Ashley (Ash) Havey

VP, Partnerships at SeriesFest
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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Experience

    • United States
    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • VP, Partnerships
      • Sep 2019 - Present

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Director, Marketing Solutions
      • May 2019 - Nov 2019

      Lead and/or collaborate on the ideation and development of strategic integrated marketing programs for advertising clients, supporting iHeartMedia’s national & regional sales teams to help formulate innovative RFP based & proactive marketing and promotional campaigns (CPG, credit cards, retail brands). Develop, write, and present integrated marketing proposals for over $1M+ in concert with relevant divisions (e.g. sales, creative, programming, digital + terrestrial media planning, events). Lead and/or collaborate on the ideation and development of strategic integrated marketing programs for advertising clients, supporting iHeartMedia’s national & regional sales teams to help formulate innovative RFP based & proactive marketing and promotional campaigns (CPG, credit cards, retail brands). Develop, write, and present integrated marketing proposals for over $1M+ in concert with relevant divisions (e.g. sales, creative, programming, digital + terrestrial media planning, events).

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Director, Marketing + Activation, IMG Fashion
      • Jan 2018 - Apr 2019

      Strategize, ideate and prepare pitches based on RFPs for US-based and global teams, develop marketing strategies, programs and platforms for global IMG Fashion brand, manage all aspects of key NYFW (New York Fashion Week) partners, and oversee Production for all NYFW partner activations. Strategize, ideate and prepare pitches based on RFPs for US-based and global teams, develop marketing strategies, programs and platforms for global IMG Fashion brand, manage all aspects of key NYFW (New York Fashion Week) partners, and oversee Production for all NYFW partner activations.

  • Freelance
    • New York, NY
    • Consultant: New York Magazine & Endeavor
      • Jan 2016 - Dec 2017

      Created pitch decks and executed activations, marketing, branded content, and influencer campaigns for partners at New York Fashion Week (Endeavor/IMG Fashion) and New York Magazine (Vulture Festival). Created pitch decks and executed activations, marketing, branded content, and influencer campaigns for partners at New York Fashion Week (Endeavor/IMG Fashion) and New York Magazine (Vulture Festival).

    • United States
    • Entertainment Providers
    • 100 - 200 Employee
    • Director, Key Accounts & Program Development
      • Aug 2011 - Jan 2016

      Created and pitched platforms for prospects and existing brand partners, leveraging Tribeca's assets across film distribution, branded content, digital, live event space, and OTT services.

    • Associate Programmer
      • Nov 2009 - Jan 2016

      Collaborate with Programming Team to select feature films for each Festival, as well as speak publicly as a Festival representative on panels and at events.

    • Partnership and Client Services Manager/Sr. Manager
      • Oct 2006 - Aug 2011

      Manage $8MM+ in business across 35+ brand partners and team of 6-8 year-round.

    • Account Coordinator
      • Jan 2004 - Oct 2006

      Assist on all brand and marketing partnerships, including key POC for The New York Times special section distributed to over 900K+ homes.

    • "Resident Artist"
      • Sep 2003 - Jun 2004

      Worked on various aspects of the 2004 production of "King Cowboy Rufus Rules the Universe", including set design, creating props, taking notes for director Richard Foreman, and running the box office Worked on various aspects of the 2004 production of "King Cowboy Rufus Rules the Universe", including set design, creating props, taking notes for director Richard Foreman, and running the box office

    • United States
    • Performing Arts
    • 1 - 100 Employee
    • Assistant to the Director of Marketing
      • Aug 2002 - Jul 2003

      Assisted in all marketing duties for productions during the Lanford Wilson season (incl. "Burn This" with Catherine Keener, Ty Burrell, Edward Norton/Peter Sarsgaard) and acted as interim Director of Marketing during the capital campaign for "Fifth of July", starring Parker Posey, Robert Sean Leonard, and Ebon Moss Bachrach. Assisted in all marketing duties for productions during the Lanford Wilson season (incl. "Burn This" with Catherine Keener, Ty Burrell, Edward Norton/Peter Sarsgaard) and acted as interim Director of Marketing during the capital campaign for "Fifth of July", starring Parker Posey, Robert Sean Leonard, and Ebon Moss Bachrach.

Education

  • New York University
    M.A., Film Studies
    2008 - 2010
  • Bryn Mawr College
    BA, Philosophy, Archaeology
    1998 - 2002

Community

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