CMO

• Mar 2022 - Present

Head of Consumer Marketing

• Sep 2021 - Mar 2022

Unilever Canada Skin Cleansing and Dove Masterbrand Lead

• Jul 2019 - Sep 2021

Driving profitable, purpose led growth on Unilever Canada's largest beauty and personal care business segment. Leading a team of highly driven brand builders who focus on competitive growth, meaningful and incremental innovation, and purpose driven storytelling in traditional and new marketing channels. Brands included Dove, Dove + Men, Baby Dove, St.Ives Cleansing, and Lever 2000 Responsibilities include:- P&L ownership, including top and bottom line delivery - Competitive and market analysis, leading to actionable insights- Media strategy and planning across all female and male skin cleansing brands and Dove Masterbrand- Story telling and content creation on Unilever Canada's largest beauty and personal care brand, Dove- Creative development and optimization- Innovation, including adaption of globally lead innovation for Canada and completely new innovation for the Canadian market- Optimizing paid, earned, and owned media channels- Creative and PR agency management- Influencer programming, including strategy, agency briefing and content ownership - Digital marketing, including digital video and search- Working collaboratively with ecommerce cross-functional teams to deploy new ecommerce specific mixes and plans- Pricing and promotional strategy for all skin cleansing brands- Conducting and understanding market research, segmentation and consumer insights with cross functional teams- Managing and working with large cross-functional teams, including marketing, sales, supply chain, finance, and digital- Team and people management and development, with team of 7- Global team collaboration and co-creation

Unilever Canada Deodorants Portfolio and AXE Masterbrand Lead

• Jan 2019 - Sep 2019

Led brand marketing strategy, activation and content creation. Cross functional team leadership. P&L and market share delivery for Unilever's deodorants portfolio. Brands included Dove, Dove Men + Care, AXE, Degree and Schmidts Responsibilities included:- General Management with full P&L responsibility, including top and bottom line delivery- Developing and executing category and brand strategies- Annual brand plans- Pricing and promotional strategy across deodorant portfolio - Optimization of paid, earned and owned media platforms- Local content creation and brand strategy for AXE Masterbrand, in partnership with the Raptors and NBA - Responsible for growth in new naturals segment with integration of Schmidts into portfolio - Managing and working with large cross-functional teams, including marketing, sales, supply chain, finance, and digital - Team and people management and development, with team of 6- Also responsible for partnership to develop Unilever's presence within new and emerging channels, such as Dollarama, by developing channel specific innovation and marketing strategies- Global team collaboration and co-creation

Senior Brand Manager, New Skin Cleansing Platforms

• Jun 2015 - Jan 2018

Responsible for the development and deployment of new skin cleansing platforms for the U.S. and global markets, including:- Baby Dove: Responsible for all marketing activities and success of Unilever's largest 2017 personal care launch in the U.S.- Love Beauty and Planet: Co-founding team of the brand Love Beauty and Planet. Responsible for development of the personal cleansing mix and core contributing team member to entire brand development. Was also charged with leading all shopper marketing, ecommerce, and all CRM and customer acquisition activities at launch-Apothecare Essentials: Co-founding team member. Responsible for the development of the personal cleansing mix and core contributing team member to full brand developmentKey responsibilities across all brands included:- Mix development, from formula, to packaging, to design and deploy- P&L responsibility for all brands, including 5 year future looking forecast- Cross-functional team management- People and talent management, with two direct reports- Optimization of paid, earned and owned platforms for Baby Dove- Creation of shopper marketing and ecommerce go to market strategy for all of Love Beauty and Planet and Apothecare essentials- Sell in of all new brands and innovation with key customers, including Walmart, Target, Walgreens and CVS

Marketing Manager - Personal Care strategy and Chief of Staff to US EVP

• Jan 2014 - Jun 2015

Worked directly with EVP of Unilever U.S. beauty and personal care segment. Member of U.S. Beauty and Personal Care Marketing Leadership teamResponsibilities included:- P&L ownership of new premium segments- 3-5 year strategic outlook across US Beauty and Personal Care segment- Developing beauty and personal care talent capabilities across U.S. organization- Partnering with key customers to deliver cross-personal care strategic initiatives

Global Associate Brand Development Manager - AXE HAIR

• Feb 2010 - Jan 2014

Axe Hair

Assistant Brand Building Manager

• Jun 2007 - Feb 2010

Axe Hair, Sunsilk and Thermasilk

Strategic Planning Intern

• 2005 - 2005