Ashley Agbay
Research Director at buzzback- Claim this Profile
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Bio
Sarah Toepfer
I love working with Ashley. She's friendly and personable, with a can-do attitude. And she always manages projects effectively, keeping things moving on time AND on budget, and generally making sure everybody's happy. Her strong research background only adds to the expertise she brings to her projects. While at Maddock Douglas, she' successfully overseen the creation of many pieces of promotional marketing collateral. These pieces continue to be used at conferences to generate business leads and are very well received by all.
Henric Bernström
This is a short letter to endorse the work of Ashley. It is based on the period when I worked on Oriflame's global youth project. One of the most important factors for success in the project was to get knowledge of the target group in a comprenhensive way. That was why we started working with Communispace to help us with a youth web community. Ashley was during a large part of the project our main contact and embodies the values that Commuispace have. Ashley is a very personable, service oriented person that we could support on in this project in an area new to us. She has a vaste knowledge of the web community processes and mechanics, but also a great attitude and patience in teaching us the basics of it and leveraging us to new levels with new insights and possibilities. Ashely is always striving to get maximum value for the client and has the ability to strike the balance between pushing as an expert and being flexible and a good listener as a key partner. These are key abilities that you are looking for in a long term business partnership in any industry. I would recommend anyone to work with Ashley.
Sarah Toepfer
I love working with Ashley. She's friendly and personable, with a can-do attitude. And she always manages projects effectively, keeping things moving on time AND on budget, and generally making sure everybody's happy. Her strong research background only adds to the expertise she brings to her projects. While at Maddock Douglas, she' successfully overseen the creation of many pieces of promotional marketing collateral. These pieces continue to be used at conferences to generate business leads and are very well received by all.
Henric Bernström
This is a short letter to endorse the work of Ashley. It is based on the period when I worked on Oriflame's global youth project. One of the most important factors for success in the project was to get knowledge of the target group in a comprenhensive way. That was why we started working with Communispace to help us with a youth web community. Ashley was during a large part of the project our main contact and embodies the values that Commuispace have. Ashley is a very personable, service oriented person that we could support on in this project in an area new to us. She has a vaste knowledge of the web community processes and mechanics, but also a great attitude and patience in teaching us the basics of it and leveraging us to new levels with new insights and possibilities. Ashely is always striving to get maximum value for the client and has the ability to strike the balance between pushing as an expert and being flexible and a good listener as a key partner. These are key abilities that you are looking for in a long term business partnership in any industry. I would recommend anyone to work with Ashley.
Sarah Toepfer
I love working with Ashley. She's friendly and personable, with a can-do attitude. And she always manages projects effectively, keeping things moving on time AND on budget, and generally making sure everybody's happy. Her strong research background only adds to the expertise she brings to her projects. While at Maddock Douglas, she' successfully overseen the creation of many pieces of promotional marketing collateral. These pieces continue to be used at conferences to generate business leads and are very well received by all.
Henric Bernström
This is a short letter to endorse the work of Ashley. It is based on the period when I worked on Oriflame's global youth project. One of the most important factors for success in the project was to get knowledge of the target group in a comprenhensive way. That was why we started working with Communispace to help us with a youth web community. Ashley was during a large part of the project our main contact and embodies the values that Commuispace have. Ashley is a very personable, service oriented person that we could support on in this project in an area new to us. She has a vaste knowledge of the web community processes and mechanics, but also a great attitude and patience in teaching us the basics of it and leveraging us to new levels with new insights and possibilities. Ashely is always striving to get maximum value for the client and has the ability to strike the balance between pushing as an expert and being flexible and a good listener as a key partner. These are key abilities that you are looking for in a long term business partnership in any industry. I would recommend anyone to work with Ashley.
Sarah Toepfer
I love working with Ashley. She's friendly and personable, with a can-do attitude. And she always manages projects effectively, keeping things moving on time AND on budget, and generally making sure everybody's happy. Her strong research background only adds to the expertise she brings to her projects. While at Maddock Douglas, she' successfully overseen the creation of many pieces of promotional marketing collateral. These pieces continue to be used at conferences to generate business leads and are very well received by all.
