Experience

Home Appétit

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director of Marketing & Business Development

  • Jan 2020 - Present

  The first person to hold this role in a fast-growing meal delivery company, I develop, oversee and execute programs related to growth, marketing, branding, and partnerships—with the occasional cookie testing throwing in. Responsibilities include: > Identifying and developing new opportunities to drive growth and revenue > Creating and executing marketing programs and opportunities, including paid and organic social, SEO, email marketing, ad buying, copywriting, partnerships and events >Establishing new brand identity including look and feel and overseeing copywriting standards >Management, goal setting and budgeting > Data collection and analysis > Developing and overseeing human resources standards > Developing and optimizing a customer relations/service program Show less



SMITH MEMORIAL PLAYGROUND AND PLAYHOUSE INC

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Board Member

  • Jan 2022 - Present

  As chair of the Marketing Committee, I work with fellow Board Members, staff and volunteers to guide Smith's inbound marketing initiatives, as it relates to social media, fundraising, events, programs and strategic planning. As chair of the Marketing Committee, I work with fellow Board Members, staff and volunteers to guide Smith's inbound marketing initiatives, as it relates to social media, fundraising, events, programs and strategic planning.



Cameron Culinary, LLC

• United States

• Marketing/Social Media Consultant + Content Creator

  • Apr 2012 - Present

  Assists brands, f&b organizations, individuals and magazines with marketing, social media, copywriting and events. Culinary consultant. Writer. Taker-on of random projects. Keen on photography. Assists brands, f&b organizations, individuals and magazines with marketing, social media, copywriting and events. Culinary consultant. Writer. Taker-on of random projects. Keen on photography.



Philadelphia magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Executive Editor + Brand Editor

  • Mar 2016 - Jan 2020

  Oversaw all lifestyle content for the magazine, created new paths for audience engagement, managed and edited junior writers, editors and freelancers, created and executed programming for live editorial events, and worked cross-functionally with marketing and sales teams to develop audience, social growth, up event attendance, and fulfill sponsorship activation. CRMA award winner.

• Deputy Editor + Brand Editor

  • Jan 2013 - Mar 2016

  The first in the Brand Editor role, I established systems for cross-functional workflow, recreated and refreshed existing marketing and sales programs, and oversaw the creation and execution of new editorial events and programs.As Deputy Editor, I pitched, wrote, assigned and edited packages, magazine sections and feature stories, while working with the art department on design and layout for print and digital.



Wee Wander

• Philly, PA

• Co-founder

  • Nov 2013 - Nov 2019

  Created and designed a website, newsletter and social channel geared towards parents looking to navigate raising kids in the Philadelphia area. Created and designed a website, newsletter and social channel geared towards parents looking to navigate raising kids in the Philadelphia area.



STARR Restaurants

• United States
• Restaurants
• 500 - 600 Employee

• Director of Special Projects

  • Apr 2010 - May 2011

  In this role created for me, I worked directly with company founder, director of operations and marketing director to refresh existing restaurant programs, create pop-up events (the first in Philadelphia), write trend reports for GMs, corporate employees and chefs, scouting, copy writing and site selection. In this role created for me, I worked directly with company founder, director of operations and marketing director to refresh existing restaurant programs, create pop-up events (the first in Philadelphia), write trend reports for GMs, corporate employees and chefs, scouting, copy writing and site selection.



Philadelphia magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Food & Lifestyle Editor

  • 2004 - 2010



Four Seasons

• Cook

  • 2003 - 2005