Ashley Nickerson

Sales Professional at Britton Homes Texas
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Contact Information
us****@****om
(386) 825-5501
Location
Dallas, Texas, United States, US

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Experience

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Sales Professional
      • Sep 2017 - Present

      Celina, Texas As a part of the Perry Homes family, Britton Homes is backed by a 50 year legacy of unsurpassed quality in the home building industry. Each of our designs exude versatility and artistry, and include a wealth of delightful amenities tailored to evolving families.

    • United States
    • Construction
    • New Home Sales Consultant
      • Feb 2015 - Aug 2017

      Dallas/Fort Worth Area • Consistently achieves company sales goals in a very challenging and competitive market by utilizing and implementing creative sales ideas to promote traffic when without a model for over a year and now when model location and visibility are less than ideal • Responsible for the profitability of quality and quantity of sales contracts in new home subdivisions ranging in price from 450K-800K • Oversees all aspects of new home sales community, business development, realtor relations, and… Show more • Consistently achieves company sales goals in a very challenging and competitive market by utilizing and implementing creative sales ideas to promote traffic when without a model for over a year and now when model location and visibility are less than ideal • Responsible for the profitability of quality and quantity of sales contracts in new home subdivisions ranging in price from 450K-800K • Oversees all aspects of new home sales community, business development, realtor relations, and guidance of buyers through contract, loan financing, design selections and custom design changes, construction process, and closing • Researches market dynamics, implements marketing promotions, manages build and sales schedules, and supports construction team • Tracks and analyzes competition in surrounding communities regarding product, pricing, features and inventory • Consistently maintains a detailed lead management system for prospects, referrals, and realtors • Handles challenges and concerns by employing excellent listening and problem solving skills while identifying root cause and providing unique customer solutions • Expands company presence throughout the community utilizing business development strategies • Designs all in-house and outside marketing collateral for community • Serves as in-house interior designer for all current and future models Show less

    • Architecture and Planning
    • 100 - 200 Employee
    • Executive Sales Assistant/Business Development
      • Dec 2014 - Feb 2015

      Dallas/Fort Worth Area • Initiated and scheduled appointments for both CEO and President with key decision makers at companies listed on highly targeted prospect list • Created product portfolio presentations for potential new accounts

    • United States
    • Printing Services
    • 1 - 100 Employee
    • Business Development Manager/Sales and Marketing
      • Jan 2013 - Jul 2014

      Dallas/Fort Worth Area • Achieved 120% of quota first two quarters of 2014 • Finished fiscal year 2013 at 120% of quota • Attained an overall closing ratio of 80% on presentations to key decision makers • Revitalized over 67% of lost accounts creating record revenues within each client as a new sales consultant. • Used strategic selling process with a consultative sales style to identify market opportunities, establish product evaluations, and drive sales • Coordinated and integrated the… Show more • Achieved 120% of quota first two quarters of 2014 • Finished fiscal year 2013 at 120% of quota • Attained an overall closing ratio of 80% on presentations to key decision makers • Revitalized over 67% of lost accounts creating record revenues within each client as a new sales consultant. • Used strategic selling process with a consultative sales style to identify market opportunities, establish product evaluations, and drive sales • Coordinated and integrated the collective efforts of cross functional teams such as product management, supply management, sales and operations. • Worked trade shows and attended industry conventions to develop leads for new product line • Managed budget forecasting, goal setting and performance reporting for all accounts • Optimized current revenue streams by networking for additional business prospects with established clients • Developed innovative business plans and sales strategies for vertical markets • Represented company by participating and volunteering at multiple charity events, served on the ambassador committee with the Irving Chamber of Commerce and on various committees with local organizations Show less

    • Private Dining Coordinator
      • Jul 2009 - Jan 2013

      Dallas, TX • Produced in excess of $4,875,000 in company revenue • Consistently ranked in the top 3 producers for private dining sales nationwide • Increased revenue by creating and implementing lead generation strategies by utilizing contact database daily to build and maintain customers, networking with guests to maximize leads and referrals, and maintaining relationships with previous hosts • Built sales forecasts and schedules to reflect desired productivity targets… Show more • Produced in excess of $4,875,000 in company revenue • Consistently ranked in the top 3 producers for private dining sales nationwide • Increased revenue by creating and implementing lead generation strategies by utilizing contact database daily to build and maintain customers, networking with guests to maximize leads and referrals, and maintaining relationships with previous hosts • Built sales forecasts and schedules to reflect desired productivity targets • Established customer loyalty by delivering service excellence through each customer experience from conception to completion • Collaborated with local hotels, businesses, and destination management companies to maximize sales • Utilized networking opportunities to create successful, on-going business relationships • Participated in the Taste of NFL, the Cote du Coeur, and the Cattle Barron's Ball annual fundraising events Show less

    • New Home Sales Consultant
      • 2005 - 2008

      Dallas/Fort Worth Area • Produced in excess of $17,300,000 in company revenue during tenure • Consistently ranked in the top 5% of sales force in revenue production • Successfully marketed and sold new homes for the largest privately owned, U.S.homebuilder with homes ranging in price from $350K-$600K • Recipient of 100% Customer Satisfaction scores consistently every month • Organized grand openings, realtor luncheons/tours, neighborhood events, and homeowners association meetings to generate… Show more • Produced in excess of $17,300,000 in company revenue during tenure • Consistently ranked in the top 5% of sales force in revenue production • Successfully marketed and sold new homes for the largest privately owned, U.S.homebuilder with homes ranging in price from $350K-$600K • Recipient of 100% Customer Satisfaction scores consistently every month • Organized grand openings, realtor luncheons/tours, neighborhood events, and homeowners association meetings to generate lead flow • Incorporated trust selling techniques into sales presentation to engage and close prospective buyers • Facilitated contract negotiations with prospective buyers, realtors and management • Prepared and implemented annual marketing plans to increase neighborhood traffic and net sales • Trained and recruited new sales associates/sales assistants • Conducted marketing presentations at local realtor offices and associations. Show less

    • United States
    • Construction
    • 200 - 300 Employee
    • New Home Sales Consultant
      • 2003 - 2005

      Dallas/Fort Worth Area • Generated in excess of $15,800,000 in company revenue during tenure • Consistently received 100% Customer Satisfaction award for 24 straight months • Recipient of Salesperson of the Month Award 8 times • Successfully marketed and sold new homes for largest privately owned local homebuilder with homes ranging in price from $250K-$500K • Tracked and analyzed competition in surrounding subdivisions regarding product, pricing and inventory • Developed, qualified, and… Show more • Generated in excess of $15,800,000 in company revenue during tenure • Consistently received 100% Customer Satisfaction award for 24 straight months • Recipient of Salesperson of the Month Award 8 times • Successfully marketed and sold new homes for largest privately owned local homebuilder with homes ranging in price from $250K-$500K • Tracked and analyzed competition in surrounding subdivisions regarding product, pricing and inventory • Developed, qualified, and converted leads from walk-in, phone, internet, and referral sources • Maintained a detailed lead management system for prospects, referrals, and realtors • Facilitated financing options for homebuyers • Collaborated with local real estate firms to maximize sales • Designed custom floor plans and architectural draft elements • Specifically hired on to develop and implement comprehensive sales and marketing strategy to increase sales in soft market situation • Set records in initial referral and repeat sales through unique quality customer service • Educated homeowners in new construction on a multitude of products for the exterior and interior of the home Show less

Education

  • The University of Texas at Dallas
    BA, Psychology & Human Development
  • Cooper Aerobics Center of Dallas
    Certified Personal Trainer & Aerobics Instructor

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