Experience

Capital Area United Way - Baton Rouge

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Senior Director of Communications and Marketing

  • Jun 2022 - Present

• Director of Communications and Marketing

  • Jul 2021 - Jun 2022

• Senior Resource Development and Marketing Manager

  • Mar 2018 - Jun 2021

  Marketing and Communications:- work with VP to implement overall marketing and communications strategy for organization- serve as direct marketing lead for production of materials (print, digital, etc)- manager website, social media and other digital communication including content and trackingEvent Management:- collaborate with staff to create and execute CAUW events including Jambalaya Jam, Annual Meeting and Power of 9- assist with overall sponsorship strategy for organziationResource Development:- work closely with Resource Development and Marketing staff to nurture relationship with donors- manage a portfolio of corporate/individual accounts- work with cultivating and stewarding high potential corporate and individual donors Show less

• Marketing and Special Events Manager

  • Feb 2015 - Jun 2018

  Implement market-based communication and marketing strategies to positively influence public behavior and attitudes as they relate to United Way. - Participates in the execution of the communications and marketing plan- Responsible for the production of the following United Way events: Jambalaya Jam, Power of 9 Honors, Corporate and Community Leaders Breakfast and Annual Meeting. Assist other departments with special events. - Assists in maintaining, updating and expanding the United Way website, social networking efforts, and e-communications.- assist with designs various marketing materials in house and is able to work with outsourced designers as needed.- Assist with development of organizational brand guidelines in coordination with United Way Worldwide standards.- Works with other departments to coordinate and execute our donor thank-you process.- Maintains the file management of all digital media, logos, fonts, QR codes, and imagery.- Assists distribution of communication pieces (press releases, advisories, e-communications, etc.) as directed.- Participate in cross-functional activities in support of organizational goals.- Works with a committee of volunteers, who assist in our annual Jambalaya Jam fundraiser.- Maintains all records, contracts and file management as it relates to United Way events. Show less

• Communications and Marketing Manager

  • Jul 2012 - Feb 2015

  Implement market-based communication and marketing strategies to positively influence public behavior and attitudes as they relate to United Way. This is done by: - participating in the execution of the Communications and Marketing plan- UW events: Jambalaya Jam, Annual Meeting, and Power of 9 Honors - production and copywriting of collateral pieces- participate in cross-functional activities in support of organizational goals



Redemptorist High School

• Advancement Office - Media and Communications Coordinator

  • Aug 2011 - Jul 2012

• Development and Alumni Office

  • Dec 2007 - Aug 2011

• Alumni Assistant

  • Aug 2003 - Dec 2007