Experience

Health Connective

• United States
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • Dec 2021 - Present

• Marketing Coordinator

  • Aug 2013 - Aug 2022

  Content Writing: I wrote articles with optimized titles for orthopedic practice websites targeting specific keyword phrases that would be useful to search engines as well as patients. I have also written web content for large medical device companies, both in a direct-to-patient marketing capacity and for B2B marketing purposes.Proficiency with Google Analytics: I used advanced filters at the profile level for more accurate reporting, segmentation in Analytics for more actionable reporting, set up recurring reports to be emailed through Analytics, and set up custom dashboards for clients.Advanced ROI tracking methods: I have implemented goal tracking in Google Analytics, and have used Google Tag Manager to set up additional tracking for clients beyond the standard Google Analytics configuration. I have also implemented call tracking with CallRail to help clients track phone calls from their websites.Local SEO campaigns for orthopedic surgeons: I worked with clients to set up local listing, communicating with clients throughout the process. I also set up the websites with Google Webmaster Tools and Bing Webmaster Tool.Performed content audits for large websites, using information architecture to map out the current site structure and provide a full review of content elements.Mapped out event tracking for a large corporate websiteWrote social media content for the Tulane School of Science and Engineering on Facebook and TwitterCreated reports on the progress of SEO campaigns, pulling data from Google Analytics to compile a comprehensive report covering site traffic and keyword rankings and giving actionable insights based on the results. Show less



Apricot Lane Boutique

• Houma, Louisiana

• Assistant Manager

  • Apr 2011 - Nov 2013

  Oversaw operations on the sales floor, ensuring everything was up to company standards. Provided customer service, including processing returns. Maintained customer database in point of sale system. Oversaw operations on the sales floor, ensuring everything was up to company standards. Provided customer service, including processing returns. Maintained customer database in point of sale system.



Point of Vue Magazine

• Houma, Louisiana

• Freelance Writer

  • Feb 2011 - Oct 2011

  Wrote feature stories on a deadline based on assignments from the editor and interviewed sources for article subjects Wrote feature stories on a deadline based on assignments from the editor and interviewed sources for article subjects