Ashley Mays
Director at ITA Group, Inc.- Claim this Profile
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Bio
Melissa Ekwinski
While I never reported directly to Ashley, I had the privilege of working with her on several projects at SMG Directory Marketing and I can't say enough positive things about her. Ashley possesses a rare combination of talents in that she is task-oriented and a terrific problem solver but also a very caring individual. Ashley excels at communicating internally and also with clients. I admire Ashley for her work ethic, her positive energy and her patience. Any business would be benefit from having Ashley as a leader on their team.
Kristin Adler
I hired and supervised Ashley while at SMG Directory Marketing. She was a pleasure to work with because of her enthusiasm, attention to detail and strong work ethic. She provided thoughtful and timely customer service to our clients and was a great team player. I strongly recommend Ashley!
Melissa Ekwinski
While I never reported directly to Ashley, I had the privilege of working with her on several projects at SMG Directory Marketing and I can't say enough positive things about her. Ashley possesses a rare combination of talents in that she is task-oriented and a terrific problem solver but also a very caring individual. Ashley excels at communicating internally and also with clients. I admire Ashley for her work ethic, her positive energy and her patience. Any business would be benefit from having Ashley as a leader on their team.
Kristin Adler
I hired and supervised Ashley while at SMG Directory Marketing. She was a pleasure to work with because of her enthusiasm, attention to detail and strong work ethic. She provided thoughtful and timely customer service to our clients and was a great team player. I strongly recommend Ashley!
Melissa Ekwinski
While I never reported directly to Ashley, I had the privilege of working with her on several projects at SMG Directory Marketing and I can't say enough positive things about her. Ashley possesses a rare combination of talents in that she is task-oriented and a terrific problem solver but also a very caring individual. Ashley excels at communicating internally and also with clients. I admire Ashley for her work ethic, her positive energy and her patience. Any business would be benefit from having Ashley as a leader on their team.
Kristin Adler
I hired and supervised Ashley while at SMG Directory Marketing. She was a pleasure to work with because of her enthusiasm, attention to detail and strong work ethic. She provided thoughtful and timely customer service to our clients and was a great team player. I strongly recommend Ashley!
Melissa Ekwinski
While I never reported directly to Ashley, I had the privilege of working with her on several projects at SMG Directory Marketing and I can't say enough positive things about her. Ashley possesses a rare combination of talents in that she is task-oriented and a terrific problem solver but also a very caring individual. Ashley excels at communicating internally and also with clients. I admire Ashley for her work ethic, her positive energy and her patience. Any business would be benefit from having Ashley as a leader on their team.
Kristin Adler
I hired and supervised Ashley while at SMG Directory Marketing. She was a pleasure to work with because of her enthusiasm, attention to detail and strong work ethic. She provided thoughtful and timely customer service to our clients and was a great team player. I strongly recommend Ashley!
Credentials
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Establishing Work from Home Policies
LinkedInFeb, 2021- Nov, 2024
Experience
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ITA Group, Inc.
