Experience

Ipsos Marketing

• United States
• Market Research
• 1 - 100 Employee

• Vice President

  • Oct 2011 - Present

  - Provide senior level support for the US Ipsos InnoQuest product testing business.- Develop training & sales related materials for US client service to support sales opportunities, project execution and delivery of business insights.- Participate in US and global product testing program related pitches, providing consult on design, process, analysis and insight.- Present Ipsos capabilities as well as project related insights to clients, including senior level management within R&D, Market Research/Insights and Marketing related functions.- Provide consultation to client service teams for custom product testing, including design, methodology and reporting.- Partner with Fortune 500 CPG clients in the creation of custom product testing protocols & best practices.- Mentor junior level team members on implementation, execution and interpretation of product testing analytics.



Synovate

• Market Research
• 700 & Above Employee

• Vice President

  • Mar 2009 - Oct 2011

  - Senior product testing expert supporting North American and global product testing for Fortune 500 consumer packaged goods companies. - Partner with clients and client service teams on product testing throughout the new product development lifecycle, consulting on methodology, design, and analysis and reporting of insights to consumer insights, marketing, R&D and sensory functions.- Extensive experience working directly with clients in consumer insights, marketing, sensory and R&D functions. Comfortable presenting proposals and highly strategic, custom research insights to all levels of an organization, both internally and externally.- Trained both internal client service teams and client market research and R&D teams on analytic approaches to aid in client decision making. - Manage junior analysts on the execution of both traditional and proprietary analytic techniques for Synovate's domestic and global product testing business.

• Account Group Manager - MarketQuest

  • Jan 2007 - Mar 2009

  - Consulted with global clients and client service teams on concept, product, package, and pricing research. - Co-authored proposals, with a focus on methodological, analytic, and statistical techniques tailored to client innovation related business issues. - Managed and executed new product forecasts in the CPG and Consumer Healthcare sectors. Analyzed survey and secondary data to assess market potential and develop marketing strategies. - Extensive experience presenting research results and sales presentations to client-side senior management.

• Senior Statistician

  • Apr 2004 - Jan 2007

  - Consulted with clients and client service teams on statistical topics, methodology and study design as they related to client’s marketing questions. - Executed recommended statistical approaches and techniques using SAS programs and macros. Communicated findings and implications via written communications and in-person presentations.- Managed project analytic deliverables with an emphasis on product and concept tests, modeling of transaction level data for customer satisfaction research, market segmentation, and brand equity research.- Developed models from transaction level data allowing a Fortune 500 bank to measure customer satisfaction levels across 25 business units.- Executed proprietary modeling approaches to determine global branding initiatives for US automobile manufacturer.- Created segmentations for clients in the financial services, retail, and consumer packaged goods industries.



AC Nielsen

• Australia
• Market Research
• 300 - 400 Employee

• Analytic Services Executive

  • Jul 2003 - Apr 2004

  - Member of an analytical research team servicing account for a Fortune 500 food manufacturer.- Modeled household level purchase data to demonstrate how CRM initiatives controlled a loss in volume among targeted households, resulting in more efficient and effective targeting efforts.- Leveraged demographic and Spectra household level data to reveal significant responses to CRM initiatives among specific households and consumption levels.- Measured the impact of direct mail efforts on volume/sales via modeling of syndicated data.

• Statistician

  • Jun 2000 - Jun 2003

  - Consulted with clients and client service teams to provide guidance on project design, sample specifications, questionnaire content, and role of statistical analyses to address research and business objectives.- Contributed to proposals for large-scale strategic studies, with a focus on segmentations. - Prepared and delivered training to educate internal/external clients on proprietary/non-proprietary statistical tools.- Programmed and executed statistical analyses, communicated results and implications to internal and external clients. Experience included market segmentation, customer satisfaction and brand equity research, predictive modeling, and data mining.