder Finn

• United States
• Public Relations and Communications Services
• 400 - 500 Employee

• Account Executive

  • Sep 1995 - May 1996

  New York, NY Ashley managed a leading pharmaceutical account and launched "ProFlowers."