Ashley Lloyd Spanton

Executive Assistant / Committee Coordinator at North American Broadcasters Association
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Toronto Area, Canada, CA

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Experience

    • Canada
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Executive Assistant / Committee Coordinator
      • Sep 2016 - Present

      Providing direct support to the Director-General, as well as the Administration Director and the Senior Committees Coordinator. NABA and the WBU act as the Secretariats for our Board of Directors and our members in North America and Worldwide. My unique responsibilities extend beyond the intimacy of the Executive Assistant position to provide full support to our committees in their regular efforts to provide best practices and standards for the broadcast industry.Key Contributions:-Manage internal communications including media releases, industry papers, committee reports, meeting minutes, articles, presentations, web content and graphics.-Manage NABA's Cybersecurity Sub-Committee and News Committee, including scheduling and supporting meetings, editing and distributing industry papers, taking meeting minutes.-Manage schedules, arrange travel, process expenses, and coordinate meetings, along with everyday office and administrative duties.-Provide on-site and remote support for annual forums and committee meetings including event planning, managing RSVPs and creating conference materials.-Point of contact for senior level professionals from our Board of Directors, member companies, the media and the general public.-Update and maintain NABA and WBU websites and manage content for social media accounts. -Manage yearly membership renewals and fees, process incoming invoices and sponsorships.

    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior Publicist
      • Aug 2006 - Aug 2016

      Senior Publicist reporting directly to the President. I began as a Junior Publicist and grew with the company into a senior position, where I developed a strong and trustworthy hand in all business responsibilities, giving me a unique and fundamental understanding of all aspects of how a business operates. Key Contributions:-Pitched and secured coverage within major national media outlets. Acquired and maintained national media contacts with a specific focus in lifestyle, fashion, beauty and events.-Planned and executed client events and handled on-site media.-Created and distributed written communications materials including: press releases, product descriptions, magazine articles, blog content, social media content, graphics and proposals.- Provided direct administrative support to the President, including managing schedules, meetings, client billings, and general office management responsibilities including supervising summer interns.

    • Cameroon
    • Media and Telecommunications
    • 1 - 100 Employee
    • Junior Publicist (Contract)
      • May 2005 - Nov 2005

      I entered the workforce immediately after graduating from the Durham College Public Relations program with an internship at Global Television that grew into an extended contract. Key Contributions:-Handled Canadian media requests for the show Rock Star: INXS, covering the leave of the on-staff publicist.-Wrote press releases and internal memos.-Compiled and distributed press clippings.-Handled viewer relations calls and emails, as well as charity requests. I entered the workforce immediately after graduating from the Durham College Public Relations program with an internship at Global Television that grew into an extended contract. Key Contributions:-Handled Canadian media requests for the show Rock Star: INXS, covering the leave of the on-staff publicist.-Wrote press releases and internal memos.-Compiled and distributed press clippings.-Handled viewer relations calls and emails, as well as charity requests.

Education

  • Durham College
    Public Relations, Public Relations, Advertising, and Applied Communication
    2003 - 2005

Community

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