Ashley Gaworski
Business Intelligence Manager, Strategy and Digital Transformation at WESCO Distribution- Claim this Profile
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Bio
Credentials
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Lean Six Sigma Yellow Belt Certification
WESCO DistributionAug, 2018- Nov, 2024 -
Registered Yoga Teacher (RYT 200)
Yoga AllianceJun, 2017- Nov, 2024 -
OSHA 30 Hour Training
-Nov, 2015- Nov, 2024 -
QSSP- Qualified Safety Sales Professional
-Nov, 2015- Nov, 2024 -
Scrum Master Certified (SMC)
Scrum Inc.Aug, 2021- Nov, 2024
Experience
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WESCO Distribution
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United States
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Transportation, Logistics and Storage
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200 - 300 Employee
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Business Intelligence Manager, Strategy and Digital Transformation
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Nov 2019 - Present
Identify and translate market opportunities into actionable recommendations for sales and marketing. Generate data-based strategies to improve lighting sales through digital platforms. Collect and summarize voice of customer to iterate existing platforms. Liaise between sales and marketing as a central coordination function to ensure maximum profitability. Drive the successful adoption on lighting software platforms at key organizations to help customers realize the business value of the WESCO partnerships and offering. Form strategic relationships (internal and external) to understand the business needs of a customer within their industry and develop a strategic roadmap.
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Strategic Marketing Manager, Renovation Lighting Solutions
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Feb 2019 - Nov 2019
Collaborated to develop a renovation lighting go-to-market strategy and tactical implementation plan per region. Coordinated corporate sales and marketing initiatives and leveraged strategic partnerships to drive sales of high value products and services. Performed market research and customer data mining to identify prospects in assigned regions. Monitored KPIs and program data for results and championed success stories. Conducted market research on energy conservation measures to drive the strategy.
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Supplier Relations Manager, Electrical Distribution and Controls
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Feb 2017 - Feb 2019
Developed and executed comprehensive, strategic annual business plans for the supplier and ensured other functional activities were implemented to support the business plan. Responsible for negotiating and executing supplier agreements and supplier volume rebates. Lead cross-functional relationships with operations to support effective and LEAN supply chain practices.
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MSA - The Safety Company
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United States
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Public Safety
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700 & Above Employee
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Product Line Manager, Industrial HEFH
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Mar 2016 - Feb 2017
-Improve Customer Experience-New Product Development-Market Research-Understand Customer Needs through Voice of Customer-Protect and grow sales and market share in North American Markets-Support Global Counterparts and Product Lines-Technical Support-Cross-Functional SupportActive member of ANSI/ISEA and CSA committee for Safety Standards-Provide Product and Market Training-Financial Reporting
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Contractor Marketing Manager
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Sep 2015 - Mar 2016
-Market Research and Market Standards-Sales Support-Protect and Grow Sales in US and Canada-Outbound Marketing-Campaign Planning and Execution-Advertising-Acquisition Integration-Product, Standards and Regulations Training-Tradeshow Activities
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Product Line Manager, Industrial Head Protection Accessories, Hearing and Communications
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Jan 2014 - Sep 2015
-Improve Customer Satisfaction Levels and Exceed Customer Expectations-Voice of Customer-New Product Development-Protect and grow product sales in North American markets-Improve performance of product lines
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Integrated Marketing Specialist I, US & Canada
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Apr 2013 - Jan 2014
-Manage execution of marketing plan tactics -Maintain and grow agency relationships, product launch support-Manage and execute US and Canada media calendar-CRM administration-Event Planning-Research and Media Planning-Reporting
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Marketing Communications Project Coordinator
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Mar 2012 - Apr 2013
-Project management and coordination of various projects through the creativity center-Organized and executed new product launches-Advertising planning-Negotiation and execution of marketing plans-print and online, -Tradeshow coordinating and support-Maintained literature fulfillment-Database coordination and reports
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Customer Service-N.A Exports
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Apr 2009 - Mar 2012
-Responsible for management of international accounts -Order processing and invoicing (approx. 300 each per month), -Understanding of logistics procedures and regulations-Efficiently resolved customer complaints and emergencies-Supported customer loyalty program -Participated in Boot-Camp Product Trainings-Managed and updated Export processes and procedures-Provided a prominent voice in new hire training focus group -2011 VIA Recipient- Acknowledged for execution of a $2.9m SCBA order for firefighters in Chile-Coordinated Int’l disaster relief efforts in Indonesia, Australia, Chile, Japan
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MSA - The Safety Company
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United States
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Public Safety
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700 & Above Employee
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Safety Works Marketing Intern
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Mar 2008 - Aug 2008
-Supervised traveling marketing team of 4-Coordinated and structured the route and Home Depot stores visited, arranged for weekly expense reports and time sheets, balanced budgets and coordinated access to blackberries, cameras, vehicles, hotels, and stores, assisted in public relations training with the group-Website content review and updating of retail products for accuracy and proficiency -Assisted in marketing correspondence for new product launches ladies safe and sophisticated eyewear and fall protection-Assisted in sourcing various packaging materials for fall protection bucket-Executed product display tent containing MSA products at company picnic
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Education
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William & Mary
BA, Political Science -
2010 - 2011
Chatham College
MBA, Business
Community
