Ashley Crawford
Director of Sales and Marketing at Promocollection Europe- Claim this Profile
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English Native or bilingual proficiency
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Chinese Full professional proficiency
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Bio
Denny Yang
I have known Ashley on a professional and personal basis for around 7 years during his time living and working in Shanghai. He is someone who possesses a keen business acumen, and has achieved impressive results in the e commerce space. Owing to his grasp of ever changing industry trends, brand strategic planning knowledge and strong relationships with both the e-commerce platforms and the brands he represents, he has consistently driven growth in both sales and brand awareness recognition in the Chinese market. Ashley would be an invaluable asset in any company he works for.
Nikki Lin
I have known and worked with Ashley, both as a coworker and on a pro bono consulting basis, during the past four years in Shanghai. Ashley, who consistently demonstrates diligence in the work that he produces, can be relied upon to produce results in the various projects where we have cooperated. On a personal level, he is a man of great integrity, as well as possessing a friendly manner, which has proved very beneficial in building rapport with both co workers and clients. I can without hesitation recommend him as a professional, reliable individual, and look forward to working again with him in the future.
Denny Yang
I have known Ashley on a professional and personal basis for around 7 years during his time living and working in Shanghai. He is someone who possesses a keen business acumen, and has achieved impressive results in the e commerce space. Owing to his grasp of ever changing industry trends, brand strategic planning knowledge and strong relationships with both the e-commerce platforms and the brands he represents, he has consistently driven growth in both sales and brand awareness recognition in the Chinese market. Ashley would be an invaluable asset in any company he works for.
Nikki Lin
I have known and worked with Ashley, both as a coworker and on a pro bono consulting basis, during the past four years in Shanghai. Ashley, who consistently demonstrates diligence in the work that he produces, can be relied upon to produce results in the various projects where we have cooperated. On a personal level, he is a man of great integrity, as well as possessing a friendly manner, which has proved very beneficial in building rapport with both co workers and clients. I can without hesitation recommend him as a professional, reliable individual, and look forward to working again with him in the future.
Denny Yang
I have known Ashley on a professional and personal basis for around 7 years during his time living and working in Shanghai. He is someone who possesses a keen business acumen, and has achieved impressive results in the e commerce space. Owing to his grasp of ever changing industry trends, brand strategic planning knowledge and strong relationships with both the e-commerce platforms and the brands he represents, he has consistently driven growth in both sales and brand awareness recognition in the Chinese market. Ashley would be an invaluable asset in any company he works for.
Nikki Lin
I have known and worked with Ashley, both as a coworker and on a pro bono consulting basis, during the past four years in Shanghai. Ashley, who consistently demonstrates diligence in the work that he produces, can be relied upon to produce results in the various projects where we have cooperated. On a personal level, he is a man of great integrity, as well as possessing a friendly manner, which has proved very beneficial in building rapport with both co workers and clients. I can without hesitation recommend him as a professional, reliable individual, and look forward to working again with him in the future.
Denny Yang
I have known Ashley on a professional and personal basis for around 7 years during his time living and working in Shanghai. He is someone who possesses a keen business acumen, and has achieved impressive results in the e commerce space. Owing to his grasp of ever changing industry trends, brand strategic planning knowledge and strong relationships with both the e-commerce platforms and the brands he represents, he has consistently driven growth in both sales and brand awareness recognition in the Chinese market. Ashley would be an invaluable asset in any company he works for.
Nikki Lin
I have known and worked with Ashley, both as a coworker and on a pro bono consulting basis, during the past four years in Shanghai. Ashley, who consistently demonstrates diligence in the work that he produces, can be relied upon to produce results in the various projects where we have cooperated. On a personal level, he is a man of great integrity, as well as possessing a friendly manner, which has proved very beneficial in building rapport with both co workers and clients. I can without hesitation recommend him as a professional, reliable individual, and look forward to working again with him in the future.
Experience
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PromoCollection UK
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Director of Sales and Marketing
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Jan 2022 - Present
Working to expand our award winning promotional and custom sourcing range of products and services, into the UK and EU markets. Working to expand our award winning promotional and custom sourcing range of products and services, into the UK and EU markets.
