Director of Marketing & Communications

• Dec 2022 - Present

• Established and led the marketing department from inception, creating comprehensive strategies for paid advertising, social media, branding, and website optimization to enhance visibility, engagement, and lead generation. • Analyzed analytics to make data-driven decisions, optimizing advertising efforts and social media strategies for maximum impact, resulting in increased brand awareness and conversions. • Spearheaded the redevelopment of the company website, focusing on SEO enhancements, dwell time optimization, and lead generation mechanisms. • Completed HubSpot certification training, elevating proficiency in the sales software and facilitating seamless collaboration between marketing and sales teams to effectively track and nurture potential leads. • Collaborated closely with sales teams to monitor and fine-tune advertising strategies at various stages of the sales pipeline, ensuring tailored messaging and targeting for each customer segment. • Pioneered the creation of a centralized marketing portal to monitor expenses across global locations, ensuring budget adherence while maintaining consistent branding standards company-wide. • Revitalized company branding by creating uniform business cards, email signatures, and headshots for all employees across multiple locations, establishing a cohesive and professional brand identity. • Orchestrated the production of the company's first promotional video, partnering with professional videographers to articulate the company's value proposition, enhancing customer understanding and engagement. • Monitored and managed marketing expenses, developing a budget framework for future initiatives, filling a vital gap in the organization by introducing structured financial planning to the marketing department. Show less

Social Media Strategist

• Apr 2019 - Present

• Independently consults on social media strategy for various clients, including managing Instagram business accounts, developing content calendars, and advising on optimal posting times and content. • Conducts regular analysis of social media metrics to optimize content and improve overall social media performance. • Researches and stays up-to-date on social media trends and best practices, implementing new strategies to drive growth and engagement across multiple platforms. • Provides ongoing training and support to clients and colleagues on social media best practices, helping to build their social media skills and confidence. • Develops creative and engaging social media content, leveraging tools and platforms to create visually appealing posts and videos. • Utilizes social media listening tools to monitor conversations and identify opportunities to engage with followers and improve customer experience. • Manages social media advertising campaigns, monitoring performance and adjusting targeting and content as needed to maximize ROI. • Works with cross-functional teams to integrate social media efforts with overall marketing and branding strategies, ensuring a consistent and cohesive brand voice and message. • Volunteered time to a local dog rescue organization to develop and execute social media campaigns, to increase engagement and adoption rates. Show less

Web and Social Media Manager

• Nov 2020 - Jan 2023

• Successfully launched and managed a lucrative ambassador program, responsible for driving over 30% of sales for every new product launch. • Achieved a 20% YoY increase in web sales. Utilized market research to identify new product opportunities, executed effective content and promo calendars, and analyzed key performance metrics to optimize strategies and tactics. • Developed and executed comprehensive social media content calendars featuring innovative campaigns and strategic recommendations to increase engagement. Scheduled posts for optimal reach and visibility, utilizing insights from social listening tools to stay ahead of potential issues. • Orchestrated monthly promo calendars for website launches and sales. Skillfully leveraged promotional strategies to drive sales and revenue. • Pioneered and managed a successful VIP Text Club, resulting in a significant increase in web traffic and customer engagement. Designed and executed all email campaigns, utilizing industry best practices to increase open and click-through rates, and drive sales. • Conducted market research to identify gaps in product offerings and pitched new product ideas. Utilized social listening tools to monitor customer feedback and proactively address inquiries and concerns. • Monitored and analyzed key performance metrics, including web traffic, engagement rates, and sales data, to continuously optimize strategies and tactics, and drive revenue growth. • Managed and updated the company's website. Spearheaded the introduction of new Shopify apps to increase efficiency and productivity, investing in training to develop a deep understanding of the software. • Led the development of a new company website, collaborating with cross-functional teams to ensure optimal user experience and alignment with brand vision. Leveraged SEO best practices to increase visibility and organic traffic through strategic use of keywords, meta descriptions, and optimized site structure. Show less

Adjunct Professor

• Jan 2018 - Dec 2022

• Developed Social Media Marketing; a new course at Elms.• Created pre and post assessments in Moodle to evaluate the overall effectiveness of the course.• Researched credible certification programs and incorporated Social Marketing certification classes into coursework for students to obtain by the end of the semester.• Coursework will include working with a classroom client (local business) to solve a Social Media Marketing problem through a Social Media Audit of the organization and creation of a comprehensive Social Media Marketing Plan.• Created MoU between Elms and the classroom client.• The goal of the course is for students to gain a firm understanding of Social Media Marketing practices through certification course, case studies, and through experiential learning by working with a local business to understand real SMM issues that organizations face.List of Courses Taught:• BUS 2502 - Principles of Marketing• BUS 3303 - Advertising• BUS 3605 - Marketing Research• BUS 3901 - Social Media Marketing• BUS 4800 - Business Strategy• BUS 5002 - Foundations of Excel Show less

Off-Campus Business Academic Coordinator

• Jan 2019 - Sep 2020

Faculty position serving as the academic advisor and coordinator for the HCC cohort programs in the Business division.