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United States
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Advertising Services
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500 - 600 Employee
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Director
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Dec 2017 - Present
Director | Award Services Product Development Co-Lead Awards Department, second largest revenue source for ITA Group; Lead Product Development team while Co-Leader oversees Operations Group Optimize 130 online storefronts with +10,000 Awards including brand-name Merchandise, Travel, & Gift Cards Oversee development of new Awards Platform Drive development and operations for corporate gifting during group travel; YoY Revenue +130% Responsible for delivering Department financial goals related to Revenue, Contribution Margin, and Net Operating Income Lead Marketing Strategy for Individual Awards internally & externally; develop marketing plan, materials, and measurement strategy Serve as Product Subject Matter Expert across organization, new business, and key client accounts Successfully developed & implemented new merchandise pricing strategy Show less
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Leapfrog Online
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United States
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Advertising Services
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1 - 100 Employee
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VP Account Management
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Apr 2017 - Nov 2017
Lead Strategy, Operations, and Execution for Agency’s largest client, a Fortune 100 company Partner across five functional groups (25 peers) to cohesively manage and optimize the consumer path to purchase, including online media buying, website management, and call center experience management Translate complex, multi-faceted projects and data in easy to understand communication, internally and externallyAct as internal champion of Client and team needs to drive enhancement of Agency products and capabilities Stay informed of marketplace change and best practices related to digitally driven experiences Scope of work encompasses website management of seven subdomains, 150 page variations, and dynamic call tracking allowing for complete capture, analysis, and optimization at every touchpoint from media impression to sale Accountable for Client success and satisfaction, Agency success, and team morale and retention Show less
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Senior Director
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Feb 2016 - Apr 2017
Drive strategy & innovation for clients by motivating a team of 15+ cross-functional specialists Responsible for profitability of assigned book of clients, including the second largest cable company in the U.S. and a leading cable company in Canada; YTD have delivered 120% of GP & Revenue goalsDevelop “win-win” relationships with clients at a junior and senior level; when we meet client goals, we simultaneously achieve agency goals Specialize in end-to-end digital solutions including media, landing page & website optimization, call tracking, and data integration Build internal relationships to truly foster a team environment Show less
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Director
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Nov 2014 - Jan 2016
Motivated and guided client team to deliver agency & client goalsOversaw annual and quarter media planning and forecasting for budgets totaling $35 MMSuccess rooted in focusing on career development and mentorship for both direct reports and cross-functional team members; “Win As One” Drive successful execution of Leapfrog’s end-to-end digital sales solution: media, online experience (landing page/website/e-commerce), call center management, and data platform integration Successfully won B2B sector of existing B2C client; transitioned $10 MM paid search account to Leapfrog within 10 days with less than 5 hours of downtime Show less
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Starcom
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United States
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Advertising Services
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700 & Above Employee
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Vice President, Director
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Jul 2014 - Oct 2014
Responsible for New Business development, Client Satisfaction, & Talent Management Oversee Agency’s Client Services team responsible for servicing 20+ clients ranging from SMB to Fortune 500 Advancing performance tracking to a profit level, essentially transforming digital marketing from a cost center to a profit centerRegularly meet with and present to Agency & Client C-Level leadership Track agency revenue via monthly rolling forecasts; responsible for ultimate revenue delivery & agency growth from digital teamWork across all agency departments: Finance, Client Service, Operations, Activation, Senior Leadership Show less
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Account Director
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May 2013 - Jun 2014
Lead digital strategy & execution for Agency’s largest client; supervise management of hyper localized paid search, SEO, mobile, and online directory for client’s 440+ locations Expertise in lead gen & performance based marketing strategies; concentration on proving results that drive clients’ business forward via online & offline tracking Performance tracking and goal setting based on Cost-per-Lead & Return on Advertising Spend modelExperience with national & hyper local mobile, display, paid search, online directory, email marketing, and listing managementUtilize client CRM tools and customer data to develop media strategies based on actual results & customer behavior Show less
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Digital Account Supervisor
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Apr 2011 - Apr 2013
Oversee team of three Campaign Managers. Clients served include Education, Retail, Cellular, Automotive, Airline, and Insurance. Managed media includes local search (maps, internet yellow pages), search engine marketing, online display, & more. Earned Google AdWords Certification in December 2010.
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Interactive Campaign Manager
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May 2008 - Mar 2011
Assisted in development, launch, and promotion of e-commerce website to aid in sale and management of online advertising to 6100 businesses. Managed search engine marketing campaigns for participating clients, including implementation, optimization, and analysis. Specialize in Google Adwords.
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Senior Account Executive
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May 2007 - May 2008
Consulted national and local clients on print and online advertising. Developed integrated media plans with consistent process of plan, implement, analyze, improve. Responsible for interviewing and training new employees; created and launched new-hire program across five offices.
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Account Executive
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Aug 2005 - May 2007
Responsible for placing orders with print yellow pages publishers for national multi-million dollar clients; negotiated rates, conducted quality assurance checks, responded to publisher questions, trafficked artwork from creation to submission. 150+ orders submitted monthly.
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Education
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2001 - 2005
The University of Iowa Tippie College of Business
Bachelor of Business Administration (B.B.A.), Marketing
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