Co-Founder | Chief Growth & Strategy Officer

• Jun 2023 - Present

A dynamic digital marketing agency & bicoastal powerhouse, we harness the vibrant energy of both coasts to deliver exceptional marketing services. As the Co-Founder and Chief Executive Marketing Strategist at Twin Tides, a leading digital marketing agency servicing clients ranging from e-commerce businesses to medspas, I am entrusted with the responsibility of driving strategic growth and delivering exceptional marketing solutions to our diverse clientele. •Client Strategy: Develop tailored marketing strategies for diverse clients, from e-commerce to medspas, to drive growth and ROI. •Brand Management: Establish and maintain brand identities, conduct market research, and position clients effectively. •Digital Marketing: Execute campaigns across channels like SEO, PPC, social media, and email marketing, optimizing online presence. •Client Relations: Build strong client relationships, communicate progress, and identify upselling opportunities. •Team Leadership: Lead and develop a high-performing team, fostering collaboration and continuous learning. •Performance Tracking: Implement measurement frameworks, generate reports, and optimize strategies based on data-driven insights. Show less

Senior Content Writer & Strategist, Hogo

• Sep 2022 - Present

Hogo is the world's first gamified data privacy app that rewards you for protecting your data. Stop Spam, Scams, Fraud, Identity Theft, and More with Hogo! Visit www.hogo.com. •Created and edited compelling marketing copy for fintech products and services, including banking apps, investment platforms, and personal finance tools. •Conducted market research to develop insights into consumer behavior and fintech trends. •Developed and executed content plans that aligned with business goals and marketing objectives. •Collaborated with design and development teams to produce effective digital marketing campaigns, including emails, social media, and landing pages. •Produced clear and concise copy that adhered to brand voice and tone guidelines. •Conducted ongoing optimization and testing to improve copy performance and conversion rates. •Demonstrated strong project management skills to manage multiple projects and deadlines simultaneously. •Consistently met or exceeded copy performance metrics and client expectations. •Contributed to content strategy development and thought leadership within the fintech industry. Show less

Chief Marketing Officer

• Aug 2022 - Present

•Brand Management: Develop and maintain the Slym Wellness Clinic brand, ensuring consistency across all marketing materials and communications. •Marketing Strategy: Create and implement comprehensive marketing strategies to increase brand awareness, attract new patients, and retain existing ones. •Digital Marketing: Oversee the clinic's online presence, including the website, social media platforms, and email marketing campaigns. •Content Creation: Direct the creation of engaging and informative content that educates the public about weight loss, men's health, and family practice. •Market Research: Conduct research to understand the needs and preferences of our target audience, and use this information to guide marketing decisions. •Partnership Development: Establish and nurture partnerships with other health and wellness organizations to expand the clinic's reach and influence. •Public Relations: Manage relationships with the media and the public, and act as the primary spokesperson for the clinic. •Patient Experience: Work closely with the clinic staff to ensure a positive patient experience, from the first point of contact to follow-up care. •Budget Management: Oversee the marketing budget, ensuring that funds are allocated effectively to achieve the clinic's marketing goals. •Performance Analysis: Monitor and analyze the performance of marketing campaigns and initiatives, using data to make informed decisions and improve future efforts. Show less

Agency Owner

• Dec 2011 - Present

•Conduct market research and analysis to identify trends and opportunities for clients.•Develop and implement digital marketing campaigns across various platforms, including social media, email marketing, and Google Ads.•Utilize customer relationship management (CRM) tools to improve client retention and upsell opportunities.•Analyze website traffic and engagement data to optimize website design and user experience.•Collaborate with cross-functional teams to ensure brand consistency.•Measure campaign effectiveness and make data-based recommendations for future marketing initiatives.•Communicate complex ideas effectively to clients and internal stakeholders.•Mentor junior team members to improve team performance and drive results.•Deliver high-quality work on time and within budget. Show less

Founder & Editor-in-Chief

• Jun 2017 - Present

-Curates and manages content calendar. -Grew social media and readership following to 1.7k+; avg. 1.2k+ readers per month & a social media following of 10.1k+ in less than 6 months through strategic branding initiatives and collaborations. -Built a network of influencers, small business entrepreneurs and corporate executives. -Designed website and all digital media assets. Brand ambassador for multiple female owned businesses, most notably the Boss Box. -Bossfidence has an active column in a UK digital magazine making it an international brand. -Consults for a multitude of clients from the beauty industry to real estate in social media, corporate asset design and business development. Show less

