Ashley Dye

Exhibit & Marketplace Sales Manager at Milwaukee World Festival, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Milwaukee, Wisconsin, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Professional working proficiency

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Experience

    • United States
    • Entertainment
    • 1 - 100 Employee
    • Exhibit & Marketplace Sales Manager
      • Sep 2018 - Present

    • Event Sales & Sponsorship Coordinator
      • Jan 2017 - Sep 2018

      • Sponsorship sales for Summerfest and other MWF-produced events including proposal writing and presentations to prospective partners and current sponsors considering renewal and/or additional opportunities • Generation of sales for and execution of the mobile marketing program • Liaison between MWF departments and sponsors including the web/social media team for the fulfillment of digital deliverables, the legal team during the contracting process, the design and construction department… Show more • Sponsorship sales for Summerfest and other MWF-produced events including proposal writing and presentations to prospective partners and current sponsors considering renewal and/or additional opportunities • Generation of sales for and execution of the mobile marketing program • Liaison between MWF departments and sponsors including the web/social media team for the fulfillment of digital deliverables, the legal team during the contracting process, the design and construction department for the coordination of activation placement and on-site signage, and the production team in the load in of sponsor and mobile marketer activations • On-site execution of sponsorships and related programming such as free admission programs, gate giveaways, product sampling, signage, and display and activation areas • Key role in sponsor deliverable tracking, fulfillment, and reporting processes

    • Marketing Assistant
      • Jun 2013 - Dec 2016

      Street Team Lead • Scheduled and communicated event information to street team employees and Assistant Street Team Lead. • Served as on-site point of contact for venue managers/event organizers. • Coordinated set up and take down of events. • Engaged with guests and encouraged them to participate in activities to win prizes. • Addressed guests’ festival and event related questions or concerns. Ticket Trade Assistant • Provided information to media entities on how to… Show more Street Team Lead • Scheduled and communicated event information to street team employees and Assistant Street Team Lead. • Served as on-site point of contact for venue managers/event organizers. • Coordinated set up and take down of events. • Engaged with guests and encouraged them to participate in activities to win prizes. • Addressed guests’ festival and event related questions or concerns. Ticket Trade Assistant • Provided information to media entities on how to participate in ad-for-ticket trade. • Evaluated trade requests, proposed and negotiated alternative trade and served as the point of contact between media entities and our graphic design team. Videographer and Artist Interviewer • Created storyboards and outlined plans for videos. • Researched bands, wrote interview questions, conducted interviews, operated video, photo, and lighting equipment, and edited interviews for YouTube/Summerfest web site.

    • #SFLive Lounge Supervisor
      • 2013 - 2014

      • Purchased décor, video, and lighting equipment within the given budget. • Researched bands, formulated interview questions, and conducted interviews. • Utilized DSLR cameras and audio recorders to capture interviews and Adobe Premiere Pro software to edit this content. • Supervised Street Team interactions with guests and coordinated team member breaks. • Coordinated with CW 18/My 24 film crews, who were also utilizing the space. • Designed and created content for animated intro… Show more • Purchased décor, video, and lighting equipment within the given budget. • Researched bands, formulated interview questions, and conducted interviews. • Utilized DSLR cameras and audio recorders to capture interviews and Adobe Premiere Pro software to edit this content. • Supervised Street Team interactions with guests and coordinated team member breaks. • Coordinated with CW 18/My 24 film crews, who were also utilizing the space. • Designed and created content for animated intro sequences for interview videos and for digital display screens within the Lounge. • Pulled still photos and quotes from interviews for social media and Summerfest web site.

    • United States
    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • Assistant Theatre Manager
      • Sep 2015 - Oct 2016

      MILWAUKEE FILM FESTIVAL 2015 & 2016 • Worked as a team with projectionist, theatre manager, box office manager, Downer Theatre staff, and volunteers to smoothly load in patrons to each screening and coordinate the sale of rush tickets. • Managed volunteers: explained volunteer roles, assigned and supervised the completion of tasks, distributed vouchers at the end of each shift. • Answered patrons’ questions about festival policy and enforced it consistently. MILWAUKEE FILM FESTIVAL 2015 & 2016 • Worked as a team with projectionist, theatre manager, box office manager, Downer Theatre staff, and volunteers to smoothly load in patrons to each screening and coordinate the sale of rush tickets. • Managed volunteers: explained volunteer roles, assigned and supervised the completion of tasks, distributed vouchers at the end of each shift. • Answered patrons’ questions about festival policy and enforced it consistently.

    • United States
    • Primary and Secondary Education
    • 700 & Above Employee
    • Paraprofessional
      • Dec 2015 - Mar 2016

      Paraprofessional at MPS/Wedgewood Park International School • Worked with and supervised small groups of students in a bilingual (Spanish/English), self-contained, special education classroom. • Reinforced learning materials and skills outlined by teacher. • Served as chief source of information to help substitute staff in absence of regular staff. Paraprofessional at MPS/Wedgewood Park International School • Worked with and supervised small groups of students in a bilingual (Spanish/English), self-contained, special education classroom. • Reinforced learning materials and skills outlined by teacher. • Served as chief source of information to help substitute staff in absence of regular staff.

    • United States
    • Retail
    • 700 & Above Employee
    • Sales Associate
      • Nov 2014 - Apr 2015

      • Worked as a cashier, pitched the benefits of rewards cards and credit cards to customers, and handled loyalty program and credit applications. • Provided information on daily sales and promotions. • Assisted customers in finding the correct item or fit. • Worked as a cashier, pitched the benefits of rewards cards and credit cards to customers, and handled loyalty program and credit applications. • Provided information on daily sales and promotions. • Assisted customers in finding the correct item or fit.

  • N2F (Never Too Far) Comedy
    • Madison, Wisconsin Area
    • Graphic Designer/Logo Design
      • Mar 2014 - Apr 2014

      • Designed a graphic for the client’s YouTube channel, working with the theme, “you can never go too far for comedy.” • Presented design concept and drafts to client for approval. • Rendered design in Adobe Illustrator. • Designed a graphic for the client’s YouTube channel, working with the theme, “you can never go too far for comedy.” • Presented design concept and drafts to client for approval. • Rendered design in Adobe Illustrator.

Education

  • University of Wisconsin-Madison
    Bachelor of Arts (B.A.), Communication and Media Studies
    2010 - 2014

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