Social Media Director

• Jul 2021 - Present

Marcomms Specialist

• Dec 2019 - Present

I work closely with an inspiring Marketing Director to plan and implement marketing and communications strategies to achieve Invisible Creations® aims and objectives. 🔹 My role is digitally-focused. I'm responsible for Invisible Creations® social media channels, including Twitter, Linkedin, Instagram, Facebook and YouTube, as well as recommending and introducing emerging social channels to the company. I'm responsible for planning, measuring, and evaluating all online activity. 🔹 I develop and implement social media and content marketing strategies to grow Invisible Creations® social media and online presence and increase engagement, including website and social media analysis and reporting.🔹 Responsible for website development, content creation, and curation, including measuring, evaluating and reporting on digital activity and campaigns.🔹 I work closely with a brilliant digital agency to achieve our business aims, building and signing off on wireframes, digital design, and e-commerce. I plan, create and curate website content and maintain the CMS, measuring, reporting and evaluating website performance.🔹 Responsible for the production and management of publications including print,fulfilment and distribution.🔹 Manage online and offline communication with stakeholders and customers.🔹 Develop marketing materials to generate sales leads.🔹 Copywriting.🔹 Project manage campaigns.🔹 Deliver all marketing activity within the agreed budget.🔹 Conduct market research in order to identify market requirements for currentand future products.🔹 Assist in managing current stakeholder relationships and identify futurestrategic partners / stakeholders. 🔹 Track, analyse and report on marketing campaign performance.🔹 Gather customer feedback to inform sales and product teams.🔹 Network with industry experts and potential clients to drive brand awareness.

Communications

• Aug 2017 - Aug 2019

I had a fabulous manager, who believed in my potential and provided me with many development opportunities, particular digital development opportunities where my interest lies. In this role I:Create and curate content and update the website using custom built CMS (Umbraco)Construct, write and deliver a weekly newsletter via InDesign/Reward ManagerCreate email campaigns and email newsletters to existing database using MailChimpWrite award submissionsProduce detailed PR reports via KantarMonitor social media content via Sprout SocialContent creation/social listening via Tweet DeckWork closely with the design agency to create a range of marketing materials, including brochures, leaflets, posters and social media artworkHandle and respond to regional and national media inquiries Proof a wide range of literature Work on and plan internal campaigns end-to-end, utilising online, print and social media platforms, including measurement of and evaluationOrganise and work alongside our photographer to create press shotsWrite press releases following our in-house style guideShare jobs on Gentoo's website as well as Gentoo's social media channels and internally on WorkPlace for FacebookStream events using Facebook LiveUse Survey Monkey to administer internal feedbackUpdate and schedule content on all of Gentoo's social media channels including Facebook, Twitter and LinkedIn, including news and customer informationLive Tweet events including quotes, photographs and videosResearch, plan and implement a detailed 12-month internal communication plan including a SWOT analysis of current internal communications channels to be implemented with the introduction of Workplace by FacebookOrganise and coordinate Gentoo's annual events: Family Fun Day / Graftas

Communications

• Jan 2018 - Apr 2018

tombola, sponsors of I’m a Celebrity…Get Me Out of Here, is a family owned company which operates the UK's, Spain's and Italy's biggest online bingo website.As part of the Culture Team, I facilitated and helped to improve communication between employees at all levels across all territories of the business. This included travelling to Milan, Madrid and Gibraltar to liaise with employees and source and share information to help improve company-wide communication.This included:Creating an awareness of all aspects of the business - company changes, progress and future plansSourcing and sharing knowledge across the various countries tombola operates in Creating 'staff surveys' via SurveyMonkey to gauge employee attitude and satisfactionHolding focus groups to gain employee communication feedback Promoting culture and valuesUpdating stakeholders at all levels and sharing regular company updatesPlanning, creating and uploading relevant content to the company 'hub' on a regular basis to maximise the benefits the channel offered as a communication toolCreating communication plans, content plans and social media calendars Working with designers, creating content for and sending out the company e-newsletter Organising conference calls with our account manager at Reward Gateway to improve and implement design changes and improve user experience of the company intranet

Marketing Content Producer

• Nov 2015 - Feb 2017

I worked with a brilliant team of creative people who really fostered my development. I created engaging content for the University's website, promotional materials (print/digital) and social media campaigns to promote and raise its profile.● We won the Gold Award for Best Undergraduate Student Recruitment Initiative at The Heist Awards 2017 for our 'You Still Can' campaign: https://www.youtube.com/watch?v=mxSWCXgD3EQ● Project Managed an international pathway to medicine brochure between the University of Sunderland and the American University of Antigua: http://bit.ly/2vqtiQF● The University launched phase 1 of its new externally facing website in Jan' 2017. Iled on creation and delivery of content for several faculties - this included interviewing academics, graduates and high profile figures, writing features, profiles, and Q&As to form content for 'subject hubs'● Introduced and trialed Snapchat/Live tweeted Open Days● Promoted the University on Twitter, Facebook, and Instagram● Created/uploaded content to the Content Mangement System Terminal 4● Liaised with faculties to write the content for several faculty prospectuses: http://bit.ly/2zSbBI4● Supported the Digital Marketing Manager by producing CRM email content for targetted email campaigns● Used Google Analytics to carry out a content audit: tracking page views, exit rates and bounce rates ● Optimised existing website copy for search, with an emphasis on SEO. Re-writing articles based on keyword research, adding in headers and abstracts● Created vision boards and led on photoshoots for new brand photography for the launch of a new externally facing website● Monitored the University’s social media platforms using SoDash/Hootesuite● Used Photoshop to edit/manipulate images to be used on social media