Senior Administrative Assistant

• Jan 2015 - Jan 2020

Office of Academic Affairs• Created and implemented new procedures to streamline processes.• Implemented a new initiative to go digital and green; created digital forms from the Office of Academic Affairs to eliminate wastes of paper, ink, and re-work. Digitally stored files, freeing up storage space.• Manages student work studies in the Office of Academic Affairs.• Assists in the hiring and onboarding process for new faculty members and prepares faculty contracts.• Creates and maintains personnel files for approximately 200+ faculty members with high level of confidentiality.• Lead in event planning for Honors Convocation and Academic Convocation.• Prepares, organizes, maintains, and distributes a wide variety of documents to executives and faculty members. • Assists with annual office budget preparation; monitoring/tracking expenses from year to year; maintaining equipment inventory; researching and gathering information about supply costs.• Assists in the classroom setting at the undergraduate level; conducted mock interviews for Career Development and acted as a venture capitalist in the Business Management capstone course, Business Strategy.• Created presentations to demonstrate the effectiveness of experiential learning in higher education particularly in the Business Division, how succession planning would be beneficial at Elms College, and analyzing the benefits of investing in human capital in relation to faculty retention.• Member of the Staff Professional Development Committee - manages budget and creates SPD newsletters. Show less

Graduate Teaching Assistant

• Aug 2018 - Dec 2018

BUS 252 - Principles of Marketing• Created updated presentations to increase participation and application of knowledge.• Reformatted final presentation to include an element of experiential learning by networking with local businesses to determine strengths and weaknesses of an organization's marketing strategies and making recommendations to fill gaps.BUS 221 - Computer Applications• Created new assignments that now include Google Applications.

Interim Executive Assistant to the President

• Sep 2018 - Oct 2018

Adjunct Instructor

• Aug 2020 - Dec 2021

List of Courses Taught: • BUS 150 - Introduction to Business • BUS 250 - Business Communications • BUS 347 - Marketing Research List of Courses Taught: • BUS 150 - Introduction to Business • BUS 250 - Business Communications • BUS 347 - Marketing Research

Accounts Payable Specialist

• Jun 2013 - Jan 2015

• Led department efforts in timely bill payment, financial analysis, filing of W-9 and 1099 forms, and regular monitoring and analysis of company cash requirements.• Established and maintained critical relationships with suppliers, providing payment status updates and locating pertinent legal documentation upon request.• Collaborated with various internal department to approve and confirm orders, order totals, and payments, while investigating for potential price variances.• Reconciled credit card statements in addition to managing expenses via accurate invoicing; ensured each item hits the correct ledger and cost center.• Performed tasks across an array of diverse company departments including but not limited to social media marketing, wholesale, and purchasing.• Participated in consumer perception survey project.• Led and maintained social media outreach project. Show less

Accounts Receivable Specialist

• Jan 2013 - Jan 2015

• Collected on 25% of outstanding invoices within the first six months of starting this position.• Significantly decreased DSO.• Established and maintained critical relationships with wholesale accounts and collection agencies.• Filed, maintained, and improved systems for collection including but not limited to maintaining pertinent legal documentation.• Monitored aged trial balance and kept track of customer correspondences via detailed excel spreadsheets.• Particpated in problem solving initiatives, contributing key analysis and recommendations which lead to greater department efficiency and profitability, such as: increase success in debt collection, a strengthened credit application process, and a reduction of wholesale aging account. Show less

Sales

• Sep 2011 - Apr 2013

• Acquired knowledge on all current, new, and upcoming products, lines, and promotions to provide customers with the best service.• Participated in semiannual inventory counts.• Assisted in new employee training.• Cleaned and organized the store, products, and supplies as needed.• Connected with customers to ensure they have a near perfect customer experience.• Lead during off-campus events; opened and closed cash box while overseeing the event, event staff, and event sales.

Production Supervisor

• May 2011 - Jul 2011

• This was a temporary position to assist the company during their peak season. • Learned production methods in a short period of time. • Improved production methods. • Supervised temporary employees in production and packaging. • This was a temporary position to assist the company during their peak season. • Learned production methods in a short period of time. • Improved production methods. • Supervised temporary employees in production and packaging.

Hostess - Chandler's Restaurant

• Aug 2008 - Aug 2010

• Cleaned and cleared tables in a timely fashion. • Assisted servers when needed. • Assisted in hosting responsibilities during busy seasons. • Interacted with customers to make sure they had a near perfect experience. • Needed product knowledge (Yankee Candle) for customer questions. • Cleaned and cleared tables in a timely fashion. • Assisted servers when needed. • Assisted in hosting responsibilities during busy seasons. • Interacted with customers to make sure they had a near perfect experience. • Needed product knowledge (Yankee Candle) for customer questions.