Experience

PatBO

• United States
• Retail
• 1 - 100 Employee

• Vice President

  • Sep 2022 - Present

• Director of Wholesale

  • Aug 2017 - Oct 2022



Rebecca Minkoff

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Director of Merchandising: Retail & E-Commerce

  • May 2011 - Jan 2016

  As Director of Merchandising for Retail & E-Commerce I oversaw all aspects of the product across all categories - ready-to-wear, handbags, footwear, and accessories - for one of the top contemporary brands in the U.S. I worked closely with design and production to implement best-selling programs tailored to the direct-to-consumer business. Created the brand's seasonal marketing calendar which set the messages and timing of product launches, site content refreshes, in-store events, e-mails, and promotions. Worked closely with omni-channel buyers to ensure sales targets and sell-thru plans were met or exceeded on a weekly basis. Led a team of site merchants to implement the brand's first visual merchandising guide that set standards for product photography and copy. Held weekly team meetings to review data analytics and sales trends to inform our merchandising decisions. Within one year, I opened the brand's first four retail stores (outfitted with "smart dressing room" technology) and grew e-commerce sales by more than 58%. Show less



Nancy Gonzalez

• New York, New York, United States

• Account Executive

  • May 2009 - May 2011

  • Managed all luxury accounts including Bergdorf Goodman and Saks Fifth Avenue. • Reported directly to the Creative Director, Santiago Gonzales • Managed all luxury accounts including Bergdorf Goodman and Saks Fifth Avenue. • Reported directly to the Creative Director, Santiago Gonzales



Cynthia O'Connor + Company

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Account Executive

  • Apr 2010 - Feb 2011



Showroom Seven

• Sales Assistant

  • May 2009 - Jan 2010



Modern Luxury

• Book and Periodical Publishing
• 300 - 400 Employee

• Contributor

  • Sep 2007 - May 2008



Cox Newspapers

• Writer

  • Sep 2007 - May 2008