Experience

The Millar Law Firm - Atlanta's Advocate

• United States
• Law Practice
• 1 - 100 Employee

• Marketing Director

  • Nov 2018 - Present

  • Responsible for researching, planning, developing, and implementing marketing strategies for Georgia personal injury law firm, The Millar Law Firm • Oversees all traditional marketing and advertising, community marketing, client retention marketing, and referral marketing efforts • Implements before, during, and after representation marketing activities and events that promote brand awareness, lead generation, client satisfaction and retention, positive reviews, and word of mouth referrals • Coordinates all internal and B2B events including staff celebrations, employee appreciation events, networking events and lunches, and events encouraging B2B interaction and relationship building • Manages all social networking activities and social media content creation including photography, graphics, and videos for multiple media sharing platforms • Writes creative content for distribution to clients and target demographic through email newsletters, print publications, mailing campaigns, and website • Collaborates with graphic designers and vendors to create all print media • Sources and orders all firm apparel, marketing swag, and other promotional materials • Allocates and controls marketing budget, monitors spending and tracks return on investment (ROI) including Cost Per Lead and Cost Per Case • Creates and spearheads "More Than A Law Firm" community and client experience initiatives that seek to improve perception of lawyers and law firms through community service, charitable donations, sponsorships, local partnerships, and community events Show less