Experience

Epicenter Experience

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• • Dec 2021 - Present

• • Jan 2021 - Dec 2021



Nielsen

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Director, Client Consulting

  • Oct 2018 - Sep 2020

  Nielsen On Location • Served as key contact for 15+ clients including Best Buy, ChiveTV, Captivate, Lightbox Video Network, and Outcome Health. • Used Salesforce to manage $2.5M+ in revenue per calendar year in the Digital Place Based Sector. • Educated clients on research results and how to maximize them for their internal sales teams. • Partnered with Operations to ensure strong client deliverables. → Fostered client relationships and achieved a 100% contract renewal rate. → Collaborated with business partners to develop proposals and manage new business, driving $250K+ in revenue. → Converted a one-time only client into ongoing measurement, resulting in $250K+ in revenue. → Attended conferences and industry presentations to learn a new industry in a short period of time, enabling the Vice President to focus on bringing in new business and revenue. Show less



National Research Group

• United States
• Market Research
• 200 - 300 Employee

• Director, Content Strategy

  • Sep 2017 - Jun 2018

  Nielsen Content was acquired by Stagwell/National Research Group Nielsen Content was acquired by Stagwell/National Research Group

• • Feb 2014 - Sep 2017

  • Managed multiple projects across a variety of clients in various phases of the research process, including international research studies in Canada, China, Mexico, Brazil, UK, and Malaysia.• Oversaw a Senior Research Analyst.• Led day to day project management of key research studies including survey design, specifications, screeners, and project set-up.• Analyzed data and presented findings to the client and their senior-level executives.• Directed on-site and remote focus groups.→ Designated as key contact for Discovery Communications ($1-2M/year client), after the direct manager moved onto a new role and met regularly with them to ensure strong client satisfaction and retention.→ Turned around a dissatisfied client and renewed the client partnership, leading to more projects and direct revenue. Show less

• • Jul 2011 - Feb 2014

  Nielsen Entertainment Television- Client Services• Analyzed data from primary research studies and composed actionable/insightful research reports for clients.• Trained clients on new client extranet system, which allowed the client to track the data in real time.• Used the three-legged stool (quantitative, qualitative, and dial trace) to analyze data and compile a story to understand what was/was not working.• Monitored field execution to ensure quality data collection.



HJ Heinz

• France
• Food and Beverage Manufacturing
• 1 - 100 Employee

• • Jul 2010 - Jul 2011

  • Led quantitative and qualitative consumer product research for the Ketchup, Condiment, Sauce, and Foodservice business units.• Managed ~50 research projects per year totaling ~$1M in cost, while supporting 34 developers.• Moderated Consumer Voice Panels (focus groups) to gain consumer insight.→ Facilitated one-on-one interviews that led to a critical product change in the Dip & Squeeze package that was not previously noticed by developers.→ Co-led an internal employee panel using SIMS and SAS software designed to guide produce developers throughout stages of development; the panel was also utilized for $2M+ in large cost saving initiatives in FY2010.→ Partnered with Consumer & Customer Insights to develop research plans that delivered a strategic approach for the business units, reduced cycle time and cost, and increased consumer touch points.→ Completed a 10 month “Technical Brand Manager” program with a goal to own and drive the business with a technical focus grounded in the consumer. Show less

• • Oct 2007 - Jul 2010

  • Recommended testing strategies and research plans for 8 major retail brands and 100+ products.• Proposed and established consumer research plans to support research and development.• Collaborated with brand teams and managers to gain buy-in for statistically valid consumer research plans.• Selected vendors to conduct consumer testing based on cost, scope, capability, and past performance.→ Managed the execution and facilitation of two-day consumer focus groups to gain consumer insight in the early stages of product development, which allowed the developers to hone in on the key elements consumers valued in a product. Show less

• Market Research Intern

  • May 2007 - Aug 2007

  • Researched new health and wellness trends. • Helped prepare health and wellness presentation delivered to marketing department. → Developed and maintained a product liking scores database that led the teams to work with a vendor to establish databases for all brands. • Researched new health and wellness trends. • Helped prepare health and wellness presentation delivered to marketing department. → Developed and maintained a product liking scores database that led the teams to work with a vendor to establish databases for all brands.


The Pitt News
• United States
• Newspaper Publishing
• 1 - 100 Employee
• Account Executive

  • Apr 2006 - Apr 2007