Ashley Deibold
Sport Development Director | Snowboard & Freeski at U.S. Ski & Snowboard- Claim this Profile
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Bio
Experience
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U.S. Ski & Snowboard Team
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United States
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Spectator Sports
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200 - 300 Employee
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Sport Development Director | Snowboard & Freeski
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Oct 2018 - Present
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Axis41, A Merkle Company
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United States
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Advertising Services
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1 - 100 Employee
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Account Manager
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May 2017 - Oct 2018
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Greenhouse Partners
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United States
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Advertising Services
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1 - 100 Employee
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Strategy Associate
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May 2015 - Apr 2017
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Mountainsmith
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United States
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Wholesale
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1 - 100 Employee
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Digital Marketing Intern
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May 2014 - Aug 2014
Email Marketing - Designing, developing and managing email marketing campaigns. Brand Ambassador Management - Developing brand ambassador guidelines, ambassador recruiting, facilitating communication between brand and ambassadors. Website Design - Building and managing staff and brand ambassador webpages. Social Media Content - Developing, collecting, curating and posting social media content for all relevant social media outlets. Email Marketing - Designing, developing and managing email marketing campaigns. Brand Ambassador Management - Developing brand ambassador guidelines, ambassador recruiting, facilitating communication between brand and ambassadors. Website Design - Building and managing staff and brand ambassador webpages. Social Media Content - Developing, collecting, curating and posting social media content for all relevant social media outlets.
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Steamboat Springs Winter Sports Club
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steamboat springs, colorado
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Head Coach, Snowboard Pro-Am Freestyle
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Sep 2005 - Apr 2013
Developed and executed year-round training program for up to 40 high-potential athletes from across the country and around the world. Orchestrated a 3-fold increase in revenue during tenure as head coach by expanding and diversifying program offerings to capture emerging trends in winter sports. Responsible for strategic athlete development; identified, trained and subsequently had 7 program athletes named to the US Snowboard Team, 3 2014 Winter Olympians. Specialized in motivating and mentoring elite level athletes to preform in world-class competitions. Managed multiple complex projects simultaneously; including travel logistics, event marketing, digital marketing, media training, fundamental athletic development, program communications, air awareness, nutrition training and equipment research and development. Monitored metrics via athletic initiative development and outcome analysis. Former athletes have been invited to train with the US Rookie Team, the US Pro Team and the USASA National Team, made finals and stood on the podium at every high level event including FIS World Cups, FIS World Championships, the X-Games, various stops at the Burton Global Open Series and USSA Grand Prix's. Show less
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Backroads
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United States
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Travel Arrangements
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700 & Above Employee
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Trip Leader
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2007 - 2013
Leading active travel trips. Worked in 8 different regions, on 11 separate itineraries, both domestically and internationally. Leading active travel trips. Worked in 8 different regions, on 11 separate itineraries, both domestically and internationally.
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Education
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University of Colorado Boulder - Leeds School of Business
Master of Business Administration (M.B.A.) -
University of Colorado Boulder
Bachelor of Arts (B.A.), Psychology