Ashley Cortez

Writing Contributor at The Collegian at Fresno State
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Contact Information
us****@****om
(386) 825-5501
Location
Fresno, California, United States, US

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Experience

    • Newspaper Publishing
    • 1 - 100 Employee
    • Writing Contributor
      • Aug 2023 - Present

      Fresno, California, United States The Collegian is the student-run newspaper that serves the Fresno State Community and publishes on Tuesdays. Views expressed in the Collegian do not necessarily reflect the views of the staff or university.

    • Director of Diversity and Inclusion
      • Aug 2023 - Present

      Fresno, California, United States Responsibilities: - Facilitates inclusive team management and fosters a welcoming environment for individuals of all genders. - Contributes to the planning and coordination of events, magazine production, and website development. - Assists with developing engaging social media content tailored for Instagram, TikTok, and Twitter/X. - Represents the esports program at on- and off-campus events and contributes to both online and offline esports media campaigns. - Writes and edits… Show more Responsibilities: - Facilitates inclusive team management and fosters a welcoming environment for individuals of all genders. - Contributes to the planning and coordination of events, magazine production, and website development. - Assists with developing engaging social media content tailored for Instagram, TikTok, and Twitter/X. - Represents the esports program at on- and off-campus events and contributes to both online and offline esports media campaigns. - Writes and edits esports/gaming news related articles for online publication.

    • Media and Content Intern
      • Jan 2023 - Jul 2023

      Fresno, California, United States The Fresno State Esports Media Team is a group of students at Fresno State who are responsible for creating and managing content related to Esports at the university. They work to promote the school’s Esports program and teams through various forms of media, such as video production, graphic design, social media management, and more. Responsibilities: - Develops creative content ideas and pitches for social media and esports broadcasting. - Primarily focuses on social media… Show more The Fresno State Esports Media Team is a group of students at Fresno State who are responsible for creating and managing content related to Esports at the university. They work to promote the school’s Esports program and teams through various forms of media, such as video production, graphic design, social media management, and more. Responsibilities: - Develops creative content ideas and pitches for social media and esports broadcasting. - Primarily focuses on social media management as well as editable video content creation. - Assists with the planning, development, and execution of esports media campaigns. - Assists broadcasting team members by supporting livestreams, showcasing graphics made for stream, providing necessary PR information, and delivering feedback post-stream. - Stays up-to-date on current collegiate esports events and takes part in them.

    • Social Media Coordinator
      • Jan 2023 - May 2023

      Fresno, California, United States Established in March 2023, Flourishing Fresno is a student-run publication created to cover local communities, news and events. Flourishing Fresno seeks to amplify the voices and build relationships with local, multicultural communities. Responsibilities: - Created digital content for various social media platforms including Instagram/Facebook, Twitter, etc. - Assisted with creating a social media calendar for the publication's social media accounts per month. - Kept up… Show more Established in March 2023, Flourishing Fresno is a student-run publication created to cover local communities, news and events. Flourishing Fresno seeks to amplify the voices and build relationships with local, multicultural communities. Responsibilities: - Created digital content for various social media platforms including Instagram/Facebook, Twitter, etc. - Assisted with creating a social media calendar for the publication's social media accounts per month. - Kept up with interaction analytics via social media apps. - Developed and distributed creative briefs (ex. style guidelines and expectations for content). - Designed website layout and overall vibe of the front page as well as singular articles. - Kept up with site analytics via Google Analytics app (i.e. SEO, clicks, etc.) and Wordpress stats. Show less

    • United States
    • Music
    • Social Media/Marketing Intern
      • Jun 2022 - Aug 2022

      Remote Oakland Recording is the only independent Official Avid Learning Partner in the Bay Area, offering all levels of Pro Tools certifications: User, Operator, & Expert in both Music Production & Post Production. Intern Responsibilities: - Collaborated with the Director of Content Strategy in creating the social media calendar and digital content for various social media platforms/company website. - Developed and distributed creative briefs including essential product messaging, style… Show more Oakland Recording is the only independent Official Avid Learning Partner in the Bay Area, offering all levels of Pro Tools certifications: User, Operator, & Expert in both Music Production & Post Production. Intern Responsibilities: - Collaborated with the Director of Content Strategy in creating the social media calendar and digital content for various social media platforms/company website. - Developed and distributed creative briefs including essential product messaging, style guidelines, and expectations with regard to content deliverables. - Solely redesigned the Facebook and LinkedIn banners for the company. - Maintained awareness of current industry and technology standards, social media, competitive landscape, and market trends through research; reported findings and shared knowledge with the team through well-executed visual presentations at bi-weekly virtual meetings. - Generated 507% traffic increase on website and boosted average duration/time spent on site by 252%. - Attracted 194 unique visits to the LinkedIn page and garnered 65 new followers for a total of 99 followers as well as more than 182 unique visits to the website. - Reached over 5,000 new accounts on Instagram for an 8,097% increase. Brought in 9.9% new followers for a total of 199 followers. Show less

    • United States
    • Technology, Information and Media
    • 300 - 400 Employee
    • Editorial Intern at DBLTAP Esports
      • Nov 2021 - Feb 2022

      Remote DBLTAP gives esports fans news from authentic and expert voices. We combine our fandom with insider knowledge to produce the stories fans want and need, catered to each community in esports and gaming. Intern Responsibilities: - Worked in a deadline-driven environment to write esports and gaming content across numerous titles, including Valorant, Overwatch, and Fortnite. - Employed AP-style journalism and search engine optimization best practices in writing to ensure SEO-friendly… Show more DBLTAP gives esports fans news from authentic and expert voices. We combine our fandom with insider knowledge to produce the stories fans want and need, catered to each community in esports and gaming. Intern Responsibilities: - Worked in a deadline-driven environment to write esports and gaming content across numerous titles, including Valorant, Overwatch, and Fortnite. - Employed AP-style journalism and search engine optimization best practices in writing to ensure SEO-friendly articles for gaming media franchise. - Authored an in-depth feature piece on Animal Crossing in AP style through the Voltax CMS. Show less

Education

  • California State University, Fresno
    Bachelor of Arts - BA, Mass Communication and Journalism (Digital Journalism Option)
    2023 - 2025
  • College of the Sequoias
    Associate of Arts - AA, Journalism
    2020 - 2022

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