Experience

Idea Grove

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Manager

  • May 2021 - Present



Trident Restaurant Group

• Director of Marketing

  • Jul 2020 - Apr 2021

  - Responsible for all marketing efforts for Trident Restaurant Group and its concepts, including the development of key messaging and brand guidelines - Execute PR & social media strategies to generate brand awareness and increase sales - Oversee creation and delivery of press materials to local, regional/trade and national media - Lead all areas of content creation and production across all media platforms- Gather and analyze customer insight to enrich all external perceptions of the company - Collaborate with internal Sales Director, identifying & overseeing strategic partnerships - Proactively report on marketing initiatives & milestones with owners/stakeholders- Ability to prepare and adhere to budgets



bread & Butter

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Executive

  • Nov 2018 - Mar 2020

  - Act as a client lead on a minimum of seven accounts, while managing an Assistant Account Executive on public relations efforts - Maintain proactive communication with client to assess satisfaction, answering the needs of the client on a daily basis- Develop and oversee media/communication strategies in alignment with client objectives, identifying and resolving strategies when no longer working or applicable - Sustain strong relationships with high-level media contacts, while building relationships with new media outlets and its editorial staff - Create distinctive pitches to secure print, online and broadcast media coverage for client - Oversee the creation of communication plans and all written materials for client - Adept in event management including press conferences, opening and promotional events- Retain extensive knowledge of current news/trends that relates to the hospitality industry- Consistently seek out new business opportunities on behalf of Bread & Butter, attending new business meetings and contributing to the proposal process

• Account Executive

  • Mar 2017 - Nov 2018

  - Acted as a client lead on a minimum of five accounts in the food & beverage industry - Provided regular and proactive communication with client to ensure satisfaction - Established and maintained relationships with media contacts important to client - Secured local & regional speaking and event opportunities for client - Wrote effective pitches to secure media coverage that meet client objectives- Created comprehensive communication plans, weekly reports and press kits- Crafted written materials such as media advisories, press releases and event briefs - Developed promotions to increase business for individual clients - Staffed television shoots, openings and promotional events



The Power Group

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Oct 2016 - Mar 2017

  - Managed public relations and social media relations for clients in the food & beverage, nonprofit and professional service industries - Consistently kept client abreast of campaign strategies, progress and results- Provided media training in advance of interviews - Managed grand opening celebrations and ribbon-cutting ceremonies - Created written materials such as monthly reports, contributed content, media alerts, call sheets and social media content - Regularly attended networking events to further enhance industry knowledge - Experience with crisis communications and coordinating a media sponsorship

• Account Coordinator

  • Sep 2015 - Oct 2016

  - Assisted with client media relations and event planning initiatives - Attended client meetings and developed rapport with client- Developed detailed media lists and maintained accuracy of editorial calendars- Crafted written materials such publicity recaps, blog posts and media alerts- Conducted research and summarized findings for team

• Public Relations Intern

  • May 2015 - Aug 2015

  - Collaborated with team to deliver on clients’ campaign objectives - Created written materials such as blog posts, media advisories and social media content - Conducted research and summarized findings for team - Developed and maintained media lists - Compiled monthly coverage reports and work summaries



The University of Texas at Austin

• United States
• Higher Education
• 700 & Above Employee

• Graduate Research Assistant

  • Sep 2014 - Dec 2014

  - Conducted historical research and literary updates for a Clinical Professor- Coordinated with librarians at the Dolph Brisco Center for American History archiving and retrieving research materials- Mentored two undergraduate research assistants

• Teaching Assistant

  • Aug 2013 - Dec 2014

  J335F (Magazine Writing and Production), Fall 2014- Assisted the professor in lecture classes - Facilitated weekly lab seminars that taught students the elements of magazine writing and production- Managed grade reports for students - Provided one-on-one assistance for students380W (Writing and Reporting), Fall 2014- Facilitated weekly seminars that introduced students to the practice and elements of journalistic writing and reporting- Coordinated guest speakers- Informed students of on and off-campus events- Provided one-on-one assistance for students J302F (Digital Storytelling Basics), Spring 2014- Facilitated weekly lab seminars that introduce students to the fundamentals of HTML, Content Management Systems, Photoshop, Audacity and Final Cut Pro- Collaborated with graduate students and supervisors to plan assignments and set goals regarding students’ comprehension of the course material- Managed grade reports for students- Provided one-on-one assistance for students- Performed various clerical duties such as documenting, photocopying and data entry UGS303 (Freedom: Philosophy, History, & Law), Fall 2013- Facilitated weekly discussion sections that strengthened oral, written and critical-reasoning skills for students- Collaborated with graduate students and a supervisor to plan assignments and set goals regarding students’ comprehension of the course material - Earned a teaching certificate in first-year interdisciplinary instruction- Performed various clerical duties such as photocopying and data entry



Burnett Specialists

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Temporary/Contract Employee

  • May 2014 - Jul 2014

  - Answered telephones and transferred calls to appropriate staff members- Interacted with organizational staff, executives, clients, vendors and visitors on a daily basis- Performed various clerical duties such as documenting, photocopying, faxing and mailing- Transcribed and edited an audit report. - Answered telephones and transferred calls to appropriate staff members- Interacted with organizational staff, executives, clients, vendors and visitors on a daily basis- Performed various clerical duties such as documenting, photocopying, faxing and mailing- Transcribed and edited an audit report.



Builders Association

• Communication Intern

  • Jan 2013 - May 2013

  - Coordinated public relations, social media and marketing campaigns - Conducted interviews, wrote hard-news articles and co-designed the layout for the annual magazine, quarterly newsletter and weekly email - Updated the website with events, membership enrollment and graphics- Designed promotional materials- Aided other colleagues during company-sponsored events by organizing event materials, recording attendance and assisting attendees - Coordinated public relations, social media and marketing campaigns - Conducted interviews, wrote hard-news articles and co-designed the layout for the annual magazine, quarterly newsletter and weekly email - Updated the website with events, membership enrollment and graphics- Designed promotional materials- Aided other colleagues during company-sponsored events by organizing event materials, recording attendance and assisting attendees



Access Living

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Communication Intern

  • Jan 2012 - May 2012

  - Coordinated public relations campaigns- Conducted interviews, wrote feature pieces on members of the disability community and designed the layout for the monthly newsletter- Regularly attended and participated in department meetings covering topic and tasks such as submitting press releases, drafting letters to the editor and sponsorship letters- Researched the history and current societal implications of the Disability Rights Movement- Edited and captioned videos for the annual Gala