Ashley Haas
Individual Giving Manager at Prosperity Now- Claim this Profile
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English Competencia bilingüe o nativa
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Spanish Competencia básica profesional
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French Competencia básica
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German Competencia básica
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Bio
Experience
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Prosperity Now
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United States
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Public Policy Offices
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1 - 100 Employee
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Individual Giving Manager
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ene. de 2023 - - actualidad
Manage Prosperity Now’s individual annual revenue program, including developing strategies to garner new donors and increase sustaining gifts, retention rates, and average gift amountsServe as the primary point of contact with the direct marketing vendors by maintaining and managing a robust schedule to plan and execute appeals and communications, including multiple annual mailings, emails, and other targeted donor outreachDraft and prepare direct mail appeals, integrated email appeals and campaigns, cultivation correspondence, and donor materials with a high degree of customizationIdentify, research, and support new prospects and current donors with a focus on retention and increasing annual gifts. Makes recommendations for the movement of donors along the giving pipeline.Work closely with the Director, Individual Giving, and members of the Development team on a variety of fundraising and cultivation initiatives, including the Prosperity Summit, regional events, various campaigns, and planned giving programWork with the Director, Individual Giving on moves management strategy, and plan a calendar of activities to deepen donor engagement and increase investment annuallyTrack moves management in Salesforce, and collaborate closely with the Senior Development Associate to identify donor trends and track donor engagement while utilizing donor analytics to inform targeted strategiesPrepare dashboard reports for the Development team, the President & CEO, and the Leadership Team to review track, and manage funding opportunitiesWork closely with Director, Marketing and Campaigns, to plan and execute integrated, multi-channel individual engagement strategies, offline and online messages, and donor-facing print and digital fundraising collateral, ensuring a seamless engagement experience that deepens over time
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National Park Foundation
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United States
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Fundraising
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100 - 200 Employee
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Annual Giving Coordinator
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abr. de 2020 - ene. de 2023
Working with the Director, Annual Giving, to manage relationships with midlevel donors, with a focus on $1,000 - $4,999. Work collaboratively with other staff to qualify donors with the capacity and passion for deeper philanthropic engagement. Assist with the management of the marketing program; including working as the project manager to oversee planning, deadlines, and execution as well as generate reports. This may include editing or assisting in the creation of Champions Society collateral and content as well as collaborating with other departments to craft effective materials for audience engagement, conversion, and stewardship.Develop and maintain relationships with current and prospective midlevel donors through regular communication via mail, telephone, email, and occasionally special events. Manage donor inquiries to ensure effective and efficient responses either directly or via the appropriate staff member for specific follow-up.Assist with the administration of the Champions Society stewardship program, including acknowledgments, marketing, recognition, and event planning as needed. Work collaboratively with colleagues in both the Planned & Annual Giving team as well as the Philanthropy team as appropriate.
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Compassion & Choices
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Development Associate
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sept. de 2018 - abr. de 2020
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Mid-Level Gift Officer
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oct. de 2015 - abr. de 2020
- Responsible for a portfolio of 350-400 mid-level donors. Exceeded annual goal by 25% in the first three months by securing $128,000 in revenue- Solicited donors by phone, email and mail. Cultivated them and expanded their engagement in the mission
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Program Associate
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may. de 2017 - sept. de 2018
Grants- Drafted proposals and reports for more than 30 awarded grants, totaling in $350,000 since 2018. Special Events- Led donor special event planning and execution process for all donor events which includes everything from guest targeting, invitation creation, program development, RSVP management, attendee research, material preparation, and follow-up.- Created a system that streamlined the way team managed donor events to scale up from 11 to 30 events within a year. Department Liason - Served as liaison between Communication and Development departments to implement new dialogue improvement plans and changes, which created more accurate grant proposals and reporting- Supported Chief Executive and Development officers with major donor visit preparation by conducting prospect research, material preparation and post-visit communications- Planned and executed departmental retreats, flights, hotels, lunches and special events for groups of 10 + employees
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Merritt Gallery and Renaissance Fine Arts
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United States
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Artists and Writers
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1 - 100 Employee
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Art Consultant / Business Development
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may. de 2014 - oct. de 2015
- Conceptualized with clients and customers to determine special art project needs and prepared mosaic design proposals; defined scopes of work, budgets, and production schedules- Spearheaded and trained art consultants on a strategic plan for developing relationships between local interior designers between three galleries - Conceptualized with clients and customers to determine special art project needs and prepared mosaic design proposals; defined scopes of work, budgets, and production schedules- Spearheaded and trained art consultants on a strategic plan for developing relationships between local interior designers between three galleries
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The Tech Gurus of PA
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Account Manager
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nov. de 2012 - may. de 2014
Directly marketed Fortune 500 companies and charities, such as Liberty Power, Sprint, Comcast and ChildFund International. Client Liaison: maintained a personal relationship while clients are in the area, in order to negotiate contracts. Managed a staff of 10-15 people: responsible for the recruiting, hiring, training, and developing for staff members. Organized business trips of 3-4 people for travel accommodations and telecommuting. Maintained social media outlets for FaceBook, Instagram & Twitter.
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White House Black Market
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Retail
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700 & Above Employee
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Assistant Manager
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jul. de 2010 - oct. de 2012
Clientele Specialist: managed relationships between clients and associates through events and correspondence. Event Specialist: managed store events that included budgeting, outreach, and logging of financial impact the event created for the store. Managerial duties: interviewed potential staff, opening and closing procedures, shipping and receiving merchandise. Co-planned and implemented floor-set designs for multiple stores. Stylist: communicated with clients to establish a functional wardrobe.Worked in Headquarters' district, collaborated in store and on campus for projects in the region.
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Marketing Intern
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ago. de 2009 - dic. de 2009
Maintained social media sites for FaceBook & Twitter. Developed media publications for websites and press releases. Organized events for staff and museum members Maintained social media sites for FaceBook & Twitter. Developed media publications for websites and press releases. Organized events for staff and museum members
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Development Intern
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may. de 2009 - ago. de 2009
Updated donor correspondence information in Raiser's Edge, using internet research, personal calls, and mailings. Wrote a research paper on membership development within 501(c)(3)'s during an economic recession. Helped organize museum events for staff and members. Partook in seminars on museum careers. Updated donor correspondence information in Raiser's Edge, using internet research, personal calls, and mailings. Wrote a research paper on membership development within 501(c)(3)'s during an economic recession. Helped organize museum events for staff and members. Partook in seminars on museum careers.
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Education
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Florida State University
Bachelor's Degree, Art History and Museum Studies