Ecommerce Marketing Manager

• Aug 2021 - Present

Ecommerce Marketing Manager

• Jul 2017 - Aug 2021

Reporting to the Senior Manager of Digital Marketing. Responsible for driving sales growth through ecommerce channels through web optimization, content creation and campaign development. Manages content for 5 websites which contain roughly 80,000 SKU’s each. Analyzes customer buying behavior and product life cycles to build corporate campaigns. Analyzes all web performance metrics and campaign results.• Collaborate with multiple stakeholders on strategic planning of quarterly content focuses and messaging to ensure relevant and effective campaigns. • Consistent monitoring of web analytics metrics and campaign performance to increase revenue and drive desired results.• Monitor industry trends and activities to build relevant and timely content that ultimately increases company validation and website revenue.• Collaborate with multiple digital marketing teams to create a consistent campaign experience across multiple channels, improving customer experience.• Optimize existing website content and build new experiences to accommodate customer shopping patterns, ultimately increasing ecommerce revenue.• Communicate with paid media agency to utilize web content for display ads, PPC, SEO, SMA and etail marketing. • Attend annual supplier reviews to analyze sales trends and recommend marketing programs, ultimately building sales and market presence. • Manage Ecommerce Marketing team, including performance reviews, setting priorities, and daily check-ins to ensure team productivity.

Marketing Specialist

• Sep 2014 - Jul 2017

• Attend annual supplier reviews to analyze sales trends and recommend marketing programs, ultimately building sales and market presence. • Provide post-campaign sales analysis to suppliers to determine areas of success and opportunity for future campaigns.• Coordinate annual 1200-page catalog through printing and distribution, including corresponding digital campaign, providing company with their largest revenue driver. • Execute product photo shoot on nearly 200 proprietary products, increasing brand reputation and establishing brand standards.• Carry out propriety product sampling program to 168 sales reps, providing sales collateral and corresponding digital campaign creating large sales push during back to school timeframe.• Analyze web data and online customer behavior to build more effective online presence, ultimately improving customer shopping experience and sales.

Marketing Specialist

• Apr 2012 - Jun 2014

Responsible for driving sales growth through marketing communications support. Coordinates all advertising and promotional activity with distribution. Manages company social media and web presence.• Worked with distributor partners to create promotions which significantly increased sales in specific product lines.• Initiated and developed sales materials such as sell sheets and product catalogs which served as valuable sales tools and enhanced product awareness.• Coordinated all aspects of trade show planning which strengthened presence and support of key distributors.• Executed new product launches which generated increased customer awareness of new product features and benefits.• Launched and managed social media outlets, growing company’s market presence and brand loyalty.• Managed product information on company’s website which ensured customers were current on updated product details. • Facilitated new product photo shoots; provided professional images for promotional materials.• Managed all group purchasing organization bid calendars, deadlines and submissions which created an additional revenue source.

Senior Product Manager

• Jun 2008 - Apr 2012

PROMOTED from Associate Product Manager. Responsible for building product lines through new sources as well as growing current product lines through multiple marketing and promotional outlets.Analyzes sales data to determine areas of success and opportunities to develop sales growth plans. Serves as product knowledge and promotional information hub to sales representatives.• Developed over 30 lines of private label products through sourcing, package design, internal and external product launch and promotion. Achieved a significant increase in revenue and market presence.• Created and managed a new product classification system for over 50,000 SKUs which established a universal system for multiple departments.• Worked with vendor representatives to create motivating and lucrative sales programs which improved sales with specific product lines and consistently achieved goals.• Identified sources for new products which provided customer base with enhanced product selection.• Created, as part of a team, 11 annual marketing publications including content selection, formatting and proofing which served as critical promotional pieces and sales tools.• Facilitated product trainings for sales representatives through classroom and webinar to better serve customer base.

Production Manager

• May 2006 - Feb 2008

PROMOTED from Contract Administrator. Responsible for managing a team of five case managers to ensure timely submission of all client applications and agent contracts to insurance carriers.Duties included formatting and running quarterly production reports. Detailed communication with agents regarding their case status'. Identify problem cases and determine the best course of action to move through underwriting. Conduct weekly team meetings, performance reviews and addressing concerns.