Experience

Commons

• Romania
• Hospitality
• 1 - 100 Employee

• Senior Manager of Communications and Events at Commons

  • ‏سبتمبر 2021 - - الحالي

  Commons is a natural based wellness brand committed to helping people feel their best. By offering products, education, and a community of coaches, we help people get the most out of each and every day. Founded by industry veterans with nearly a decade of experience in navigating cannabis and hemp challenges, it's out mission to get the best and safest products to you in the safest way. Backed by a community of advocates, educators and medical advisors, Commons CBD products are developed to help people feel healthier and happier so we can all imagine better days ahead.* Developed and oversaw a system for monitoring and communicating to consultants their progress toward recognition and incentive awards; oversaw fulfillment of all rewards.• Oversaw field and consumer Communications. Strategized and produced all training and educational resources for the Field Sales team to support company initiatives and drive sales. • Measured and maximized ROI of incentive and recognition programs and achieved economies of scale as the company grew.• Drove sales incentive and recognition strategy through 2022 using forecasts from the Field Sales team. Built incentive earnings and events calendar, selecting spaces based on marketability and budget efficiency, while allowing for growth and mitigating risk.• Manage relationship with Influencer Agency, Octoly. Partnered with high-potential micro-Influencers for giveaways, product launches, and sales initiatives.



New Avon

• India
• Appliances, Electrical, and Electronics Manufacturing

• Communications Manager

  • ‏يوليو 2018 - ‏نوفمبر 2021

  Planned, and produced 10 annual national sales events and Avon’s yearly Convention programs crucial to the growth of a billion-dollar direct-selling skincare company. Led a team of 5.* Planned and co-hosted Avon’s National Conference for 7,500 people both virtually and in person during COVID. Brought a live shopping element, LoveLisa to Convention.• Launched 10 National Summer Sip and Shop events for the first time with a live shopping element on LoveLisa. • Engaged all attendees through a multi-tiered, multi-dimensional, and highly detailed on-site Avon experience, including community building, and ROI-driven sales opportunities.• Measured and maximized ROI of incentives, sales initiatives, and Learning and Development Events. • Project managed and strategically executed company initiatives while seamlessly working with cross-functional partners to meet deadlines and achieve company goals. • Led sales-driving initiatives and behaviors to modernize Avon’s brand image.



nOir Jewelry

• United States
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Communications Manager

  • ‏يناير 2014 - ‏يوليو 2018

  I grew from a Production Manager to a Communications Manager running social media, Public Relations, and media outreach as well as events. • Planned and executed social media campaigns, web-related content as well as influencer partnerships.• Hosted Tranoi, an International Fashion Trade Show held in Paris, France.• Spearheaded partnership for nOir and FBA Amazon.• Land nOir in major publications after years of being out of the spotlight for magazines such as Oprah Magazine, Cosmopolitan, Refinery 29 and CR Fashion Book.• Managed a team of six who grew our eCommerce business from 1 million a year to 6 million per year.• Land nOir in major publications after years of being out of the spotlight for magazines such as Oprah Magazine, Cosmopolitan, Refinery 29 and CR Fashion Book.



International Inspirations, LUX Accessories, nOir Jewelry

• Production Manager

  • ‏ديسمبر 2012 - ‏يناير 2014

  Senior Production Manager• Spearhead design and production from start to finish with the top 10 most profitable accounts. • Curate showrooms for market presentations based on trend forecasting and trend knowledge. • Traveled to China to review production and source new product in the markets twice a year. Senior Production Manager• Spearhead design and production from start to finish with the top 10 most profitable accounts. • Curate showrooms for market presentations based on trend forecasting and trend knowledge. • Traveled to China to review production and source new product in the markets twice a year.



Stuart Weitzman

• United States
• Retail
• 300 - 400 Employee

• Sales Coordinator

  • ‏سبتمبر 2009 - ‏ديسمبر 2012