Senior Digital Director

• Jan 2022 - Jul 2023

•Successfully managed a team of 20+ internationally based staff and 25+ clients, delivering high-quality work on time and within budget to ensure a high level of client satisfaction. •Possess strong skills in client acquisition, developing and maintaining relationships to drive business growth, and developed thorough digital strategies for TikTok, Instagram, Facebook, Pinterest, and YouTube. •Proficient in managing budgets of $1M+ per annum with a positive ROAS return, overseeing digital marketing performance, and managing project staff, timelines, and budgets. •Reviewed and proofread all digital content, ensuring the highest level of quality and efficiency and optimization of the digital ecosystem through SEO, SEM, and SMO, driving increased traffic and engagement. •Monitored and interpreted digital analytics, providing insights and recommendations to improve overall digital performance and generated and presented digital marketing reports and analyses for feedback, utilizing data-driven insights. •Kept abreast of the latest consumer and marketing trends and advancements in technology, delivering innovative and effective strategies for clients and responsible for communicating with clients, auditing team's work/deliverables, and training and coaching the team. Show less

Director of eCommerce Marketing

• Apr 2021 - Dec 2022

•Advised clients on various areas of ecommerce business, including web design, product development, marketing strategy, branding and positioning, logistics and operations, multichannel selling, physical retail, new technologies, legal, and compliance. •Conducted market research and analysis to identify trends and opportunities for clients. •Developed customized strategies and solutions to meet clients' specific business needs, including business development, digital marketing, and brand management. •Collaborated with clients to establish clear objectives and deliverables, and managed project timelines and budgets. •Conducted regular progress reviews with clients to ensure project success and client satisfaction. •Consistently exceeded client expectations and delivered high-quality work on time and within budget. •Contributed to the growth and success of the company through business development and thought leadership. Show less

Integrated Content Producer

• Jan 2021 - Sep 2021

•Produced and managed content across multiple platforms, including YouTube, Instagram, and Twitter. •Developed and executed content plans that aligned with business goals and marketing objectives, including covering crypto, fintech, ghost kitchens, and other trending tech forward content. •Collaborated with cross-functional teams, including writers, editors, designers, and developers to produce multimedia content that included video, audio, and images. •Conducted market research to develop insights into consumer behavior and trends. •Coordinated and managed all aspects of content production, including pre-production, production, and post-production. •Produced high-quality video content, including interviews, news segments, and explainer videos, and ensured consistency with brand voice and tone guidelines. •Developed and executed social media and email marketing campaigns to promote content and drive audience engagement. •Utilized data-driven insights to measure content performance and make data-based recommendations for future content initiatives. •Consistently met or exceeded content performance metrics and client expectations. Show less

Real Estate Transaction Coordinator

• Dec 2018 - Feb 2021

•Liaised between stakeholders, updated documentation, assisted escrow companies, got involved in sales closing, and ran audits. •Created all marketing collateral including business cards, farming flyers, open house distribution, etc. •Entered all sales information into the Jacobson Team's database according to the organization's guidelines and procedures. •Assisted Transaction Accounting in the process of collecting and distributing client's commission payments. •Provided customer service to sales professionals. •Assisted Transaction Accounting in obtaining necessary verifications of various contingencies in order to adhere to the Jacobson Team's revenue recognition policies. •Utilized proficiency with SkySlope and Back Agent software to streamline transaction management and communication with clients. Show less

Director Of Marketing And Community Relations

• Oct 2020 - Jan 2021

Continuously monitor and evolve the Brand to achieve optimal positioning with prospects, customers and all stakeholdersAs the advocate-leader for a stronger corporate brand, develop deeper quantitative and qualitative insights into brand health and perception. Manage an events team and lead virtual events and Webinars.Design and execute a thought leadership strategy. Manage content production to support thought leadership and demand generation.Manage an internal and external creative direction responsible for helping shape foundational brand assets, tools, and templates.Engage and partner with leaders to align customer segment and corporate priorities, and coordinate messaging, campaigns, thought leadership and growth initiatives for the company. Support internal communications and internal corporate reporting. Show less