Henric Bernström
This is a short letter to endorse the work of Ashley. It is based on the period when I worked on Oriflame's global youth project. One of the most important factors for success in the project was to get knowledge of the target group in a comprenhensive way. That was why we started working with Communispace to help us with a youth web community. Ashley was during a large part of the project our main contact and embodies the values that Commuispace have. Ashley is a very personable, service oriented person that we could support on in this project in an area new to us. She has a vaste knowledge of the web community processes and mechanics, but also a great attitude and patience in teaching us the basics of it and leveraging us to new levels with new insights and possibilities. Ashely is always striving to get maximum value for the client and has the ability to strike the balance between pushing as an expert and being flexible and a good listener as a key partner. These are key abilities that you are looking for in a long term business partnership in any industry. I would recommend anyone to work with Ashley.
Experience
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buzzback
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United States
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Market Research
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1 - 100 Employee
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Research Director
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Sep 2021 - Present
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Catalyx
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United Kingdom
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Market Research
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1 - 100 Employee
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Lead Strategist
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Mar 2021 - Sep 2021
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C+R Research
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United States
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Market Research
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100 - 200 Employee
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Sr. Director
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Oct 2017 - Mar 2021
•Project Management, including maintaining client relationships as well as coordinating of internal resources for recruiting, moderation, and reporting •Develop all custom research project materials including proposals, discussion guides, reports, etc. •Collaboration across departments for multi-phase studies for fluid and cohesive research, analysis and results •Moderation and oversight of moderation for projects based on client input, feedback, or flow of discussion
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Director, Online Qualitative
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Apr 2015 - Oct 2017
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Senior Qualitative Analyst
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Sep 2013 - Apr 2015
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Qualitative Analyst
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Feb 2012 - Sep 2013
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Competiscan
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United States
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Market Research
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1 - 100 Employee
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Competitive Research Analyst
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Jun 2011 - Feb 2012
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Maddock Douglas
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United States
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Business Consulting and Services
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1 - 100 Employee
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Innovation Associate
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Nov 2010 - May 2011
• Explore company insights and manage the execution of communicating relevant messages through website and other marketing collateral to target new business. • Develop and execute campaigns including public relations and social media outreach • Manage outreach/lead generation • Assist in business development • Explore company insights and manage the execution of communicating relevant messages through website and other marketing collateral to target new business. • Develop and execute campaigns including public relations and social media outreach • Manage outreach/lead generation • Assist in business development
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C Space
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United States
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Market Research
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300 - 400 Employee
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Community Insights Manager
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Jul 2007 - Oct 2010
• Manage portfolio of clients (spanning beauty, insurance, technology and pharmaceuticals) by researching and writing ‘game changing’ insights to help shape business strategy, marketing plans and product development. • Draft, develop and execute both B2B and B2C research initiatives. • Delivering in-depth analysis and reporting related to client’s strategic initiatives. • Write and edit consultative reports and client-facing marketing pieces that share holistic insights into target consumers’ behavior; create web copy and email communications relevant to target consumers. Show less
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Public Affairs Intern
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Jan 2007 - May 2007
Composed copy for press releases, advertisements, email communications and other press materials Maintained and served as a resource for media contacts The Freedom Trail Composed copy for press releases, advertisements, email communications and other press materials Maintained and served as a resource for media contacts The Freedom Trail
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Public Relations Intern
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Sep 2006 - Dec 2006
Created and edited copy for brochures, newsletters and other promotional materials Developed media relationships Created and edited copy for brochures, newsletters and other promotional materials Developed media relationships
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Web Content Copywriter
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Jun 2006 - Aug 2006
Created unique blog articles and web content to enhance Search Engine Marketing (SEM) efforts Authored various additional press materials. Mastroianni Landscaping (BU Adlab Created unique blog articles and web content to enhance Search Engine Marketing (SEM) efforts Authored various additional press materials. Mastroianni Landscaping (BU Adlab
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Account Specialist
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Sep 2005 - Dec 2005
Composed copy for various web campaigns Facilitated Search Engine Optimization (SEO) and SEM research Composed copy for various web campaigns Facilitated Search Engine Optimization (SEO) and SEM research
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Education
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2003 - 2007
Boston University
Bachelors, Communications/Advertising -
Boston University
Bachelor's degree, Advertising
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