Marketing & Events Director

• Feb 2010 - Present

Oversee all marketing efforts and implement new ideas to strengthen and increase brand awareness over multiple platforms including Internet, events, and print. ● Organize, plan, and oversee promotional events resulting in an increase in new patients. Within the first month of working full time, new patients quadrupled and continued to present date ● Create, write, and orchestrate all mailers, promotional materials and outreach to the public resulting in an increase in new patients ● Strengthened Inbound Marketing strategies through implementing the use of HubSpot for landing pages, creation of forms, calls-to-action, blogging, and maintaining contacts/leads ● Create, integrate, and maintain social media marketing strategy through platforms: Facebook, Twitter, Google+, LinkedIn, Instagram, and YouTube ● Collaborate with the website host company to oversee the development and create copy for the re-design of the company website ● Build and nurture relationships for the company by attending networking and local chamber events to promote the company for future opportunities ● Secure positions in events such as health fairs, community events, charity events, health lectures, and expos ● Manage staff and massage therapists for events ● Analyze all events that the company participates in and report back all numbers such as expenses and new patients acquired Show less

Junior Account Manager & Public Relations Intern

• Sep 2008 - Dec 2009

JUNIOR ACCOUNT MANAGER Worked directly with clients on a daily basis to create and maintain their social media and networking. Wrote press releases, memos, and media advisories. Responsible for a myriad of tasks including: press clipping reports, building media lists, trade media follow up and planning and assisting at special events. ● Wrote press materials for the Northern New Jersey and Rockland County's chapter of JDRF including press releases, memos, and media advisories for fundraising walks, school walks, the 7th Annual Dream Gala, and the announcement of the New Board of Directors for 2009 ● Secured TV talk show placements on My9's "Real Talk" promoting client JDRF's Northern New Jersey and Rockland County chapter's fundraising walks and the 7th Annual Dream Gala ● Assisted in the planning of client Bossa Nova Robotics company's launch in Pittsburgh, PA in July 2009. Scheduled and booked all journalists transportation and flights and worked with the caterer in supplying breakfast and lunch throughout the day PUBLIC RELATIONS INTERN ● Worked directly with one of the agency's account teams ● Responsible for a number of tasks including, but not limited to: press clipping reports, building media lists, trade media follow up, preparation of mailings, assisting at special events, and writing press releases and memos Show less

Physical Therapy Aide

• Jun 2008 - Aug 2008

Halfway House Snack Stand and Beverage Cart Attendant

• May 2007 - Aug 2007

Brand Rep and Impact

• Nov 2005 - Jan 2007

Brand Rep & Impact

• Nov 2005 - Jan 2007

Camp Counselor

• Jul 2001 - Aug 2006