Experience

TwoSix Digital

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Advertising Strategist

  • Jun 2021 - Present



Edustaff

• United States
• Education Management
• 700 & Above Employee

• Marketing Coordinator

  • May 2018 - Jun 2021

  • Develop social media strategies to engage and benefit followers throughout the year • Manage all social media pages including Facebook, Twitter, Instagram, LinkedIn, YouTube and Pinterest by creating meaningful and captivating content and monitoring pages for questions or concerns • Create monthly social media contests on Facebook, Twitter and Instagram to increase traffic and reward followers • Followers on social media increased by 476% in the last three years when looking at the analytics • Work with a small team to write and create a YouTube series • Write scripts for promotional and informational videos • Interview and write stories on standout employees • Write press releases and distribute to news outlets • Conduct satisfaction surveys and report results to partners • Act as team lead to set up and manage EDUStaff’s Discount Program that provides discounts and benefits to employees • Use Google Analytics to track viewership of the company website • Use Facebook Ads and Google Ads to recruit new employees • Design graphics, flyers and other marketing materials using Adobe InDesign and Canva • Purchase billboards, radio and television ads on a local and national level to gain new partnerships and recruit employees • Set up television and radio interviews across the county to build brand recognition • Take the lead when coordinating national conferences Show less



Tours Around Michigan

• United States
• Travel Arrangements
• 1 - 100 Employee

• Digital Marketing Coordinator

  • May 2017 - May 2018

  • Used Buffer to manage the company’s social media accounts, including Facebook, Instagram, Google + and Twitter • Creatively redesigned the company website through WordPress • Utilizing SEO techniques such as keyword optimization, keeping content fresh, using strong title tags, meta descriptions and links to drive organic traffic • Blogged and wrote descriptions of products • Generated imaginative promotional materials, such as booklets and brochures in a timely manner • Collaborated with co-workers to research and design new tours • As a result, social media engagement increased, as did views on the website • Promotional materials that were handed out at events led to additional tours • Due to research of the market, a ghost tour was developed and added to the lineup Show less



Salon 22 Spa

• Social Media Manager

  • Nov 2014 - Jan 2017

  • Created innovative ads, intriguing stories, product giveaways and monthly specials through the mediums of Facebook and Email• These campaigns saw an increased reach of 600+ per Facebook post• As a result, social media engagement increased and boosted traffic on both social media pages and in-store

• Front Desk Coordinator

  • May 2014 - Jan 2017

  Responsibilities included greeting customers, scheduling appointments, handling payment, coordinating groups, promoting products, and operating programs such as Excel, Publisher and Spa Biz.