Experience

MBX Systems | Now Part of AHEAD

• United States
• Computer Hardware
• 1 - 100 Employee

• Director of Marketing

  • Mar 2020 - Present



Glare

• Advertising Services

• Marketing Consultant

  • Jan 2019 - Present



RKON

• United States
• IT Services and IT Consulting
• 100 - 200 Employee

• Director of Marketing

  • Jun 2018 - Mar 2020

  RKON's consultants leverage decades of execution experience to help Private Equity organizations seamlessly take on mergers and acquisitions with digital transformation in mind. A significant component of a successful merger, roll-up, consolidation play, or carve-out strategy is the IT plan. Digital transformation projects need to set the stage for the migration of legacy systems quickly, and new platforms must be fully functional from day one. Without a solid IT plan, investments often suffer from costly results that disrupt business goals. ​RKON's extensive, hands-on background in IT integration, transaction advisory, and execution services drives trustworthy, practical advice for the mid-market. We know what our plans cost, and we offer long-term management to make sure they succeed. Let us be the catalyst to your success - hire RKON to ensure tremendous value creation with quiet, high-performing IT.



Global Eagle

• United States
• Airlines and Aviation
• 100 - 200 Employee

• Technical Product Marketing/Head of Connectivity Solutions Marketing

  • Jan 2016 - Jun 2018

  Worked with the marketing team to help weave technical data points for airlines, key product messages into marketing material, sales collateral and externally facing communications including media and PR, events, white papers, and case studies. Analyzed sales numbers and created dashboards to track critical metrics within Salesforce.com. Forecasted and tracked essential metrics to help up-sell and cross-sell opportunities. Created proposals and worked on RFP’s with the sales team. Worked with the product teams and crucial internal stakeholders to develop positioning and messaging framework, value proposition, business benefits and proof points for the connectivity and operations solutions products and services. Identified new airline prospects and nurtured sales pipeline through Salesforce.com. Developed necessary marketing collateral and sales material including data sheets, product overviews, battle cards, product specifications, white papers, slides, etc. Managed client relationships with crucial connectivity customers. Worked with key customers to improve the connected experience of their customers while in-flight. Developed and drove competitive analysis for competing connectivity and operations solutions products and services. Wrote/ edited/ reviewed whitepapers, case studies, articles, releases, customer evidence, and product marketing material to accurately reflect technical attributes, value propositions and differentiation of connectivity and operations solutions. Ensured the sales team and account management teams were educated on products and had marketing assets to represent these products in the field to customers, potential customers, and partners. Provided technical marketing support as needed for calls, meetings, interviews, and events for connectivity and operations solutions.



Universal Gaming Group

• United States
• Entertainment Providers
• 1 - 100 Employee

• Director of Marketing

  • Aug 2015 - Jan 2016

  Define the appropriate marketing organization for the company’s maturity/size. Strategic planning including corporate positioning, market and competitive analysis, customer segment selection and penetration plans, and related product positioning. Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis. Define and direct marketing programs for demand creation, lead generation and interface with Vice President of Sales for lead tracking and management. Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support. Work with the Executive Team members to identify and develop strategic alliances, and close/grow major customer accounts. Develop and manage the Company’s entire marketing budget. Oversee and guide marketing dollars to help build pipeline and facilitate the sales engagement. Develop and track metrics and success criteria for all marketing programs and activities. Act as a spokesperson for the company with press and analysts and at industry events. Lead the Marketing Committee to ensure senior management alignment across functions. Be the consumer advocate in all strategic discussion. Lead and build alignment to a social media strategy. Develop the organization’s capabilities to manage, and oversee execution. Proven record of developing and implementing website design and social media campaign Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example. Ability to work collaboratively with colleagues and staff to create a results-driven, team oriented environment.



Pexco

• United States
• Plastics Manufacturing
• 100 - 200 Employee

• Corporate Marketing Manager

  • Jan 2012 - Aug 2015

  Specific responsibilities include management of brand marketing communication; generating customer research and nurturing leads; guiding new business development; coordinating pipeline communications and reporting; while partnering with business and functional resources to help ensure that the current marketing and brand management strategies are executed upon consistently.Marketing Communication – Develop and execute upon the communications strategy within Business Development for the business; coordinate and handle communication efforts for advertising, promotions, collateral (data sheets, brochures), media, trade event/show management, sales tool kits, and website.Marketing Campaigns & Lead Generation – Assist with and implement, maintain, manage, and execute upon corporate marketing campaigns. Develop and work a marketing automation roadmap – a lead nurturing, flow, conversion, and scoring process. Work to segment and leverage the marketing database for greater campaign efficiency and effectiveness.Business Development – Assist the development of new market opportunities via lead generation portals and evaluate requirements to current and potential capabilities. Work with and provide guidance to the sales team. Business Data Analysis – Manage customer research and customer feedback. Ensure that market information from a wide variety of sources is assimilated into a coherent accurate synopsis of the situation, responding with appropriate communications. Assist with primary/secondary research and analysis to support new business planning. Coordinate quarterly Market Chatter documentation and preparation for quarterly report.Planning – Participate on the strategic plan process and annual marcom budget plan development.Events – Attend industry events / conferences / shows and customer meetings as necessary. Help expand and manage trade organization and event activities – selection, planning and follow up.

• Marketing Project Manager

  • Jun 2009 - Jan 2012

  Responsible for product launches including quoting, die development from start to finish, APQP meetings, communication with the customer, and follow up. Led up to a team of 6 to determine packaging, positioning, pricing, sales forecasts and promotional aspects for successful new product launches for retailers. Participated in 3 Kaizen events which resulted in more efficient processes with quoting, team communication, and software implementation. Completed the Management Development Program I and Program 2. Managed all quotations through Salesforce.com.Assigned tasks to associates, staffed projects, tracked progress and updated managers, partners and clients as necessary. Created and executed projects, including new product introductions and existing product development. Worked with engineering department to launch first-to-market products. Created solutions in the areas of inventory, sales reporting, distribution and product upgrades that led to system improvements and streamlined processes. Worked closely with company executives to identify new business opportunities and routinely participated in the sales process. Managed projects and served as primary liaison between client and multiple internal groups to ensure clarity of goals and quality and adherence to deadlines. Trained 20+ employees on Salesforce.com. Developed new RFQ form within Excel in order to increase details for new projects and improve efficiency.Handled all new quotes and existing product quotes.Was responsible for all communication with marketing firm for advertising expenditures and ideas for new product launches. Managed all bid opportunities with customers which included, pricing guidelines, communications, expectations, and deadlines. Coordinated all new projects with a team that included engineers, quality, customer service, and our production team.



Robert Half

• United States
• Staffing and Recruiting
• 700 & Above Employee

• Staffing Manager

  • Jun 2006 - Jun 2009

  Identified prospective customers using lead generating methods and performing an average of 60 cold calls per day. Participated in various incentive programs and contests designed to support achievement of production goals. Identified and qualified customer needs, developed sales strategies, negotiated and closed profitable projects with a 85% success rate. Consistently hit and exceeded sales goals by 20%. Built strong client relationships and provided high value-adding services. Planned and executed national sales department improvements, updating the company's approach to marketing, cost analysis, presentations and territory establishment. Planned and led training sessions to promote sales team professional development and sales goal reinforcement. Responsible for implementing all business-building and relationship-building expectations with uniquely assigned accounts and customers. Consistently met and exceeded department expectations for productivity and accuracy levels. Organized company files and creating support system to decrease workload and increase productivity of account managers.