Experience

wldfyr

• United States
• Marketing Services
• 1 - 100 Employee

• Principal + Brand Strategist

  • Jan 2011 - Present

  Wldfyr grew out of a passion for design and giving back to the local community. Owner and Brand Specialist Ashley Muir began her career designing typefaces internationally and contributed her skills to custom typeface designs for brands such as Giant Bikes, Merrell Shoes, Disney & Microsoft while contributing to the creation of nearly 30 typefaces. In 2012 Muir was the youngest member appointed to the board of Sisters U®, a local non-profit organization. With a mission to provide education and resources to women that empowers them to giveback to their local communities, and live their lives with purpose, Muir’s branding capabilities allowed Sisters U® to more than double their size of their membership in two short years. Her success moved her to launch the branding agency Wldfyr in 2013 and has since contributed to the development and navigation of over 50 brands nationwide.



intelativity

• United States
• Graphic Design

• Principal, Brand Strategist

  • May 2012 - Jan 2023

  Highly motivated creative group that specializes in developing individualized creative solutions to achieve protein packed customer loyalty. Through design and art direction intelativity creates high-impact visual communication (i.e. websites, print collateral, corporate branding) to build the fan base you deserve. Highly motivated creative group that specializes in developing individualized creative solutions to achieve protein packed customer loyalty. Through design and art direction intelativity creates high-impact visual communication (i.e. websites, print collateral, corporate branding) to build the fan base you deserve.



Emerge Pennsylvania

• Board Member, Communications Committee Chair

  • Oct 2015 - Jan 2021



Sisters U

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Director of Marketing & Design

  • Jan 2013 - Sep 2015

  As Bucks County’s fastest growing women’s organization, Sisters U® empowers women to build a strong local network confident in its ability to work together to create a sustainable community. We provide educational programs, volunteer opportunities, and local resources that create a unique gregarious environment that builds positive relationships and serves as a powerful catalyst for change. Our mission is to empower every woman to cultivate her own innate skills and natural talents, and to live her life with purpose.



Karen Chellew for PA

• Campaign Manager

  • Jul 2014 - Nov 2014

  Candidate for Sate Representative Karen Chellew, during a historic Gubernatorial race, ran an equally impressive race to represent PA House District 145. Together we were able to raise general political awareness and engage over 100 volunteers to help dissolve partisan politics at the local level. Our mission is to build a community that could stand united to change the way Harrisburg does business. Candidate for Sate Representative Karen Chellew, during a historic Gubernatorial race, ran an equally impressive race to represent PA House District 145. Together we were able to raise general political awareness and engage over 100 volunteers to help dissolve partisan politics at the local level. Our mission is to build a community that could stand united to change the way Harrisburg does business.



International TypeFounders

• Type Designer, Lead Graphic Designer

  • Jan 2005 - Jul 2011

  International Type Founders is a global typeface design company that focuses on revitalizing the work of Quality Typeface Designs from makers like Ludlow and Usherwood, among others, with precision and integrity in full pro digital form. This includes the creation of letterform variations and ligatures. Some of the typefaces I contributed to producing include, but are not limited to Creighton, Megaphone, Ronsard, Harry, and Badger. I was also responsible for all the digital and printed graphics, updating the product databases and importing all the original artwork.