Experience

Chapel Hill United Methodist Church
• Religious Institutions
• 1 - 100 Employee
• Nursery Director

  • Dec 2015 - Present

10OVER12 Creative (formerly Keller Crescent Advertising)
• Media Planner/Buyer

  • Apr 2013 - Feb 2015


Media Mix Communications

• Bangladesh
• Events Services
• 1 - 100 Employee

• Media Buyer

  • Aug 2011 - Mar 2013

  Executed media plans for various clients within established budgets. Negotiated and purchased television, radio, print, online and outdoor media for several local and regional accounts. Made media recommendations to various clients based on their determined goals. Designed optimum buys in terms of cost efficiency, goals delivery, special placement and added value. Maintained all media buys and post-buy analysis of all buys. Tracked media expenditures to ensure agency and client budget compliance. Show less



LM&O Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Assistant Media Planner/Buyer

  • Jan 2011 - Jul 2011

  Executed local advertising program media plans for the Air National Guard, consisting of 54 states and territories. Handled broadcast buying including avail requests, GRP evaluation, frequency levels and cost negotiation as well as post buy analysis. Processed all media invoices in accordance with company media process, handling discrepancies and accomplishing make-goods. Introduced electronic invoicing processes to ensure campaign goals were met. Researched new and creative advertising possibilities and wrote POVs for client review. Show less



PETA

• Non-profit Organizations
• 300 - 400 Employee

• Media Placement Coordinator

  • Jan 2009 - Dec 2010

  Developed campaign strategies and advertising methods by determining the goals of a campaign, researching the market, determining what is needed for the campaign to be successful, and tracking the results of that ad campaign. Developed relationships with sales representatives and PSA directors, and negotiated free or reduced-cost placement rates. Developed campaign strategies and advertising methods by determining the goals of a campaign, researching the market, determining what is needed for the campaign to be successful, and tracking the results of that ad campaign. Developed relationships with sales representatives and PSA directors, and negotiated free or reduced-cost placement rates.



Push

• United Kingdom
• Software Development
• 1 - 100 Employee

• Jr. Media Planner/Buyer

  • Jan 2006 - Jul 2008

  Developed and executed in and out of market media plans for several clients in multiple industries. Researched non-conventional advertising opportunities; modified media flight patterns and performance levels for clients as market conditions changed. Developed and executed in and out of market media plans for several clients in multiple industries. Researched non-conventional advertising opportunities; modified media flight patterns and performance levels for clients as market conditions changed.



Hirons & Company

• United Kingdom
• Facilities Services

• Media Coordinator

  • Jan 2005 - Aug 2005

  Assisted on various accounts in Bloomington area including keeping media schedule current, placing ads, maintaining relationships with both media representatives and account executives. Handled insertion and broadcast orders within accounting and billing system. Assisted on various accounts in Bloomington area including keeping media schedule current, placing ads, maintaining relationships with both media representatives and account executives. Handled insertion and broadcast orders within accounting and billing system.