Experience

Feast Agency
• United States
• Advertising Services
• 1 - 100 Employee
• Vice President, Accounts and Operations

  • Feb 2022 - Present


Doner CX

• United States
• Advertising Services
• 1 - 100 Employee

• VP, Group Account Director

  • Jul 2019 - Jan 2022

  Promoted to streamline account management through Doner’s 2019 acquisition of Source. Lead marketing operations, including budgeting, staffing, and development performance-based marketing and conversion strategy for clients from concept through execution. Guide bespoke teams to execute marketing strategy and activation for CPG, financial and pharmaceutical clients. ✰ Increased sales by 62% and unaided brand awareness by 4% for oral care CPG client through insight-driven marketing strategy and influencer marketing. ✰ Delivered updated web strategy and experience for grocery client, driving 83% site traffic increase, 70% increase in new users and 100%+ engagement increase (pages/session).✰ Collaborated with influencer partner agency and internal stakeholders to deliver authentic content to 1M+ people with 12% engagement rate and 96% positive sentiment rate. ✰ Introduced new business incentive program that led to relationship-building for client retention at double industry standard and increased team retention. ✰ Adjusted team infrastructure, aligned staffing for profitability and improved skill sets and efficiency, enabling 100% client retention during COVID. Show less

• VP, Account Director

  • Oct 2017 - Jul 2019

  Oversaw marketing strategy and campaign planning. Nurtured relationships with key clients and ensured growth through performance marketing. Set and measured metrics for marketing efforts. Led teams of 6 and oversaw team finances.



Source, a CxM agency

• United States
• Advertising Services

• Account Director

  • 2014 - 2017

  Developed marketing strategy, concepts and proposals for clients and oversaw creative development and execution to deliver value. ✰ Updated branding and messaging for non-profit campaign, delivering 12% increase in mid-tier donations YOY. ✰ Launched brand awareness campaign for insurance client that drove 3% lift in unaided brand awareness.

• Account Manager

  • 2010 - 2014

  Partnered with clients to execute performance marketing initiatives. Ideated strategy to build brand connection with consumers and communicated results.



Engage121

• United States
• Advertising Services
• 1 - 100 Employee

• Director, Client Services

  • 2010 - 2010

  Supported 10+ multi-location clients to govern and manage branding and social media content delivery through proprietary social media management software. Collaborated to build marketing strategy for clients. ✰ Crafted and instituted client training program and collateral that reduced customer support calls by 5%. Supported 10+ multi-location clients to govern and manage branding and social media content delivery through proprietary social media management software. Collaborated to build marketing strategy for clients. ✰ Crafted and instituted client training program and collateral that reduced customer support calls by 5%.



Affinion Group

• United States
• Advertising Services
• 400 - 500 Employee

• Director

  • 2008 - 2010

  Developed and managed execution and growth of comprehensive membership club marketing plans for key clients. Directed development of campaign analyses, annual budget metrics, monthly client forecasts and strategic marketing plans. Managed two direct reports.

• Senior Client Manager

  • 2007 - 2008

  Effectively managed multi-channel marketing initiatives for over 15 clients. Managed one direct report.

• Client Manager

  • 2006 - 2007

  Coordinated the marketing campaign process from plan development through execution for key clients, including preparing and presenting campaign results. Acted as primary client liaison by trafficking campaign creative, resolving escalated client issues and troubleshooting technical problems. Managed one direct report.

• Client Manager, Trilegiant Internet Group

  • 2003 - 2005

  Launched digital marketing capabilities within incubator team. Established, built and maintained crucial online client relationships. ✰ Initiated 30 new client integrations and tripled company’s digital marketing subscription base from 300K to 1M members. Launched digital marketing capabilities within incubator team. Established, built and maintained crucial online client relationships. ✰ Initiated 30 new client integrations and tripled company’s digital marketing subscription base from 300K to 1M members.