Ashley Guilbault-Aiken
Brand Manager at JPC Equestrian- Claim this Profile
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Bio
Experience
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JPC Equestrian
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United States
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Sporting Goods Manufacturing
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1 - 100 Employee
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Brand Manager
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May 2023 - Present
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Tri-County Feeds, Fashions, Finds
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Inventory Associate
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Oct 2020 - Apr 2021
Ensured retail purchases from 20+ vendors were received and processed accurately, along with merchandising products in order to optimize consumer interest. Processed invoices and applied proper profit margins according to company guidelines. Created seasonal merchandising displays, along with updating displays throughout the retail floor. Monitored and responded to social media and email inquiries from customers. Ensured retail purchases from 20+ vendors were received and processed accurately, along with merchandising products in order to optimize consumer interest. Processed invoices and applied proper profit margins according to company guidelines. Created seasonal merchandising displays, along with updating displays throughout the retail floor. Monitored and responded to social media and email inquiries from customers.
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Charles Owen
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United Kingdom
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Sporting Goods Manufacturing
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1 - 100 Employee
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International Marketing Manager
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Jan 2017 - May 2020
Led cross-functional team through strategic planning and organization for 10+ International horse show events and 5 Domestic and International tradeshows.Strengthened product branding initiatives by ensuring adherence to all articles within event sponsorship contracts and brand guidelines were met in order to maximize outreach.Created and managed Retail Employee Training Program for over 250+ employees, acted as company liaison to said employees as well as the end consumer. Assisted in social media content creation while on location for sponsored events, sales events and tradeshows. Show less
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Promotions Manager
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Aug 2015 - Dec 2016
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U.S. Marketing Assistant
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Mar 2015 - Aug 2015
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Tri-County Feeds, Fashions, Finds
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Retail Assistant Manager
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Feb 2013 - Mar 2015
Worked closely with the retail manager to cultivate and maintain a positive and uplifting work environment and family-centric culture. Established and optimized retail staff schedules to keep coverage and service in line with forecasted demands. Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences. Inspected merchandise for quality verifying the package content, ensuring inventory records are up to date and accurate, and reviewing invoices for accuracy. Streamlined operations and improved employee focus and productivity by prioritizing tasks prior to the start of each shift. Assessed sales reports to identify and enhance sales performance, support inventory oversight, and capitalize on emerging trends. Show less
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Foxcroft School
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United States
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Primary and Secondary Education
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1 - 100 Employee
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Professional Equine Groom
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Feb 2012 - Jan 2013
Rendered aid to injured and sick horses and notified supervisors of additional care requirements. Kept horses healthy and ready for activities by preparing and distributing feed and water on-schedule. Adhered to all horse care plans, medication requirements, and dietary restrictions while providing care. Mucked out stalls to remove waste and debris and keep conditions sanitary, ensuring all areas met the high standard set by the Foxcroft school. Rendered aid to injured and sick horses and notified supervisors of additional care requirements. Kept horses healthy and ready for activities by preparing and distributing feed and water on-schedule. Adhered to all horse care plans, medication requirements, and dietary restrictions while providing care. Mucked out stalls to remove waste and debris and keep conditions sanitary, ensuring all areas met the high standard set by the Foxcroft school.
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Rider's Crossing Tack Shop
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Rexford, NY
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Assistant Manager
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Dec 2010 - Feb 2012
Collaborated with the business owner to ensure cohesive branding and strategic product/merchandise placement, generating customer interest, and boosting sales. Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service. Maintained detailed and accurate accounting records by overseeing the documentation of sales, purchases, and requisitions. Monitored, organized, and created email newsletters to customers, leveraging the knowledge of social media platforms to promote sales and in-store events. Show less
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Territory Manager
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May 2008 - 2010
Leveraged direct and organic strategies to penetrate new business areas and grow accounts, working as a direct line of support to answer any customer service inquiries. Expanded sales in the territory by analyzing market opportunities, following up with prospects and developing trusted relationships. Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals. Acted as on-site liaison to educate customers on the company’s product lines. Developed brand expansion initiatives, including product organization, ensuring all materials were packed and delivered to the necessary trade show/event locations. Show less
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Virginia Zoo
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United States
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Animal Keeper Intern
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Jun 2007 - Oct 2007
Prepared animal diets, researched and implemented behavioral enrichment activities, started clicker training program for African Prehensile tailed porcupines, gave informal talks to the public, and cleaned indoor and outdoor animal exhibits. Prepared animal diets, researched and implemented behavioral enrichment activities, started clicker training program for African Prehensile tailed porcupines, gave informal talks to the public, and cleaned indoor and outdoor animal exhibits.
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Education
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SUNY Cobleskill
Bachelor of Technology (B.Tech.), Animal Sciences