Ashley Bridgefarmer

Art Director at Rhone
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area

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Jenny Aylward

Ashley is the perfect manager. She is the most communicative, reassuring, supportive person I have ever had the pleasure of working with. She often helped me prioritize my workload, as well as help with my projects when I needed it. She checked in weekly on professional and personal levels and built an abundant amount of trust between us. Ashley also advocated for advancement of my career goals. She supported me to grow my career in the direction I wanted, helping me take on user experience responsibilities at Rhone, encouraging me to learn on my own and through work projects while she supported, supervised, and guided my design direction. Ashley rewrote the design direction for Rhone, making sure all creative assets for every piece of the business were aligned. She involved designers in photoshoots so we could have insight into assets for later designs as well as plan designs early and shoot into the vision. Her creative vision was communicated early and often so all sectors of the business had insight and input, and all stakeholders were aligned for success. If you are looking for someone to level-up your creative, align your team, build deep connections, trust, and communication, all while keeping business goals a top priority: Ashley Bridgefarmer is the best person for the job.

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Experience

    • United States
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Art Director
      • Aug 2021 - Present

    • Director of Creative Services
      • May 2023 - Present

    • United States
    • Wellness and Fitness Services
    • 100 - 200 Employee
    • Instructor
      • Aug 2014 - Sep 2021

    • United States
    • Retail
    • 100 - 200 Employee
    • Photo Art Director
      • Aug 2020 - Aug 2021

  • Freelance
    • Greater New York City Area
    • Freelance Art Director/Fashion Stylist
      • Jan 2010 - Aug 2020

      • Provided art direction and styling services for e-commerce, editorial, and film. Clients include: Slate Studios, Lana Jewelry, Luna Magazin (lunamag.de) Turnbull & Asser, Diane Von Furstenburg, Bespoken, Gilt Group, EPIX Movie Network, Elle.com, Toronto Film Festival Red Carpet, and The Wedding Chicks. •Responsible for planning and executing all aspects of creative projects including: editorials, lookbooks, e-mails, e-commerce product pages, designer landing pages, product… Show more • Provided art direction and styling services for e-commerce, editorial, and film. Clients include: Slate Studios, Lana Jewelry, Luna Magazin (lunamag.de) Turnbull & Asser, Diane Von Furstenburg, Bespoken, Gilt Group, EPIX Movie Network, Elle.com, Toronto Film Festival Red Carpet, and The Wedding Chicks. •Responsible for planning and executing all aspects of creative projects including: editorials, lookbooks, e-mails, e-commerce product pages, designer landing pages, product array banners, Social media, and more. • On figure and still life stylist •Manage 3+ photography sets per day. •Coordinate with producers, graphic designers, models, photographers, and hair/make-up artists. Show less • Provided art direction and styling services for e-commerce, editorial, and film. Clients include: Slate Studios, Lana Jewelry, Luna Magazin (lunamag.de) Turnbull & Asser, Diane Von Furstenburg, Bespoken, Gilt Group, EPIX Movie Network, Elle.com, Toronto Film Festival Red Carpet, and The Wedding Chicks. •Responsible for planning and executing all aspects of creative projects including: editorials, lookbooks, e-mails, e-commerce product pages, designer landing pages, product… Show more • Provided art direction and styling services for e-commerce, editorial, and film. Clients include: Slate Studios, Lana Jewelry, Luna Magazin (lunamag.de) Turnbull & Asser, Diane Von Furstenburg, Bespoken, Gilt Group, EPIX Movie Network, Elle.com, Toronto Film Festival Red Carpet, and The Wedding Chicks. •Responsible for planning and executing all aspects of creative projects including: editorials, lookbooks, e-mails, e-commerce product pages, designer landing pages, product array banners, Social media, and more. • On figure and still life stylist •Manage 3+ photography sets per day. •Coordinate with producers, graphic designers, models, photographers, and hair/make-up artists. Show less

    • United States
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Art Director
      • Nov 2019 - Jul 2020

    • United States
    • Retail
    • 700 & Above Employee
    • Photo Art Director
      • Aug 2015 - Aug 2017

      • Art Direct, concept, and coordinate editorial content for Men’s and Kid’s across Saks Fifth Avenue, Saks Off Fifth, Lord & Taylor, and thebay.com; including: Special vendor editorials, designer landing pages, product array banners, marketing affiliate assets, and more. • Produced weekly digital content across four websites: 4 weekly home pages, 15+ weekly emails, 5+ designer landing pages, multiple product array banners, special vendor editorials, marketing affiliate assets for… Show more • Art Direct, concept, and coordinate editorial content for Men’s and Kid’s across Saks Fifth Avenue, Saks Off Fifth, Lord & Taylor, and thebay.com; including: Special vendor editorials, designer landing pages, product array banners, marketing affiliate assets, and more. • Produced weekly digital content across four websites: 4 weekly home pages, 15+ weekly emails, 5+ designer landing pages, multiple product array banners, special vendor editorials, marketing affiliate assets for social media, and more. • Manage 3-4 photoshoots per week and 2+ photography sets per shoot day • Work cross-functionally with Design, Marketing, and Market Editor teams on overall look and feel of all four websites. • Created re-design for Saks.com Men’s page. •Source fresh talent to build a roster of models, photographers, stylist, and hair/make-up artists. Show less • Art Direct, concept, and coordinate editorial content for Men’s and Kid’s across Saks Fifth Avenue, Saks Off Fifth, Lord & Taylor, and thebay.com; including: Special vendor editorials, designer landing pages, product array banners, marketing affiliate assets, and more. • Produced weekly digital content across four websites: 4 weekly home pages, 15+ weekly emails, 5+ designer landing pages, multiple product array banners, special vendor editorials, marketing affiliate assets for… Show more • Art Direct, concept, and coordinate editorial content for Men’s and Kid’s across Saks Fifth Avenue, Saks Off Fifth, Lord & Taylor, and thebay.com; including: Special vendor editorials, designer landing pages, product array banners, marketing affiliate assets, and more. • Produced weekly digital content across four websites: 4 weekly home pages, 15+ weekly emails, 5+ designer landing pages, multiple product array banners, special vendor editorials, marketing affiliate assets for social media, and more. • Manage 3-4 photoshoots per week and 2+ photography sets per shoot day • Work cross-functionally with Design, Marketing, and Market Editor teams on overall look and feel of all four websites. • Created re-design for Saks.com Men’s page. •Source fresh talent to build a roster of models, photographers, stylist, and hair/make-up artists. Show less

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Product Stylist
      • Jun 2011 - May 2014

      •Soft styling for NET-A-PORTER, THE OUTNET, and MR PORTER || RTW, accessories, and beauty. •Soft styling for NET-A-PORTER, THE OUTNET, and MR PORTER || RTW, accessories, and beauty.

  • Valissa Yoe
    • New York, NY
    • Stylist Assistant
      • Apr 2010 - Aug 2010

      Shopped for celebrity clients and photo shoots. Taking care of stylist records, such as, invoices, orders, and receipts. Scheduling clients and organizing designer pulls and drop offs for photo shoots and red carpet events. Swatching for stylist’s personal designs specially ordered for her clients needs. Shopped for celebrity clients and photo shoots. Taking care of stylist records, such as, invoices, orders, and receipts. Scheduling clients and organizing designer pulls and drop offs for photo shoots and red carpet events. Swatching for stylist’s personal designs specially ordered for her clients needs.

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