Ashleigh Watson FCIM

Social Media Marketing Consultant & Trainer at Copper Square
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Contact Information
us****@****om
(386) 825-5501
Location
Belfast, Northern Ireland, United Kingdom, UK
Skills

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5.0

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Simona Cherry

Had a very informative evening with Ashleigh at LinkedIn workshop, highly recommended.

Eva-Jayne Doherty

Ashleigh delivered a fantastic workshop on social media for the Raise entrepreneurial community this summer. Authentic, valuable and educational. Pitched perfectly at the audience we’d welcome Ash back in a heartbeat!

Leisa Pickles

Ashleigh is an expert in her field providing valuable service and support to Businesses and Business Owners of all sizes. She has a great ability to break the impossible down into the possible and in doing so enables her Clients to move closer to their goals. Her positivity and can do attitude are infectious and she is an absolute pleasure to work with.

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Credentials

  • CPD Certificate in Attendance & Learning Tool
    Digital Women
    Nov, 2022
    - Nov, 2024
  • Fellow Chartered Institute of Marketing (FCIM)
    CIM | The Chartered Institute of Marketing
    May, 2018
    - Nov, 2024
  • Level IV Diploma in Business Management
    -
    Mar, 2004
    - Nov, 2024

Experience

  • Copper Square
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Marketing Consultant & Trainer
      • 2015 - Present

      Copper Square approach helps you to connect with your customers in a creative, engaging and profitable way. What sets me apart is my ambition to help you make the most out of your social media marketing strategies and ability to get things done. I consider your success mine too and promise to deliver it with aptitude and creative flair. My client base is limited for good reason. I put quality at the heart of everything I do. My priority is always to deliver a bespoke, tailored service to each of my clients. That means attention is always focused on you and your social media marketing needs and priorities. That makes us a ‘bijou’ Social Media Agency; the French word for ‘small and elegant’; ‘exceptional workmanship’ or a service that is ‘highly prized'. Small but perfectly formed Copper Square offers four distinct services: Social Media Strategy. Social Media Training Social Media Management and Mentoring Social Media Power Hour: Sixty minutes to success. Last but not least is the jewel in the Copper Square Social Media Agency’s crown. I’m the proud founder of Social Media Savvy; a one day conference bringing together the brightest minds to share insights, learnings and all the latest trends in social media marketing for your business. If you would like to know more or discuss training opportunities I can be reached by email at hello@coppersquareni.com or on +44 7800 630 636 Show less

  • Social Media Savvy NI
    • Founder
      • May 2019 - Present

      The jewel in the Copper Square Social Media Agency’s crown. I’m the proud founder and host of Social Media Savvy; a social media marketing conference bringing together the brightest minds to share insights, learnings and all the latest trends in social media marketing for your business. The jewel in the Copper Square Social Media Agency’s crown. I’m the proud founder and host of Social Media Savvy; a social media marketing conference bringing together the brightest minds to share insights, learnings and all the latest trends in social media marketing for your business.

  • North Down and Ards District Council (now Ards and North Down Borough Council)
    • Signal Business Centre, Bangor
    • Lead Officer - Corporate Communications
      • Sep 2014 - Feb 2015

      I was appointed to the Senior Management post of Lead Officer for Corporate Communications with North Down & Ards District Council, one of the eleven new 'super councils' to launch in April 2015. My role was to establish the Council's foundations in terms of how it communicates to all internal and external stakeholders; to develop the Council's corporate image and a customer-orientated approach to the delivery of its services. I was appointed to the Senior Management post of Lead Officer for Corporate Communications with North Down & Ards District Council, one of the eleven new 'super councils' to launch in April 2015. My role was to establish the Council's foundations in terms of how it communicates to all internal and external stakeholders; to develop the Council's corporate image and a customer-orientated approach to the delivery of its services.

  • Down Rural Area Partnership (Ards Borough Council)
    • Sketrick House, Jubilee Road, Newtownards
    • PR Officer
      • Jan 2014 - Aug 2014

      This was a part-time role leading the public relations of DRAP which covered the four Council areas of North Down, Ards, Banbridge and Down. This was a part-time role leading the public relations of DRAP which covered the four Council areas of North Down, Ards, Banbridge and Down.

  • Campbell College Belfast
    • United Kingdom
    • Education Administration Programs
    • 1 - 100 Employee
    • Marketing Manager
      • Nov 2005 - Apr 2013

      I worked in a senior management level role with responsibility for researching, developing and implementing marketing and communication strategies for the College. I analysed market trends in education, developed and implemented appropriate strategies to promote College recruitment at all entry points resulting in increased numbers in the Junior School from 72 to 225; in Boarding from 40 to 118 and in Sixth Form from 90 to 200, during my seven year tenure. I worked with design agencies and print houses on the production of print advertising material within a specified budget; was responsible for organising all College events; managed proactive and reactive PR strategies and updated the College Website. I set and managed an annual budget and worked within its parameters ensuring cost-effectiveness at all times. Reason for leaving: Voluntary redundancy in April 2013 to embark on a new challenge. Show less

  • Bradford College
    • United Kingdom
    • Education Administration Programs
    • 700 & Above Employee
    • Marketing and Communications Coordinator
      • Jan 2011 - Jun 2011

      I was part of a Visioning and Branding team where I was responsible for preparing copy and gathering images for all College marketing and communications tools. I worked with SEO and SEM specialists to develop the College website and developed and introduced a successful social media strategy; I ran a number of innovative campaigns which increased awareness and applications to the College. Reason for leaving: end of contract. I was part of a Visioning and Branding team where I was responsible for preparing copy and gathering images for all College marketing and communications tools. I worked with SEO and SEM specialists to develop the College website and developed and introduced a successful social media strategy; I ran a number of innovative campaigns which increased awareness and applications to the College. Reason for leaving: end of contract.

  • Action Mental Health
    • United Kingdom
    • Hospitals and Health Care
    • 1 - 100 Employee
    • PR Officer
      • 2003 - 2005

      As a recent graduate this role offered the opportunity to work with senior management on a rebrand project which meant that I led the tender, consultation and appointment of a creative designer. I prepared copy and images and proof read material. Reporting to the Chief Executive, I prepared Stakeholder Maps and Engagement Plans and led the consultation process with stakeholder groups to include service users, staff and health professionals. I provided advice on internal and external communications and managed copy on the intranet site which included regular updates on the rebrand. I was a point of contact for all media enquiries, writing proactive and reactive news releases for press. I represented the organisation at health promotion events and was the lead in event management. Reason for leaving: career development Show less

Education

  • Queen's University Belfast
    BA (Hons), English& Sociology
    2000 - 2003

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