Ashley Schmidt
Managing Director, Member Engagement & Communications at PIE Network- Claim this Profile
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Bio
Experience
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PIE Network
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United States
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Non-profit Organizations
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1 - 100 Employee
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Managing Director, Member Engagement & Communications
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Jan 2022 - Present
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Senior Director, Member Engagement & Communications
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May 2018 - Feb 2022
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Director of Digital Strategy
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Jan 2017 - May 2018
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Tennessee Department of Education
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United States
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Education Administration Programs
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200 - 300 Employee
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Director of Communications
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Mar 2015 - Aug 2016
•Developed messaging and communications strategy for both external and internal communications •Advised the state education commissioner on communications strategy and branding•Served on department's executive leadership team, a team of five charged with making state policy and management decisions alongside the state commissioner•Led five-person communications team, managing media relations; the department’s online presence via social media, newsletters, blog, and website; stakeholder communications with schools, districts, teachers, and partners; and internal communications with department staff•Served as spokeswoman for the department, building strong relationships with media across the state•Spearheaded crisis communications for the department, developing and sharing messages with stakeholders and media•Used data analysis of communications efforts to increase reach of department messages•Managed the planning and execution of major department events, including events with Tennessee Gov. Bill Haslam and former U.S. Secretary of Education Arne Duncan•Served as liaison to the governor’s office, in addition to working closely with the department’s legislative team•Built and maintained close relationships with superintendents and district communications staff•Supported the work of the department’s inaugural Teacher Advisory Council in addition to the selection and work of the department’s inaugural Parent Advisory Council Show less
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Deputy Director of Communications
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Jun 2013 - Mar 2015
•Drove social media growth by managing department’s Facebook, Twitter, and Instagram accounts, nearly doubling the department’s Twitter followers in one year•Managed daily content creation of the department’s blog, Classroom Chronicles, highlighting educators and best practices across the state•Transitioned department’s newsletters to Mail Chimp, training and supporting staff on the creation of more than 20 newsletters reaching 100,000 contacts, using data to make informed decisions about content•Communicated daily with media, responding to inquiries and pitching stories•Planned and coordinated events across the state celebrating achievements and announcing new initiatives•Managed weekly internal review process, ensuring department communications were accurate and on brand Show less
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Liberty Collegiate Academy
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Nashville, Tennessee
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5th Grade Writing Teacher
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Jul 2012 - Jun 2013
•Designed rigorous writing workshop curriculum, using daily data to drive instructional decisions •Managed multiple daily priorities: delivering individualized instruction, planning, and culture building •Communicated with students and families to build partnerships for student success •Designed rigorous writing workshop curriculum, using daily data to drive instructional decisions •Managed multiple daily priorities: delivering individualized instruction, planning, and culture building •Communicated with students and families to build partnerships for student success
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Teach For America
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United States
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Education Administration Programs
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700 & Above Employee
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10th English Teacher, Vashon High School
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Aug 2010 - May 2012
•Developed rigorous curriculum for 150 students resulting in 16 percent gains in proficiency rates on the World Literature End of Course Exam •Spearheaded an individual public tracking system across the school for district benchmark scores, increasing student investment on End of Course Exam •Winner of “The 2012 Pettus Foundation Award of Excellence in Teaching” for Vashon High School •Developed rigorous curriculum for 150 students resulting in 16 percent gains in proficiency rates on the World Literature End of Course Exam •Spearheaded an individual public tracking system across the school for district benchmark scores, increasing student investment on End of Course Exam •Winner of “The 2012 Pettus Foundation Award of Excellence in Teaching” for Vashon High School
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WRBL (CBS Affiliate) Media General
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Columbus, Georgia
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Morning Anchor/Producer
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Feb 2008 - Mar 2010
• Promoted to Morning Anchor/ Producer • Doubled morning show ratings in November ratings book from 2008 to 2009 • Enterprised stories daily, writing, shooting, and editing stories under multiple daily deadlines • Developed community relationships, managing education, military, and multiple county beats • Managed twitter account to drive traffic to station website and live newscasts • Served as newsroom leader, managing breaking news and assignments, and scheduling stories Show less
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City Of Murfreesboro
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United States
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Government Administration
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100 - 200 Employee
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Videographer/ Host of "In The City"
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Aug 2007 - Jan 2008
• Produced, shot and edited long format stories • Hosted bi-weekly 30 minute magazine program “In The City” • Collaborated with Murfreesboro City Departments to showcase services • Produced, shot and edited long format stories • Hosted bi-weekly 30 minute magazine program “In The City” • Collaborated with Murfreesboro City Departments to showcase services
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Education
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Middle Tennessee State University
Bachelor of Science, Electronic Media Journalism -
University of Missouri - St. Louis
Master of Arts (M.A.), Secondary Education and Teaching