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PromoCollection
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Australia
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Wholesale Import and Export
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1 - 100 Employee
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Director of Sales and Marketing
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Feb 2018 - Present
- Develop and implement strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.- Lead and manage sales, marketing and product development functions, to develop new solutions to improve value for customers- Drive initiatives to constantly improve user experience through key customer touch points- Establish and maintains relationships with industry influencers and key strategic partners
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Business Development Manager
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Jan 2017 - Jan 2018
- Identify potential clients, and the decision makers within the client organization- Plan approaches and pitches, including working with team to develop proposals that speaks to the client’s needs, concerns, and objectives.- Participate in pricing the solution/service.- Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends- Drive strategic corporate initiatives to improve customer experience
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Nova Vision Group
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China
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Retail
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1 - 100 Employee
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Cross Border E-Commerce Manager - Premier Biotech (Division of Nova Vision Group)
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Nov 2015 - Dec 2016
- Brand analysis, sales strategy development and execution - Planning and negotiation of cooperation trade terms - Product procurement demand forecasting, cross border logistics coordination - Cross border e-commerce store operations optimization, including monitoring of main KPIs - Advertising placement and monitoring - Client relationship management - Team management and member cultivation - Brand analysis, sales strategy development and execution - Planning and negotiation of cooperation trade terms - Product procurement demand forecasting, cross border logistics coordination - Cross border e-commerce store operations optimization, including monitoring of main KPIs - Advertising placement and monitoring - Client relationship management - Team management and member cultivation
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丽人丽妆 Lili&Beauty
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Retail
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1 - 100 Employee
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Business Development Manager
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Nov 2014 - Nov 2015
- Brand industry survey and analysis, proposal research, planning and delivery - Planning and negotiation of cooperation trade terms - E commerce store operations optimization, including monitoring of main KPIs - Store and cross category marketing event planning and execution - Advertising placement and monitoring - Client relationship management - Team management and member cultivation - Brand industry survey and analysis, proposal research, planning and delivery - Planning and negotiation of cooperation trade terms - E commerce store operations optimization, including monitoring of main KPIs - Store and cross category marketing event planning and execution - Advertising placement and monitoring - Client relationship management - Team management and member cultivation
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Interbrand
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United States
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Advertising Services
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700 & Above Employee
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Senior Consultant
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Dec 2013 - Nov 2014
- Identify and analyze key branding issues, business challenges, and trends relevant to specific client engagements - Conduct industry analysis and competitive audits of both offline and online channels - Coordinate with project leaders to ensure that timelines are met and knowledge is successfully transferred across the client team - Collaborate with the client team to develop strategic recommendations across multiple channels - Identify and analyze key branding issues, business challenges, and trends relevant to specific client engagements - Conduct industry analysis and competitive audits of both offline and online channels - Coordinate with project leaders to ensure that timelines are met and knowledge is successfully transferred across the client team - Collaborate with the client team to develop strategic recommendations across multiple channels
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Nova Vision Group
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China
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Retail
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1 - 100 Employee
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Commercial Operations Manager - BHV Optinova Vision Research and Training Centre (Division of NVG)
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Jan 2013 - Dec 2013
Responsible for:- Marketing and business development- Centre strategic planning- Market intelligence gathering- Centre operations management- Major project coordination- Brand Planning and Development
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Brand Manager - Carl Zeiss Better Vision Stores (Division of Nova Vision Group)
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Jun 2011 - Dec 2012
Responsible for:- Brand strategy formulation- Organisational planning- Budget formulation- Marketing strategy planning and execution- Store operations planning
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Supply Chain Consultant - Baodao Optical (Division of Nova Vision Group)
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Mar 2010 - May 2011
Responsibilities include:- Design, research and analysis of business proposals- Logistics outsourcing analysis and planning- System planning and use requirements gathering- Procurement process redesign and optimisation- Industry research- Project management
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ALDI Stores Australia
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Australia
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Retail
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700 & Above Employee
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Area Manager
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Jan 2009 - Feb 2010
- Ordering and management of stock - Recruitment and management of staff - Asset management - Co ordination of sales promotions - Ordering and management of stock - Recruitment and management of staff - Asset management - Co ordination of sales promotions
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RailCorp
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Transportation/Trucking/Railroad
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700 & Above Employee
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Economic Analyst
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Mar 2007 - Jan 2009
- Economic and Financial Evaluation Unit - Prepared evaluations of major capital works projects for - Submission to the board of directors at RailCorp - Gained an insight into NSW Public Sector funding allocation processes for major capital projects - Gained an understanding of the economic theory and processes involved in the evaluation of capital projects - Economic and Financial Evaluation Unit - Prepared evaluations of major capital works projects for - Submission to the board of directors at RailCorp - Gained an insight into NSW Public Sector funding allocation processes for major capital projects - Gained an understanding of the economic theory and processes involved in the evaluation of capital projects
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Education
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2021 - 2021
SD Strategies
Modern Slavery Awareness Modules, Modern Slavery Detection and Prevention -
2016 - 2016
Taobao University 淘宝大学
Tmall Global Health Foods Category Operations Training Certificate, Tmall Global Health Foods Category Operations Training -
2013 - 2014
上海交通大学
Brand Strategy and Marketing - EMBA Class, Brand Strategy -
2008 - 2009
University of Sydney
Master of Logistics Management, Logistics -
2002 - 2006
The Australian National University
Bachelor of Commerce; Bachelor, Finance; Asian Studies -
2005 - 2005
Nanjing University
Intensive Chinese Language Course, Mandarin -
2005 - 2005
北京语言大学
Intermediate Chinese Certificate, Mandarin Chinese
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