Experience

Dallas Marathon

• United States
• Wellness and Fitness Services

• Director of Business Development

  • Aug 2012 - Present

  Oversee and manage all Dallas Marathon's sponsorship services including sales, fulfillment, activation, and contract renewals for sponsors, licensees, and contributors. Additionally responsible for the acquisition of new sponsorships, value in-kind contributions, and other new business ventures for the Dallas Marathon. • Led the implementation of a new partnership structure and supported the successful negotiation and closing of new corporate partnerships including the organization's largest and longest Title deal. • Surpassed sponsorship budget and sold naming rights to three of Dallas Marathon’s annual events. • Devised multi-platform marketing programs with corporate partners such as BMW, Sam Adams, MetroPCS, Miller Lite, AT&T, Kroger, Transamerica, Oncor, Gatorade, The UCAN Company, Volkswagen, Chipotle and Luke’s Locker. • Managed the accounts of more than twenty Dallas Marathon Partners. Handled everything from promotions, marketing and public relations, hospitality, athlete apperances, race day activations and signage. • Directed community and marketing relationships with Dallas Cowboys, Dallas Mavericks, FC Dallas, Texas Rangers and Dallas Stars, which included cross-promotional advertising such as venue advertising, in-game promotions and multimedia. Created unique programs such as the Pro-Relay Challenge and RunDallas Race Series with the professional sports teams. • Planned and marketed grassroots running and social events, integrating partners and activations. • Created several sponsorship opportunities to generate additional revenue including Adopt A School, Last Man Running and Columbia Business School Executive Challenge • Executed crisis communications with media and renegotiations with partners after the 2013 Dallas Marathon cancellation. • Responsible for the partner exhibitor-related execution of the Dallas Marathon Health and Fitness Expo at the Dallas Convention Center (40K+ attendees) as well as VIP hospitality events. Show less



The Friends of the Katy Trail

• United States
• Recreational Facilities
• 1 - 100 Employee

• Director of Membership and Business Development

  • Oct 2009 - Aug 2012

  Oversaw the following areas for this 501(C)(3) not-for-profit organization: membership, marketing, public relations and special events. Wrote monthly newsletter. Created social media strategies. Developed individual and corporate membership campaigns. Planned all elements for numerous special events from 5K runs to cocktail parties (budget, guest lists, invitations, catering, set-up, promotion). Cultivated relationships among local businesses, foundations and City of Dallas. Initiated relationships with vendors and businesses to increase Katy Trail awareness. Executed crisis communications to position the Katy Trail positively in light of safety concerns • Surpassed previous year’s membership households & revenue for the three years of my employment. • Increased online revenue for the Annual 5K race by 95% • Implemented restaurant socials, membership discount programs, Annual Support campaign events and volunteer program. • Created online donor program, Membership and Marketing committee, and Membership and Safety drive, attracting additional people to the Katy Trail cause. Show less



The Point Group

• Business Consulting and Services
• 1 - 100 Employee

• Associate Account Executive

  • Jun 2008 - Oct 2009

  Assisted in the development of public relations strategies and key messages for local, regional and international clients in a wide range of industries from health care to energy. Wrote and edited press releases. Helped to create and assembled press kit materials. Generated web content. Wrote copy for executive biographies, speeches, direct mailers, newsletters, marketing collateral, internal communications and correspondence. Researched appropriate media outlets and built relationships with key reporters to secure coverage. Drafted and edited marketing, strategic planning and public relations materials and proposals. Assisted creative department with copywriting and creative concepts based on client objectives and messaging. • Met with corporations, event coordinators and directors of local not-for-profit organizations regarding sponsorships, event details and corporate benefits. • Initiated the first social media strategy for TransFirst, a payment processing company. • Assisted companies with their strategic planning and marketing goals by using social media platforms such as Facebook, Twitter, LinkedIn, YouTube, Flickr and Wordpress. Show less



D Magazine

• United States
• Book and Periodical Publishing
• 300 - 400 Employee

• Editorial Intern

  • Jan 2008 - Jul 2008

  Wrote editorials for Dallas CEO's "Prospectus" and "Indulgences" sections; conducted interviews; fact-checked stories; made cold calls; performed transcriptions and other miscellaneous duties. Wrote editorials for Dallas CEO's "Prospectus" and "Indulgences" sections; conducted interviews; fact-checked stories; made cold calls; performed transcriptions and other miscellaneous duties.



World Affairs Council of Dallas/Fort Worth

• United States
• International Affairs
• 1 - 100 Employee

• Volunteer

  • Jan 2004 - Jul 2008

  Assisted in the execution of the Council's special events, including those with Bono, Vice President Dick Cheney, Thomas Friedman, and the annual fundraiser, the H. Neil Mallon Award Dinner. Assisted in the execution of the Council's special events, including those with Bono, Vice President Dick Cheney, Thomas Friedman, and the annual fundraiser, the H. Neil Mallon Award Dinner.



Mothers Against Drunk Driving

• United States

• Public Relations Intern

  • Aug 2006 - Dec 2007

  Wrote profiles and press releases; conducted interviews; and aided with the Sobriety Checkpoints campaign. Wrote profiles and press releases; conducted interviews; and aided with the Sobriety Checkpoints campaign.