Ashley Cassimiro
Freelance at ZenGenius, Inc.- Claim this Profile
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English -
Topline Score
Bio
Credentials
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EDITED Retail Certified
EDITED Retail CertifiedDec, 2020- Nov, 2024
Experience
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ZenGenius, Inc.
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United States
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Design Services
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1 - 100 Employee
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Freelance
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Apr 2022 - Present
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Lane Bryant
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United States
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Retail
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700 & Above Employee
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Associate Buyer- Knits
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Sep 2021 - Apr 2022
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Assistant Buyer- Jewelry
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Jul 2020 - Sep 2021
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Assistant Buyer- Outlet Tops
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Jul 2018 - Jul 2020
Business Management:• Prepares weekly, monthly and quarterly reporting for merchant and planning teams.• Documents monthly and quarterly product ranking and hindsights.• Supports Buyer in reacting to current business trends.• Works cross functionally with planning, sourcing, tech design, and design to ensure the on time and accurate delivery of product.• Manage data integrity including reconcile On Order report, preparing POs, and updating information in the system and with cross-functional partners throughout the process.Cross Functional Support of Product Execution:• Partner with Visual on floor set placement of product to insure that all styles are represented and volume and fashion projection objectives are met.• Support the development educational and event tools for Store Operations.• Partner with Allocation on monthly floorset meetings.Assortment Development:• Responsible for creating and maintaining assortment tools including Attribute Reporting, Choice Count Sheets, Buy Tool, etc.• Support Merchandising, Planning and Allocation on promotional cadence, flow order, color/size buys, minimum /maximum quantities, etc.Sample Management:•Order, track and maintain all product samples.•Prepares samples for PR and Marketing turn ins throughout the season.•Responsible for submitting product and providing product information for outfit guides, Ecomm turn in, etc.Competitive Intelligence:• Supports the merchant in developing a line that represents the brand through competitive intelligence and business analysis.• Patterns competitors and fashion leaders and understands how they are projecting their brand. Reports on and uses findings/information in season and future line planning.Customer Insights:• Provide the voice of the customer.• Research and anticipate what the customer wants next and why.• Gather information from working with customers in stores, trend information and historical knowledge. Show less
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Big Lots
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United States
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Retail
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700 & Above Employee
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Merchandise Coordinator- Home Organization and Decorative Storage
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Dec 2017 - Jul 2018
Works with the Buyer to create an assortment of products for sale in the company's stores. Liaison between the buyer, vendor community, and the field organization to provide support. Provides administrative support to the Merchandising Division.•Understands & supports the financial metrics of the Buyer and participates in vendor meetings and negotiations.•Assists with merchandise and assortment planning, merchandise presentation, and plan-o-gram development.•Creates and prepares purchase orders for the Buyer. Ensures purchase orders are written correctly and completed for input into the system. Researches and resolves related POS problems.•Provides administrative support to the Merchandising Division including composing memos or emails, document preparation, filing and mail distribution. Operates printer, fax machine or copier.•Maintains open to buy files and tracks orders.•Locates, gathers and researches information. Prepares various presentations, reports, queries and other documents.•Ensures quality pre-ticketing accuracy on daily incoming shipments.•Assists in the coordination of the ad process including ad planning and preparation, building and maintaining ad grid, tracking competitive ads, coordinates ad samples for photography, and assists buyer with building ad copy for advertising.•Coordinates attribute sheets, SKU integrity, and ad items updates.•Creates Electronic Package Request and assists with packaging development. Show less
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Merchandising Intern- Home
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May 2017 - Dec 2017
• Area of concentration is window and décor textiles• Assists the Buyer in item set up and Purchase order creation. Ensures purchase orders are written correctly and partners with the Buyer and/or Merchandise Coordinator for input into the system.• Researches and resolves related Point Of Sale problems and provides feedback on findings.• Assists with open to buy files and tracks purchase orders.• Attend vendor meetings and provides input on product development.• Locates, gathers, and researches information. Assists with preparing various presentations, reports, queries, and other documents.• Assists with the merchandise presentation team in managing product samples and product presentations in display studio.• Assists with ensuring quality pre-ticketing accuracy on daily incoming shipments Show less
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Hanna Andersson
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United States
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Retail
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300 - 400 Employee
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Sales Lead Visual DOR
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Jun 2016 - May 2017
•Working as a Brand Ambassador at all times, •Providing a high level of service through personal interactions with customers, •Working as a Team leader to guide the achievement of sales goals, •Remaining highly engaged and passionate about the brand and products we offer, •Visual DOR: •Using visual creativity to drive sales •Maintaining shop concepts and flexing merchandise •Map out floorset •Executing Marketing and markdowns •Managing Inventory •Working as a Brand Ambassador at all times, •Providing a high level of service through personal interactions with customers, •Working as a Team leader to guide the achievement of sales goals, •Remaining highly engaged and passionate about the brand and products we offer, •Visual DOR: •Using visual creativity to drive sales •Maintaining shop concepts and flexing merchandise •Map out floorset •Executing Marketing and markdowns •Managing Inventory
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The Limited
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United States
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Retail
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500 - 600 Employee
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Visual Brand Intern
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Jul 2015 - Jun 2016
Creating an exciting environment for customers. Working close with clients to create professional and versatile work wardrobe. •Coordinated merchandising floor sets •Assisted in managing store visual plans and layouts •Maintaining product flow and marketing props •Creating store visuals that are unique to our location Creating an exciting environment for customers. Working close with clients to create professional and versatile work wardrobe. •Coordinated merchandising floor sets •Assisted in managing store visual plans and layouts •Maintaining product flow and marketing props •Creating store visuals that are unique to our location
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Education
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The Ohio State University
Bachelor of Science - BS, Fashion Merchandising with minor in Business -
Columbus State Community College
Associate of Arts (A.A.), 3.959