Ashley Bisesti
Vice President, Product at Kobie Marketing- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
Topline Score
Bio
Experience
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Kobie Marketing
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United States
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Marketing Services
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200 - 300 Employee
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Vice President, Product
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Nov 2022 - Present
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Associate Vice President, Business Systems Analysis
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Aug 2022 - Nov 2022
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Senior Director, Business Systems Analysis
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Feb 2021 - Aug 2022
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Director, Pre-Sales Engineering/Client Solutions
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Sep 2019 - Feb 2021
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Pre-Sales Engineer
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Oct 2018 - Sep 2019
• Partner with each of the key sales verticals to optimize their current book of business and drive revenue with strategic sales materials.• Provide product demonstrations and pitch support for prospective clients and current clients looking to upgrade and/or augment their services.• Proactively scope the potential technical solution required to address the customer’s needs, recommends appropriate products, and coordinates closely with the client teams to align the future solution design and scope to the customer’s business requirements• Provide RFP & RFI response support and management. Show less
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Solutions Architect
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May 2015 - Oct 2018
• Interact directly with business-oriented internal and external clients, providing a translationlayer to technically-oriented marketing technologists.• Support new clients throughout their implementations as the lead Solutions Architect.• Communicate with and represent Kobie’s brand with Fortune 50, 100,and 500 clients.• Create supporting documentation and processes for new technology configurations,customizations and functionalities available to clients• Navigate database visualization tools to self-motivate and self-teach onclient specific code branches or business logic Show less
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ExactTarget Product Manager
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Jul 2013 - May 2015
• Developed and strategized new client requirements for ExactTarget email services.• Documented and clearly articulated the business and solutions requirements for all facets of ExactTarget email implementations.• Provided technical documentation, functional specifications, and processes for execution of email requirements.• Completed AMPscript coding as needed.• Developed and maintained a thorough understanding of data stores and warehouses for integration into the ExactTarget platform.• Provided client feedback and input on new solutions and/or technical concerns.• Provided client support and solutions with best practices, reputation, and spam in mind.• Tier 3 escalation support for external client technical and user errors. Show less
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Email Marketing Analyst
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Jun 2012 - Jul 2013
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Operations Analyst, Business Process & Analysis
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Apr 2011 - Jun 2012
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Education
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University of South Florida St. Petersburg
Master of Business Administration - MBA, Business Administration and Management, General -
University of Florida
Bachelor of Arts (B.A.)