Marketing Coordinator

• May 2020 - Oct 2020

Responsible for Operation New Uniform's marketing & communication strategy which is inclusive of implementation of all communications platforms (website, social media, internal/external communications, promotions, newsletters, etc.)Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externallyOversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accountsIdentify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerationsUnderstand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing teamSpearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations Show less

Director of Social Media & Events

• Oct 2018 - May 2020

Established multi-media campaigns achieving maximum exposure for new branding and logo identity - also introduced graphic standardsImplemented proformas and event recaps to analyze profitabilityEstablished goals and measurement reports.Managed marketing including developing strategic business plans, ensuring overall profitability, revenue growth, maximum market penetration, brand awareness, and client satisfaction.Built up search engine optimization (SEO), created meta-tags, and tracked and reported progress.Developed unique promotions for exhibit booth that generated prospectsWrote speeches, designed presentations, and developed promotional strategies that generated large audiences, resulting in rave reviews at conferences as well as enhanced personal brand of company Developed a series of integrated marketing programs, utilizing targeted list development, direct mail.Created corporate branding standards and comprehensive positioning messages.Managed media relationsCollaborated with Executive staff to develop digital and print media for enhancing and promoting the brand, increased consumer awarenessManaged social media accounts for the brand and maintained over 120% growth over one yearCollaborated with Executive staff to maintain brand message consistency and integrity through copy editingCoordinated and cultivated mutually beneficial relationships with community partners such as media outlets, advocacy groups, and businesses to maintain relevance and significance in a dynamic marketPlanned and attended outreach events to represent the brand and live its mission Show less

Marketing & PR Manager

• Oct 2016 - Oct 2018

-Oversee entire department; right hand to the Chief Marketing Officer. -Planned over $500K in advertising buys and coordinated advertising placement with top companies such as Forbes, WSJ, MSNBC & Bloomberg. -Managed all aspects of social media to have a 3-month follower growth of 210%; impressions are up 344% to LY. -Managed all curated and original content that was placed on the website. -Coordinated events and partnerships in 3 states; made connections at industry functions, obtained media sponsorships and press positioning. -Coordinated NASDAQ Market Site Interviews with CMO in New York City; over saw the entirety of the process from video editing and social media placement. -Savvy in native advertising coordination and social media paid ads. -Written two published content pieces on current events and entrepreneurship; highly involved in the female empowerment through networking and partnership. -Currently curating millennial content to drive awareness. Show less

Event Marketing Manager

• Dec 2015 - Sep 2016

• Responsible for achieving high nomination contribution and revenue goals for events. • Eventbrite, Mail Chimp, Real Magnet and corporate level social media savvy • Achieved and exceeded all revenue goals year to date including largest event that had a 15% increase over last year • Leading and managing day of event execution from vendor contracts, registration, client service and seating charts. • Successfully managed registration at events from 50-1200+ attendees • Front runner of women’s entrepreneur initiative and partnership with StilettoGal.Com • High understanding of profit and loss statements and excel formatting to manage incoming invoices Show less

Co Manager

• Nov 2014 - Jan 2016

• Responsible for co-managing the retail location, including, but not limited to, employee leadership, workforce scheduling, payroll, workplace organization, and performance management. • Training associates on Omni-Channel commerce. • Leading and mentoring associates to achieve daily sales goals while maximizing client interaction. • Execution of brand standards and values in daily activities, including leading and participating in meetings, interacting with customers and clients, tracking store performance and maintaining a passionate and productive environment. • Overseeing St. Jude fundraisers (Spring 2015 and Holiday 2015); leading the store to becoming the first location to reach “100% to goal” for the district. • Increasing credit card sales by consistently being the top performer at the retail store Show less

Co Manager

• Jun 2013 - Nov 2014

• Responsible for co-managing the retail location, including, but not limited to, employee leadership, workforce scheduling, payroll, workplace organization, and performance management. • Leading associates, including workforce scheduling, payroll, • Keeping abreast of new products and promotions.• Developing positive rapport with customers to promote repeat business. • Maintaining a positive work environment and promoting passion amongst the team over the company’s brand values and products.• Oversee visual updating, floor set changes and location marketing activities.• Represented the store in supporting annual charities such as the Pelotonia Cancer Foundation and oversee fundraising.• Recognized by the District Manager as a “Top Talent” within the district for consistently achieving, and occasionally exceeding, sales and conversion goals, and leading store performance. Show less

Sales Associate

• Jul 2010 - Jun 2013